Media Planning & Performance Marketing Internship

📌 Core Information

🔹 Job Title: Media Planning & Performance Marketing Internship

🔹 Company: WPP Media

🔹 Location: Malaysia

🔹 Job Type: Internship

🔹 Category: Advertising Services

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gaining hands-on experience in media planning and performance marketing
• Working with industry-leading professionals and recognized leaders
• Contributing to media proposals, campaign performance optimization, and smooth campaign implementation
• Exploring emerging media technologies and corporate processes

ASSUMPTION: This internship is designed to provide a well-rounded introduction to the media industry, offering a mix of strategic and operational tasks.

📋 Key Responsibilities

✅ Provide support in media proposals and campaign performance optimization

✅ Ensure smooth campaign implementation, from processing bookings to following up on material delivery

✅ Assist in emerging media technology, new business, corporate processes, and initiatives

ASSUMPTION: The role may involve both creative problem-solving and administrative tasks, providing a broad learning experience.

🎯 Required Qualifications

Education: Pursuing a bachelor’s degree or master's degree in any field

Experience: No prior experience required, but a minimum internship duration of 10 weeks is expected

Required Skills:

• Excellent English written and verbal communication skills
• Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines
• Demonstrated critical thinking and problem-solving abilities
• Strong interest in building a career in media and communication

Preferred Skills:

• Basic knowledge of media planning software (e.g., MediaMind, DoubleClick)
• Familiarity with digital marketing trends and platforms

ASSUMPTION: While specific media planning experience is not required, a strong interest in the field and relevant transferable skills are essential.

💰 Compensation & Benefits

Salary Range: Industry-standard internship salaries in Malaysia typically range from RM 1,500 to RM 3,000 per month. However, this information is not explicitly stated in the job description. ASSUMPTION: The salary range provided is an estimate based on market research and should be confirmed with the employer.

Benefits:

• On-the-job training and mentorship from industry professionals
• Potential full-time employment opportunities upon completion of the internship

Working Hours: Full-time (40 hours per week) with flexible hours based on project demands

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media is part of the global advertising and media services industry, which is highly competitive and dynamic.

Company Size: WPP Media is part of WPP plc, a multinational advertising and public relations company with over 10,000 employees worldwide. This size offers interns the opportunity to work on diverse projects and gain exposure to various aspects of the business.

Founded: WPP plc was founded in 1985, and WPP Media is a division of the company. The company has a rich history and extensive experience in the media industry.

Company Description:

• WPP Media is a global media collective built for the AI era, offering innovative solutions for brand growth
• The company brings together the best platforms, people, and partners to deliver unparalleled growth for brands in every market, every day
• WPP Media is part of WPP plc, one of the world's largest communications services groups

Company Specialties:

• Media planning and buying
• Performance marketing
• Data-driven insights and analytics
• Creative and content services

Company Website: www.wppmedia.com

ASSUMPTION: WPP Media's focus on innovation and technology makes it an attractive choice for interns interested in the intersection of media and AI.

📊 Role Analysis

Career Level: This internship is designed for entry-level candidates with little to no professional experience in the media industry.

Reporting Structure: Interns will report directly to the media planning team and work closely with various departments, including creative, content, and data analytics.

Work Arrangement: This is an on-site internship with flexible working hours based on project demands.

Growth Opportunities:

• On-the-job training and mentorship from industry professionals
• Potential full-time employment opportunities upon completion of the internship
• Exposure to various aspects of the media industry, fostering career growth and exploration

ASSUMPTION: While this internship is designed for entry-level candidates, there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation

Office Location(s): 175 Greenwich St, New York, NY 10007, US

Geographic Context:

• Malaysia has a thriving media and advertising industry, with numerous opportunities for growth and development
• The country offers a multicultural environment, fostering diverse perspectives and ideas
• Malaysia's strategic location in Southeast Asia provides access to regional markets and trends

Work Schedule: Full-time (40 hours per week) with flexible hours based on project demands

ASSUMPTION: The flexible work schedule allows interns to balance their learning experience with other commitments, such as academic coursework.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and English proficiency
• Problem-solving abilities and critical thinking
• Adaptability and teamwork
• Interest in and knowledge of the media industry

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the media industry and WPP Media's offerings
• Prepare examples of your problem-solving abilities and critical thinking skills

ATS Keywords: Media planning, performance marketing, campaign optimization, teamwork, problem-solving, communication skills, internship, entry-level, WPP Media

ASSUMPTION: Applicants should focus on demonstrating their strong communication skills, adaptability, and enthusiasm for the media industry.

🛠️ Tools & Technologies

• Media planning software (e.g., MediaMind, DoubleClick)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is not required, as interns will receive training and support during their tenure.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Client-centric approach

Work Style:

• Fast-paced and dynamic environment
• Focus on results and delivery
• Opportunities for creativity and problem-solving

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you eager to learn and adapt to new challenges?
• Do you possess strong communication skills and the ability to work effectively in a team?

ASSUMPTION: Applicants should assess their fit with WPP Media's values and work style to ensure a successful and enjoyable internship experience.

⚠️ Potential Challenges

• Balancing internship responsibilities with academic coursework
• Adapting to the fast-paced and dynamic work environment
• Managing multiple projects and tight deadlines
• Navigating a large organization and building relationships with various departments

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike other media planning internships, this role offers exposure to emerging media technologies and corporate processes
• WPP Media's global presence provides interns with unique insights into international media markets and trends
• This internship offers a well-rounded introduction to the media industry, with opportunities for growth and development within the company

ASSUMPTION: Applicants should consider the unique aspects of this internship and how they align with their career goals and interests.

📝 Sample Projects

• Assisting in the creation and optimization of media plans for clients
• Conducting market research and analysis to inform media strategies
• Supporting the implementation of campaigns, from processing bookings to ensuring material delivery

ASSUMPTION: These projects are designed to provide interns with hands-on experience and a well-rounded understanding of media planning and performance marketing.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the media industry today, and how does this internship address them?
• How does WPP Media support the growth and development of its interns?
• What opportunities exist for full-time employment after the completion of the internship?
• How does this internship differ from other media planning internships offered by competitors?
• What is the company's approach to work-life balance, and how does it support interns in managing their academic coursework?

ASSUMPTION: Applicants should use the interview as an opportunity to assess the company's commitment to their growth and development and to ensure a good fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your problem-solving abilities and critical thinking skills
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.