📌 Core Information
🔹 Job Title: Member of Marketing, Growth
🔹 Company: Anchorage Digital
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time - Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth through paid and organic search, AI search, and data-driven campaigns
- Optimizing web conversions and maintaining website performance
- Collaborating with cross-functional teams to support account-based marketing
- Analyzing metrics and identifying opportunities to optimize CAC/LTV ratios
- Ensuring adherence to privacy compliance standards
ASSUMPTION: This role requires a strong analytical mindset, a passion for growth initiatives, and a deep understanding of the institutional crypto ecosystem.
📋 Key Responsibilities
✅ Architect, implement, monitor, and optimize paid search campaigns, testing channels and defining goals for prospecting and lead generation
✅ Run website conversion rate optimization, including web personalization and A/B or multivariate tests to drive conversions
✅ Establish a scientific and data-driven growth experiment methodology for continuous improvement of conversions
✅ Lead organic SEM/SEO by influencing SERP via keyword and semantic analytics
✅ Conduct research to help develop account-based marketing targets and contact lists
✅ Maintain website performance to position anchorage.com and other digital properties as industry-leading marketing benchmarks in financial services
ASSUMPTION: This role involves a high level of technical skill and a commitment to staying up-to-date with the latest trends in performance marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in growth marketing, performance marketing, or a related role
Required Skills:
- Proven experience in paid search, organic search, and SEO
- Strong analytical skills and data-driven mindset
- Experience with CRM, MAP, and ABM tools
- Familiarity with the institutional crypto ecosystem (bonus)
- SEM-certified (Google Ads certification preferred) (bonus)
Preferred Skills:
- Experience with growth experimentation methodologies in B2B SaaS, fintech, or growth-stage startups
- Knowledge of the institutional crypto ecosystem
ASSUMPTION: Candidates with a proven track record of driving growth and optimizing conversions in a B2B environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital assets and cryptocurrency
Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment
Founded: 2017, with headquarters in San Francisco, CA
Company Description:
- Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry’s leading security infrastructure
- Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S.
- Serves institutions through Anchorage Digital Singapore, which is licensed by the Monetary Authority of Singapore; Anchorage Digital New York, which holds a BitLicense from the New York Department of Financial Services; and self-custody wallet Porto by Anchorage Digital
Company Specialties:
- Digital assets
- Cryptocurrency
- Security
- Custody
- Fintech
- Blockchain
- Software
- Finance
- Trading
- Bitcoin
- Staking
- Governance
- And self-custody
Company Website: https://www.anchorage.com
ASSUMPTION: Anchorage Digital is a well-established company in the crypto industry, with a strong focus on security and compliance.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: Fully remote, with flexible hours and a results-driven work environment
Growth Opportunities:
- Expanding the company's product offerings and demand generation efforts
- Collaborating with cross-functional teams to support account-based marketing
- Potential to take on additional responsibilities and grow within the marketing department
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Anchorage Digital’s growth and expansion in the crypto industry.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): United States (with the option to work from anywhere in the country)
Geographic Context:
- The United States has a well-established crypto industry, with a large and growing market for digital assets
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the country
- The company's headquarters are in San Francisco, CA, with additional offices in Porto, Portugal; Sioux Falls, SD; New York, NY; and Singapore
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The fully remote work environment offers a high degree of flexibility and the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and analytical thinking
- Final interview with the hiring manager and/or other team members to discuss the role and company culture in more detail
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Experience with paid search, organic search, and SEO
- Familiarity with CRM, MAP, and ABM tools
- Understanding of the institutional crypto ecosystem
- Ability to work independently and in a remote team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past successes in driving growth and optimizing conversions
- Demonstrate your passion for crypto and your understanding of the institutional crypto ecosystem
ATS Keywords: Paid search, organic search, SEO, growth experimentation, web conversion optimization, data-driven campaigns, account-based marketing, CRM tools, privacy compliance, CAC/LTV ratios
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong analytical mindset and a proven track record of driving growth in a B2B environment.
🛠️ Tools & Technologies
- Google Ads (for paid search campaigns)
- SEMrush or Ahrefs (for SEO and keyword research)
- CRM, MAP, and ABM tools (such as Salesforce, Marketo, or 6sense)
- Web analytics tools (such as Google Analytics)
- Data visualization tools (such as Tableau or Power BI)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them will be at an advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
- Committed to staying up-to-date with the latest trends in the crypto industry
Self-Assessment Questions:
- Do you have a proven track record of driving growth and optimizing conversions in a B2B environment?
- Are you comfortable working independently and in a remote team environment?
- Do you have a strong analytical mindset and a passion for crypto?
- Are you committed to staying up-to-date with the latest trends in the crypto industry?
ASSUMPTION: Candidates who are a strong cultural fit for Anchorage Digital will be results-driven, collaborative, and committed to staying up-to-date with the latest trends in the crypto industry.
⚠️ Potential Challenges
- The fully remote work environment may present challenges in terms of communication and collaboration
- The fast-paced and ever-changing nature of the crypto industry may require candidates to be adaptable and responsive to change
- The competitive nature of the application process may require candidates to stand out with their qualifications and experience
- The need to maintain adherence to privacy compliance standards may present challenges in terms of data management and security
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a commitment to staying up-to-date with the latest trends in the crypto industry.
📈 Similar Roles Comparison
- This role is similar to other growth marketing roles in the B2B space, but with a focus on the institutional crypto ecosystem
- Unlike other roles, this position requires a strong understanding of paid search, organic search, and SEO, as well as experience with CRM, MAP, and ABM tools
- This role offers the opportunity to work with a world-class team and make a significant impact on Anchorage Digital’s growth and expansion in the crypto industry
ASSUMPTION: Candidates with experience in similar roles in the B2B space will be well-positioned to succeed in this role.
📝 Sample Projects
- Developing and implementing a paid search campaign to drive lead generation and prospecting
- Conducting keyword research and optimizing on-page SEO to improve search engine rankings and organic traffic
- Analyzing website performance data and implementing A/B or multivariate tests to optimize conversions
- Researching and developing account-based marketing targets and contact lists
ASSUMPTION: These projects are representative of the types of tasks and responsibilities that candidates can expect to encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Anchorage Digital support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next year, and how can this role help to address them?
- How does Anchorage Digital approach work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your analytical skills and data-driven mindset
- Research the company and the institutional crypto ecosystem to demonstrate your understanding and passion for the industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
