Media Buyer- PPC Specialist Remote

📌 Core Information

🔹 Job Title: Media Buyer - PPC Specialist (Remote)

🔹 Company: LDX Digital

🔹 Location: Remote (Brazil)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 21, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven Google Ads strategies
• Analyzing metrics to optimize campaign performance
• Collaborating with creative and marketing teams for cohesive campaigns
• Staying updated on digital marketing trends and tools
• Working with high-profile clients to deliver significant business impact

ASSUMPTION: This role requires a strong balance of analytical, creative, and communication skills to succeed in a fast-paced, performance-driven environment.

📋 Key Responsibilities

✅ Developing and implementing data-driven Google Ads strategies tailored to target audiences and aligned with business goals

✅ Analyzing campaign performance using analytics tools and optimizing strategies based on data insights

✅ Managing day-to-day campaign execution across multiple accounts, including budgeting, pacing, targeting, and A/B testing

✅ Collaborating with marketing and creative teams to ensure campaigns reflect the company’s vision and align with business goals

✅ Staying ahead of trends in the PPC space, testing new betas and strategies, and bringing proactive ideas to the table

✅ Clearly communicating results, insights, and strategy updates to internal and external stakeholders

✅ Designing content and collaborating with graphic design and content creation teams to produce high-quality digital content

✅ Monitoring market trends and ensuring strategies remain innovative and competitive in the ever-evolving digital landscape

✅ Providing landing page feedback to designers and CRO specialists to optimize pages for paid traffic

ASSUMPTION: This role involves a high degree of autonomy and accountability, requiring strong self-management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in digital marketing, communication, computer science, or a related field (required). Advanced certifications in SEO, SEM, Google Ads, or analytics tools are advantageous.

Experience: 3-5 years of hands-on experience managing Google Ads campaigns, ideally in an eCommerce or direct-response environment.

Required Skills:

• Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.)
• Strong data skills and ability to draw insights from numbers and act on them quickly
• Keen eye for what makes a winning ad creative and landing page, with the ability to test and optimize effectively
• Exceptional verbal and written English skills
• Strong communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines
• Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs
• Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences

Preferred Skills:

• Fluency in Portuguese (Brazil)
• Experience with Google Ads Scripts or other automation tools

ASSUMPTION: Candidates with a proven track record in PPC and a passion for data-driven decision-making will excel in this role.

💰 Compensation & Benefits

Salary Range: Based on experience and market rates, the estimated salary range for this role is $50,000 - $70,000 USD per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Fully Remote Work
• Impactful Voice
• Growth Opportunities
• Continuous Learning
• Competitive Compensation
• Vibrant Culture
• Client Impact

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: LDX Digital is an advertising services company specializing in Google Ads and native advertising, helping innovative brands build compounding growth through intelligent, data-driven advertising.

Company Size: LDX Digital is a small company with 11-50 employees, offering a dynamic and fast-paced work environment where individuals can make a significant impact.

Founded: LDX Digital was founded in 2018 and is headquartered in Dubai, United Arab Emirates, with a fully remote team working globally.

Company Description:

• LDX Digital is committed to delivering exceptional results for clients by leveraging data-driven strategies and innovative ad solutions.
• The company is seeking a highly skilled Media Strategist to join their team and help take clients' campaigns to the next level.
• LDX Digital offers growth opportunities, continuous learning, and a competitive compensation package.

Company Specialties:

• Google Ads
• Native Advertising
• Data-Driven Strategies
• Innovative Ad Solutions

Company Website: ldx.digital

ASSUMPTION: LDX Digital's focus on data-driven strategies and innovative ad solutions creates an environment where analytical and creative thinkers can thrive.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in PPC and digital marketing.

Reporting Structure: The Media Buyer - PPC Specialist will report directly to the Hiring Manager and work closely with the marketing and creative teams.

Work Arrangement: This is a fully remote position with the requirement to work in Brazil time zones.

Growth Opportunities:

• Advancing quickly in a dynamic and fast-paced environment
• Working with high-profile clients and delivering significant business impact
• Access to the latest courses, certifications, and learning opportunities

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Remote (Brazil)

Geographic Context:

• Brazil has a diverse and vibrant digital marketing industry, offering ample opportunities for growth and learning.
• The remote work arrangement allows for a flexible and balanced work-life integration.
• The Brazil time zone enables collaboration with the company's global team and clients.

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The fully remote work arrangement and flexible hours create an inclusive and adaptable work environment that caters to diverse needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Click Apply and submit your CV
• Fill in a short survey
• 1-on-1 video interview with HR
• Complete a short test task
• 1-on-1 video interview with Hiring Manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Creativity and problem-solving abilities
• Communication and collaboration skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Highlight your relevant experience and achievements in PPC and digital marketing
• Tailor your resume and cover letter to emphasize your analytical, creative, and communication skills
• Prepare examples of successful PPC campaigns you've managed and the strategies you employed

ATS Keywords: Google Ads, PPC, Data Analysis, Digital Marketing, Campaign Management, Innovation, Client Communication, Market Trends, SEO, SEM, Google Analytics, Looker Studio, Shopify, Attribution Tools

ASSUMPTION: The interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote, fast-paced environment.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Looker Studio
• Shopify
• Third-party attribution tools (Triple Whale, Northbeam, etc.)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Client focus and impact

Work Style:

• Results-driven and performance-focused
• Adaptable and flexible in a fast-paced environment
• Collaborative and team-oriented
• Self-motivated and autonomous

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of success in PPC and digital marketing?
• Are you passionate about data-driven decision-making and continuous learning?

ASSUMPTION: Candidates who align with LDX Digital's company values and work style will be well-suited to this role and thrive in the company's dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fully remote work environment and maintaining productivity
• Staying up-to-date with the ever-evolving digital marketing landscape and PPC trends
• Balancing the need for innovation with the requirement to deliver consistent results

ASSUMPTION: These challenges can be overcome by strong time management skills, adaptability, and a passion for continuous learning and innovation.

📈 Similar Roles Comparison

• This role focuses more on PPC and Google Ads management compared to similar roles in the industry, which may also include SEO, social media, or content marketing responsibilities.
• LDX Digital's focus on data-driven strategies and innovative ad solutions sets it apart from other advertising services companies.
• This role offers significant growth opportunities and the chance to work with high-profile clients, driving business impact through innovative media strategies.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign for an eCommerce client, resulting in a 30% increase in conversions
• Analyzing campaign performance data to identify trends and optimize strategies, leading to a 25% improvement in ROI
• Collaborating with the creative team to design and implement a winning ad creative and landing page strategy, driving a 20% increase in click-through rate

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does LDX Digital support the professional growth and development of its employees?
• Can you provide examples of how LDX Digital has helped clients achieve significant business impact through innovative media strategies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LDX Digital foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LDX Digital careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in PPC and digital marketing
• Prepare examples of successful PPC campaigns you've managed and the strategies you employed
• Follow up with the HR team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.