Media Buyer- PPC Specialist Remote

📌 Core Information

🔹 Job Title: Media Buyer - PPC Specialist (Remote)

🔹 Company: LDX Digital

🔹 Location: Remote (South Africa)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven Google Ads strategies
• Analyzing metrics to optimize campaign performance
• Collaborating with creative teams and communicating results to stakeholders
• Staying updated on digital marketing trends and tools
• Working with a remote, global team to drive client success

ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on data-driven decision making and continuous learning to stay ahead in the fast-paced digital marketing landscape.

📋 Key Responsibilities

✅ Develop and execute data-driven Google Ads strategies tailored to the target audience and aligned with business goals

✅ Analyze campaign performance using analytics tools and optimize strategies based on data insights

✅ Manage day-to-day execution of campaigns across multiple accounts, including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages

✅ Collaborate with marketing and creative teams to execute cohesive campaigns that reflect the company’s vision

✅ Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition

✅ Clearly communicate results, insights, and strategy updates to internal and external stakeholders

✅ Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals

✅ Monitor market trends and ensure strategies remain innovative and competitive in the ever-evolving digital landscape

✅ Provide landing page feedback to designers and CRO specialists to ensure pages are optimized for paid traffic

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and meet tight deadlines.

🎯 Required Qualifications

Education: A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, Google Ads, or analytics tools are advantageous.

Experience: 3-5 years of hands-on experience managing Google Ads campaigns, ideally in an eCommerce or direct-response environment.

Required Skills:

• Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.)
• Strong data skills and ability to draw insights from numbers and act on them quickly
• Keen eye for what makes a winning ad creative and landing page, with the ability to test and optimize effectively
• Exceptional written and verbal English communication skills
• Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences

Preferred Skills:

• Experience with additional ad platforms (e.g., Facebook, LinkedIn, etc.)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with additional ad platforms and/or additional languages may provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 40,000 - 60,000 per month, based on industry standards for mid-level PPC specialists in South Africa. This range may vary depending on the candidate's experience and performance.

Benefits:

• Fully Remote Work
• Impactful Voice
• Growth Opportunities
• Continuous Learning
• Competitive Compensation
• Vibrant Culture
• Client Impact

Working Hours: Full-time, with a flexible schedule that allows for a healthy work-life balance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: LDX Digital is an advertising and marketing agency specializing in Google Ads and native advertising. They focus on delivering exceptional results for their clients by leveraging data-driven strategies and innovative ad solutions.

Company Size: LDX Digital is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can make a significant impact.

Founded: LDX Digital was founded in 2018 and has since grown to become a cutting-edge digital marketing agency with a fully remote team.

Company Description:

• LDX Digital is committed to delivering exceptional results for their clients by leveraging data-driven strategies and innovative ad solutions.
• The company is made up of passionate professionals from around the globe, all working together to drive their clients’ success.
• They specialize in Google Ads and native advertising, with a focus on eCommerce and direct-response campaigns.

Company Specialties:

• Google Ads
• Native Advertising
• Data-Driven Strategies
• Innovative Ad Solutions

Company Website: ldx.digital

ASSUMPTION: LDX Digital's small size and remote work environment may provide opportunities for rapid career growth and close collaboration with team members and clients.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in PPC and digital marketing. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Media Buyer - PPC Specialist will report directly to the Hiring Manager and work closely with the marketing, creative, and client teams.

Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance. The role may require occasional collaboration with team members and clients in different time zones.

Growth Opportunities:

• Advancement to senior or management roles within the PPC team
• Expansion into additional ad platforms and digital marketing channels
• Opportunities to work with high-profile clients and drive significant business impact

ASSUMPTION: The fully remote work arrangement may require strong self-management skills and the ability to work independently with minimal supervision.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): South Africa (with a global team)

Geographic Context:

• South Africa has a diverse and growing digital marketing industry, with numerous opportunities for professional development and networking.
• The fully remote work arrangement allows for flexibility and the ability to work from anywhere in the country.
• The time zone may require occasional collaboration with team members and clients in different time zones.

Work Schedule: Full-time, with a flexible schedule that allows for a healthy work-life balance.

ASSUMPTION: The fully remote work environment may require strong communication skills and the ability to collaborate effectively with team members and clients in different time zones.

💼 Interview & Application Insights

Typical Process:

• Submit your CV through the application link
• Complete a short survey
• Participate in a 1-on-1 video interview with HR
• Complete a short test task
• Participate in a 1-on-1 video interview with the Hiring Manager

Key Assessment Areas:

• Technical skills in Google Ads, data analysis, and campaign management
• Communication skills, both written and verbal
• Problem-solving skills and creativity
• Adaptability and the ability to work independently

Application Tips:

• Tailor your resume to highlight your relevant experience and skills, with a focus on Google Ads and data analysis
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Demonstrate your understanding of the role and LDX Digital's mission and values during the interview

ATS Keywords: Google Ads, PPC, Data Analysis, SEO, Creative Thinking, Communication Skills, Project Management, Adaptability, Analytical Mindset, Content Design, Client Communication, Market Trends, Campaign Management, A/B Testing, Budget Management, Innovation

ASSUMPTION: The interview process may include assessments of both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a remote, fast-paced environment.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Looker Studio
• Shopify
• Third-party attribution tools (Triple Whale, Northbeam, etc.)

ASSUMPTION: Proficiency in additional ad platforms and digital marketing tools may provide a competitive edge in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and innovation
• Collaboration and teamwork
• Client focus and impact

Work Style:

• Autonomous and self-driven
• Adaptable and flexible
• Collaborative and team-oriented
• Results-focused and performance-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working independently with minimal supervision?
• Do you possess strong communication skills and the ability to collaborate effectively with team members and clients in different time zones?
• Are you committed to continuous learning and staying ahead of trends in the digital marketing landscape?

ASSUMPTION: LDX Digital values candidates who are self-driven, adaptable, and committed to continuous learning and innovation.

⚠️ Potential Challenges

• The fully remote work arrangement may require strong self-management skills and the ability to work independently with minimal supervision
• The fast-paced, performance-driven environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The role may require occasional collaboration with team members and clients in different time zones, which may impact work-life balance
• The digital marketing landscape is constantly evolving, requiring candidates to stay updated on trends and tools to remain competitive

ASSUMPTION: The fully remote work arrangement and fast-paced environment may present unique challenges that require strong self-management skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to other PPC Specialist or Media Buyer positions, but may offer more opportunities for growth and advancement within a smaller, remote-focused agency
• The focus on data-driven decision making and continuous learning sets LDX Digital apart from other agencies in the industry
• This role may provide more opportunities for client impact and direct influence on campaign strategies compared to larger, more hierarchical agencies

ASSUMPTION: While this role shares similarities with other PPC Specialist or Media Buyer positions, the unique aspects of LDX Digital's company culture and remote work environment may provide distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a data-driven Google Ads strategy for an eCommerce client, resulting in a 20% increase in conversions
• Optimizing campaign performance for a direct-response client by analyzing metrics and adjusting targeting and bidding strategies, leading to a 15% reduction in cost per acquisition
• Collaborating with the creative team to design and test new ad creatives and landing pages, improving click-through rates and conversion rates by 10% and 15%, respectively

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute data-driven strategies, analyze metrics to optimize performance, and collaborate with cross-functional teams to achieve measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does LDX Digital support the professional growth and development of its employees?
• Can you provide an example of a successful PPC campaign that the company has executed, and what factors contributed to its success?
• How does LDX Digital foster a collaborative and innovative work environment, particularly in a fully remote setting?
• What opportunities exist for growth and advancement within the PPC team and the company as a whole?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's values and culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight your relevant experience and skills, with a focus on Google Ads and data analysis
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Demonstrate your understanding of the role and LDX Digital's mission and values during the interview
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.