📌 Core Information
🔹 Job Title: Media Buyer (Programmatic & Native)
🔹 Company: Wallester
🔹 Location: Tallinn, Estonia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing media plans tailored to business goals and target audiences
- Setting up and optimizing native and programmatic campaigns on platforms like Taboola, Outbrain, and StackAdapt
- Managing campaign budgets and bidding strategies to achieve cost-efficiency and scale
- Collaborating with internal teams to align campaigns with marketing objectives and ensure effective communication
- Continuously monitoring and analyzing campaign performance to drive optimization and improvement
ASSUMPTION: This role requires a strong understanding of native advertising, programmatic media buying, and excellent analytical skills. Candidates should be comfortable working in a dynamic, fast-paced environment and have experience with relevant advertising platforms.
📋 Key Responsibilities
✅ Develop media plans tailored to business goals, target audiences, and funnel stages
✅ Set up native and programmatic campaigns on platforms like Taboola, Outbrain, and StackAdapt
✅ Configure campaign elements including targeting, creatives, tracking, budgets, and bidding strategies
✅ Allocate budgets across platforms and campaigns, and optimize bidding strategies to achieve cost-efficiency and scale
✅ Collaborate with internal stakeholders to align campaigns with marketing goals and ensure effective communication
✅ Continuously monitor campaign performance metrics and make data-driven optimizations to improve efficiency and performance
✅ Generate regular performance reports with key insights and optimisation suggestions
✅ Stay up-to-date on new features, targeting capabilities, and ad formats on relevant advertising platforms
ASSUMPTION: This role involves a high degree of multitasking and requires strong time management skills. Candidates should be comfortable working with multiple platforms and tools, and have a solid understanding of performance metrics and optimisation tactics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven hands-on experience (2-5 years) with advertising platforms like Taboola, Outbrain, and StackAdapt
Required Skills:
- Strong understanding of native advertising, content discovery, and programmatic media buying
- Solid analytical skills and experience with performance metrics and optimisation tactics
- Familiarity with tracking tools (e.g., Google Analytics, Pixel implementation, UTM parameters)
- Excellent time management and multitasking abilities
- Experience with creative briefing and collaboration with design/content teams
- Strong written and verbal communication skills
- Fluent English required; additional proficiency in Russian, Spanish, French, or German is a plus
Preferred Skills:
- Experience working in B2B or lead generation funnels
- Knowledge of conversion tracking tools or attribution models
- Understanding of compliance requirements for financial/regulated industries
ASSUMPTION: Candidates with experience in B2B or lead generation funnels may have an advantage in this role, as Wallester specializes in financial services and business solutions.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated, based on experience level and market rates for media buyers in Estonia)
Benefits:
- Competitive salary
- Career opportunities
- Medical Insurance upon completion of the probationary period
- Supportive and caring Leadership
- A modern office in the center of Tallinn
- A chance to work as part of a highly motivated and talented team
- Referral program
- Stebby
- Team building and Company Events
- Free parking
Working Hours: Full-time (40 hours/week), with flexible hours and the opportunity to work remotely occasionally
ASSUMPTION: The salary range provided is an estimate based on market rates for media buyers in Estonia. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Wallester is a cutting-edge financial technology company that specializes in providing innovative solutions for businesses seeking to modernize their payment systems.
Company Size: Medium (51-200 employees). Wallester offers a supportive and caring work environment with opportunities for growth and collaboration.
Founded: 2016. Wallester has been recognized as a leader in the FinTech space, earning a reputation for its state-of-the-art technology, security, and scalability.
Company Description:
- Wallester specializes in white-label card issuance platforms, seamless integration with existing infrastructure, and comprehensive support for both digital and physical cards
- The company empowers businesses to enhance their financial services and customer experience by offering flexible, reliable solutions tailored to meet the evolving needs of the digital economy
- Wallester is an Estonian-licensed financial institution and an official Visa partner since 2018, providing innovative digital financial solutions and card issuance
Company Specialties:
- Payment Institution
- FinTech
- Card Issuing
- Payment Infrastructure
- Financial Services
Company Website: wallester.com
ASSUMPTION: Wallester's focus on innovation and growth makes it an attractive employer for candidates seeking to develop their skills in the FinTech industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years). This role offers opportunities for career growth and development within the marketing department.
Reporting Structure: The Media Buyer will report directly to the Marketing Manager and collaborate with internal teams, including content, design, IT, and product teams.
Work Arrangement: On-site, with flexible hours and the opportunity to work remotely occasionally. Wallester offers a modern office in the center of Tallinn for employees to work from.
Growth Opportunities:
- As Wallester continues to grow, there may be opportunities for the Media Buyer to take on more responsibilities or move into a management role
- The company encourages internal mobility and offers career development opportunities for employees who demonstrate strong performance and leadership skills
- Wallester's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally
ASSUMPTION: Candidates who are proactive, results-driven, and eager to learn will have the best opportunities for growth and success in this role.
🌍 Location & Work Environment
Office Type: Modern office in the center of Tallinn, Estonia
Office Location(s): F. R. Kreutzwaldi, 4, Tallinn, Harjumaa 10120, EE
Geographic Context:
- Tallinn is the capital and largest city of Estonia, offering a vibrant cultural scene, historical architecture, and a high quality of life
- The city is known for its strong tech industry and is home to many successful startups and innovative companies
- Tallinn is located on the southern coast of the Gulf of Finland, offering easy access to beautiful beaches and outdoor activities
Work Schedule: Full-time (40 hours/week), with flexible hours and the opportunity to work remotely occasionally. Wallester offers a supportive work-life balance for its employees.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a collaborative team setting will find Wallester's work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager to assess relevant skills and experience
- Final interview with the Marketing Director to discuss career goals and cultural fit
Key Assessment Areas:
- Understanding of native advertising, programmatic media buying, and relevant advertising platforms
- Analytical skills and experience with performance metrics and optimisation tactics
- Communication and collaboration skills, with a focus on effective cross-functional teamwork
- Problem-solving abilities and the capacity to work independently and manage multiple projects
Application Tips:
- Highlight relevant experience with advertising platforms like Taboola, Outbrain, and StackAdapt
- Demonstrate a strong understanding of performance metrics and optimisation tactics in your resume and cover letter
- Showcase your ability to work collaboratively and effectively with internal teams
- Follow up with the HR department after your interview to express your interest in the role and ask any remaining questions
ATS Keywords: Media Buying, Programmatic Advertising, Native Advertising, Campaign Planning, Budget Management, Ad Creative Coordination, Campaign Optimization, Audience Targeting, Performance Analysis, Collaboration, Communication, Analytical Skills, Time Management, Multitasking, Creative Briefing, Tracking Tools
ASSUMPTION: Wallester's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Advertising platforms: Taboola, Outbrain, StackAdapt, and others
- Analytics tools: Google Analytics
- Project management tools: Asana, Trello, or similar
- Design and content creation tools: Adobe Creative Suite, Canva, or similar
ASSUMPTION: Candidates should have experience with relevant advertising platforms and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Wallester encourages creativity, continuous learning, and a passion for staying ahead of industry trends
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
- Customer Focus: Wallester prioritizes the needs and satisfaction of its clients, striving to provide exceptional service and solutions
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative, with a strong emphasis on effective communication and teamwork
- Flexible and adaptable, with a willingness to learn and grow professionally
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with internal teams?
- Are you passionate about staying up-to-date with industry trends and continuously learning new skills?
- Do you have a strong customer focus and a commitment to providing exceptional service and solutions?
ASSUMPTION: Candidates who align with Wallester's company values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong time management and multitasking skills
- Keeping up with industry trends and continuous learning may be challenging for candidates who prefer a more stable and predictable work environment
- Working in a fast-paced, dynamic environment may be stressful for candidates who prefer a more structured and controlled work environment
- Collaborating effectively with internal teams may require strong communication and interpersonal skills
ASSUMPTION: Candidates who are proactive, results-driven, and comfortable working in a dynamic, fast-paced environment will be best suited to overcome these challenges.
📈 Similar Roles Comparison
- Media Buyer (Programmatic & Native) at Wallester vs. Media Buyer (Search & Social) at a digital marketing agency
- Wallester's role focuses on native advertising and programmatic media buying, while the agency role focuses on search and social media advertising
- Wallester's role requires a strong understanding of financial services and regulated industries, while the agency role may focus on a broader range of industries
- Wallester's role offers opportunities for career growth and development within the marketing department, while the agency role may offer more diverse project experience
- Media Buyer (Programmatic & Native) at Wallester vs. Media Buyer (Display & Video) at an ad tech company
- Wallester's role focuses on native advertising and programmatic media buying, while the ad tech company role focuses on display and video advertising
- Wallester's role requires a strong understanding of financial services and regulated industries, while the ad tech company role may focus on a broader range of industries
- Wallester's role offers opportunities for career growth and development within the marketing department, while the ad tech company role may offer more technical and product-focused experience
- Media Buyer (Programmatic & Native) at Wallester vs. Media Buyer (Affiliate) at an e-commerce company
- Wallester's role focuses on native advertising and programmatic media buying, while the e-commerce company role focuses on affiliate marketing
- Wallester's role requires a strong understanding of financial services and regulated industries, while the e-commerce company role may focus on consumer products and retail
- Wallester's role offers opportunities for career growth and development within the marketing department, while the e-commerce company role may offer more experience in performance marketing and customer acquisition
ASSUMPTION: Candidates should consider their career goals, industry preferences, and work environment preferences when comparing similar roles.
📝 Sample Projects
- Developing and executing a media plan for a new product launch, targeting specific audience segments and funnel stages
- Setting up and optimizing a native advertising campaign on Taboola and Outbrain to drive brand awareness and engagement
- Collaborating with internal teams to create compelling ad creatives and landing pages tailored to specific platforms and audience expectations
- Analyzing campaign performance data and making data-driven optimizations to improve efficiency and performance
- Conducting A/B tests on creatives, landing pages, audience segments, and bid strategies to identify opportunities for improvement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Media Buyer (Programmatic & Native) role at Wallester.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does Wallester support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wallester measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members or departments?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success at Wallester.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience with advertising platforms like Taboola, Outbrain, and StackAdapt, as well as your analytical skills and performance metrics experience
- Prepare examples of your previous campaign work, including media plans, ad creatives, and performance data, to showcase your skills and accomplishments
- Follow up with the HR department after your interview to express your interest in the role and ask any remaining questions
- If selected for the final interview, be prepared to discuss your career goals, cultural fit, and alignment with Wallester's mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
