Medicare Lead Generation Specialist

📌 Core Information

🔹 Job Title: Medicare Lead Generation Specialist

🔹 Company: HealthPartners/GHI

🔹 Location: Bloomington, Minnesota, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Health Care

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growing HealthPartners Medicare membership through direct-to-consumer sales and community presentations
• Developing and executing Medicare outreach strategies and schedules
• Building relationships with service providers and advocates for the Medicare population
• Managing personal sales funnel and meeting sales goals for Medicare health plan new member sales

ASSUMPTION: This role requires a balance of public relations, sales, and relationship-building skills, with a focus on Medicare plan knowledge and community engagement.

📋 Key Responsibilities

✅ Schedule and deliver face-to-face and virtual Medicare community presentations to appropriate audiences, representing HealthPartners Medicare and Medicare Special Needs Plans

✅ Collaborate with sales leadership to develop and execute Medicare outreach strategies and schedules

✅ Build and foster relationships with service providers and advocates for the Medicare population

✅ Develop leads and subsequently sales from meeting attendees, managing personal sales funnel, and meeting sales goals

✅ Provide secondary inbound phone support to internal agents during busy periods

✅ Maintain up-to-date knowledge of Medicare and Medicaid regulatory requirements and general industry knowledge

✅ Take an active role in participating in department and company initiatives, including attending meetings and involvement in special projects and training

✅ Manage multiple projects at the same time, prioritizing and meeting deadlines

✅ Work as a team member supporting fellow sales representatives to cooperatively meet or exceed team goals and objectives

ASSUMPTION: This role requires strong organizational, time management, and problem-solving skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree with emphasis on business, marketing, communications, health care or 1-2 years of equivalent Medicare plan sales experience.

Experience: Valid Minnesota Life and Health insurance license

Required Skills:

• Current, valid, unrestricted Minnesota driver’s License free of major traffic violations or a pattern of repeated violations for the last 3 years and daily access to a reliable, insured vehicle
• Knowledge of Original Medicare, Medicare Advantage and Medicare Supplement plans
• Strong public speaking skills and experience representing HealthPartners both effectively and favorably to internal and external audiences
• Consultative sales experience
• Excellent organizational, time management and problem-solving skills
• Intermediate skill level for Microsoft Excel and Word
• Experience working with CRM systems
• Must be able to travel and work independently

Preferred Skills:

• Two or more years of Medicare Plan sales experience
• Business to Business (B2B) sales experience
• Demonstrated knowledge and experience working with Minnesota Medical Assistance (Medicaid) programs and Medicare Special Needs Plans
• Experience using Microsoft Teams
• Previous Medicare certification such as AHIP Medicare Training
• Experience working with Microsoft Dynamics CRM

ASSUMPTION: While a bachelor's degree is preferred, equivalent experience in Medicare plan sales may be considered. Strong public speaking and sales skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for Medicare sales specialists in the Minneapolis-St. Paul area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on health care services

Working Hours: Full-time, Monday-Friday, with some evening and weekend hours as needed for community events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: HealthPartners is a nonprofit integrated health care organization providing health care services and health plan financing and administration, serving over 1.8 million medical and dental health plan members nationwide.

Company Size: HealthPartners employs over 26,000 people, making it one of the largest consumer-governed nonprofit health care organizations in the nation.

Founded: 1957, as a cooperative

Company Description:

• HealthPartners is dedicated to improving the health of its members, patients, and the community
• The organization focuses on preventive care, wellness, and innovative health care solutions
• HealthPartners offers a wide range of services, including clinics, hospitals, and health plans

Company Specialties:

• Doctors and dentists
• Clinics and medical insurance
• Dental insurance and pharmacy
• Online clinic and healthy living

Company Website: healthpartners.com

ASSUMPTION: HealthPartners' large size and diverse range of services provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the sales department, with opportunities for growth and advancement based on performance and experience.

Reporting Structure: The Medicare Community Outreach Specialist Lead reports directly to the Sales Manager and works closely with other sales representatives and leadership within the department.

Work Arrangement: This role is primarily on-site, with some remote work possible for virtual community presentations and meetings. The position requires frequent travel within the Bloomington, Minnesota area and surrounding communities.

Growth Opportunities:

• Advancement to senior sales roles within the department
• Expansion into other areas of sales or health care within the organization
• Potential to become a mentor or trainer for new sales representatives

ASSUMPTION: Success in this role may lead to increased responsibilities, higher compensation, and opportunities for career advancement within HealthPartners.

🌍 Location & Work Environment

Office Type: HealthPartners' main office is located in Bloomington, Minnesota, with additional offices and clinics throughout the state and beyond.

Office Location(s): 8170 33rd Ave S, Bloomington, Minnesota 55425, US

Geographic Context:

• Bloomington is a suburb of Minneapolis-St. Paul, offering a mix of urban and suburban living
• The area is home to numerous parks, lakes, and recreational opportunities
• Bloomington has a diverse population and is easily accessible by major highways and public transportation

Work Schedule: Full-time, Monday-Friday, with some evening and weekend hours as needed for community events

ASSUMPTION: The Bloomington office location provides easy access to the Minneapolis-St. Paul metropolitan area, allowing for convenient travel to community events and meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales manager and team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and experience
• Public speaking and presentation abilities
• Knowledge of Medicare plans and regulations
• Problem-solving and time management skills
• Cultural fit and alignment with HealthPartners' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales, public speaking, and Medicare-related experience
• Prepare examples of successful sales presentations or community outreach events
• Research HealthPartners' mission, values, and recent initiatives to demonstrate your fit with the organization

ATS Keywords: Medicare sales, community outreach, public speaking, consultative sales, CRM, health care, health insurance, Minnesota

ASSUMPTION: The interview process may include role-playing scenarios, case studies, or other assessments to evaluate the candidate's sales skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Excel and Word
• Microsoft Dynamics CRM
• Microsoft Teams
• Presentation software (e.g., PowerPoint)

ASSUMPTION: Familiarity with Microsoft Office Suite and CRM systems is essential for success in this role. Training may be provided for specific tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Membership
• Integrity
• Compassion
• Stewardship
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and goal-focused
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you share HealthPartners' commitment to improving the health of its members, patients, and the community?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with HealthPartners' mission, values, and work style are more likely to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing a busy schedule with multiple community events and presentations
• Meeting or exceeding sales goals in a competitive market
• Adapting to changes in Medicare regulations and plans
• Working independently and managing personal time effectively

ASSUMPTION: Success in this role requires strong organizational, time management, and problem-solving skills, as well as the ability to adapt to change and manage multiple priorities.

📈 Similar Roles Comparison

• This role differs from other sales positions within HealthPartners in its focus on Medicare plans and community outreach
• Industry-specific context: The Medicare market is highly competitive, with a significant focus on regulatory compliance and customer education
• Career path comparison: Success in this role may lead to advancement into senior sales roles or other areas of health care within the organization

ASSUMPTION: While this role shares some similarities with other sales positions, its unique focus on Medicare plans and community outreach sets it apart within the organization and the broader health care industry.

📝 Sample Projects

• Developing and delivering a successful community presentation on Medicare plans and options
• Building and maintaining relationships with key service providers and advocates for the Medicare population
• Managing a personal sales funnel, from initial contact through plan enrollment, to meet or exceed sales goals

ASSUMPTION: Success in these sample projects requires strong sales, public speaking, and relationship-building skills, as well as a deep understanding of Medicare plans and regulations.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Medicare sales team currently, and how can this role address them?
• How does the sales team collaborate and support one another to meet or exceed team goals and objectives?
• What opportunities exist for professional development and growth within the sales department and HealthPartners as a whole?
• How does HealthPartners ensure that its sales representatives stay up-to-date with changes in Medicare regulations and plans?
• What is the typical career path for a successful Medicare Community Outreach Specialist Lead within HealthPartners?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through HealthPartners' careers page
• Tailor your resume and cover letter to highlight relevant sales, public speaking, and Medicare-related experience
• Prepare examples of successful sales presentations or community outreach events
• Research HealthPartners' mission, values, and recent initiatives to demonstrate your fit with the organization
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.