Media Planning & Performance Internship

📌 Core Information

🔹 Job Title: Media Planning & Performance Internship

🔹 Company: WPP Media

🔹 Location: Malaysia

🔹 Job Type: Internship

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the performance team in media scheduling and campaign billing
• Preparing reports for assigned digital campaigns
• Assisting the team with additional campaign-related matters
• Working with various paid digital channels, including Search, Social, and Display

ASSUMPTION: This role is ideal for students pursuing relevant degrees and seeking hands-on experience in digital media planning and performance.

📋 Key Responsibilities

✅ Assist the performance team with media scheduling and campaign billing

✅ Prepare reports for assigned digital campaigns, including data pulling, compilation, and consolidation

✅ Assist the performance team with any additional campaign-related matters

ASSUMPTION: The role may involve working with various tools and platforms to manage and optimize digital campaigns, as well as collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Pursuing Bachelor’s or Master’s degree in Advertising, Marketing, IT, Mathematics, or Statistics

Required Skills:

• Strong quantitative skills, including analytical ability and math proficiency
• Critical thinking and problem-solving skills
• Extremely detail-oriented, with clear and proven organizational skills
• Digitally savvy, with specific proficiency at Microsoft Office tools (Excel and PowerPoint)
• Strong command in spoken and written English and/or Bahasa Malaysia/Chinese

ASSUMPTION: Candidates should have a strong foundation in data analysis and be comfortable working with numbers to make informed decisions.

💰 Compensation & Benefits

Salary Range: Industry standards for internships in Malaysia typically range from RM 1,500 to RM 3,000 per month. However, the exact salary may vary depending on the candidate's qualifications and experience.

Benefits:

• Gain valuable industry experience and insights
• Work alongside experienced professionals in a global media collective
• Opportunity to contribute to high-impact campaigns for major brands

Working Hours: Full-time (40 hours/week), Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media operates in the advertising services industry, focusing on media planning, buying, and performance optimization.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services holding company with over 10,000 employees globally.

Founded: WPP plc was founded in 1985, and WPP Media operates as a global media collective within the group.

Company Description:

• WPP Media is built for the AI era, bringing together the best platforms, people, and partners to create innovative solutions for brands
• The company delivers unparalleled growth for brands through data-driven media strategies and innovative use of technology
• WPP Media operates globally, with a strong presence in markets across North America, Europe, Asia Pacific, and Latin America

Company Specialties:

• Media planning and buying
• Performance marketing
• Data-driven insights and analytics
• Creative media solutions

Company Website: WPP Media

ASSUMPTION: WPP Media's global presence and expertise in data-driven media strategies make it an attractive opportunity for interns seeking international exposure and cutting-edge industry experience.

📊 Role Analysis

Career Level: This role is an entry-level internship, providing an excellent starting point for a career in digital media planning and performance.

Reporting Structure: The intern will report directly to the performance team manager and work closely with various cross-functional teams, including media strategists, data analysts, and account managers.

Work Arrangement: This role is on-site, with the opportunity to work in a dynamic and collaborative office environment.

Growth Opportunities:

• Gain hands-on experience in digital media planning and performance
• Develop strong analytical and problem-solving skills
• Build professional relationships with industry experts and peers
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for students to apply their academic knowledge in a real-world setting and develop essential skills for a successful career in the advertising industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 175 Greenwich St, New York, NY 10007, US

Geographic Context:

• Malaysia has a vibrant and growing advertising industry, with numerous international and local agencies
• The office is located in the heart of New York City, offering easy access to public transportation and various amenities
• The city's diverse cultural scene and international influence provide an enriching work environment

Work Schedule: Full-time, Monday to Friday, with the possibility of occasional overtime during peak campaign periods

ASSUMPTION: The internship offers a dynamic and engaging work environment, with the opportunity to collaborate with talented professionals and contribute to high-impact campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and offer extension

Key Assessment Areas:

• Quantitative skills and analytical thinking
• Problem-solving abilities
• Attention to detail and organizational skills
• Communication and language proficiency
• Cultural fit and enthusiasm for the role

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital media planning and performance concepts in your application materials
• Prepare for interview questions that assess your quantitative skills, problem-solving abilities, and cultural fit

ATS Keywords: Media planning, performance marketing, digital campaigns, data analysis, Microsoft Office, internship

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants. It is essential to stay proactive and engaged throughout the process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Digital media planning and buying platforms (e.g., Google Ads, Facebook Ads, Display & Video 360)
• Data visualization and analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the campaigns and clients the intern works with during their tenure.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Data-driven decision making
• Client-centric approach

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and making data-driven decisions?
• Do you possess strong attention to detail and excellent organizational skills?

ASSUMPTION: Candidates who align with WPP Media's company values and work style are more likely to succeed in this internship and contribute effectively to the team.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with large datasets and complex analytics tools
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other media planning internships, this role offers a more comprehensive experience, working with various digital channels and performance metrics
• In the advertising industry, WPP Media is known for its data-driven approach and innovative use of technology, setting it apart from other agencies
• This internship provides an excellent starting point for a career in digital media planning and performance, with opportunities for growth and development within the company

ASSUMPTION: Candidates should research other internship opportunities and compare them based on their desired career path, industry preferences, and personal growth objectives.

📝 Sample Projects

• Assist in the optimization of a large-scale search campaign for a major retail client
• Prepare a comprehensive report on the performance of a social media campaign for a global brand
• Collaborate with the data analytics team to develop a custom dashboard for tracking key performance indicators

ASSUMPTION: The specific projects assigned may vary depending on the intern's skills, interests, and the team's needs during their tenure.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the performance team currently, and how can this internship contribute to addressing them?
• How does this internship fit into the company's long-term talent development strategy?
• What opportunities exist for professional growth and learning within the team and the broader organization?
• How does the team support and mentor interns to ensure their success in the role?
• What are the key performance indicators (KPIs) used to measure the success of digital campaigns, and how can the intern contribute to improving them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to their professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions that assess your quantitative skills, problem-solving abilities, and cultural fit
• Research WPP Media and the advertising industry to demonstrate your enthusiasm and knowledge
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.