📌 Core Information
🔹 Job Title: Mexico Brand Strategy Director
🔹 Company: General Motors
🔹 Location: Mexico City, Mexico
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing & Branding
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid (Mexico City required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the creative and strategic vision for GM vehicle brands in Mexico
- Leading marketing campaigns and managing teams
- Ensuring brand consistency across various platforms
- Collaborating with cross-functional teams and external partners
- Analyzing data and market research to inform decision-making
ASSUMPTION: This role requires a strategic mindset with a strong bias for action, as well as the ability to embrace and drive change.
📋 Key Responsibilities
✅ Contribute to the strategy of seeding the accurate brand message across the Mexico organization
✅ Ensure creative marketing materials adhere to strict brand guidelines
✅ Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities
✅ Lead the development of creative marketing campaigns for various GM products
✅ Handle external vendors to execute promotional events and campaigns
✅ Run the creation and portfolio of corporate creative content
✅ Build and maintain relationships both internally and externally
✅ Manage a team or GM staff and/or agency staff
✅ Mentor, develop, and coach talent
✅ Undertake related tasks as assigned
ASSUMPTION: This role requires a mix of strategic thinking and hands-on execution, with a focus on driving business growth through effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of experience in brand management roles with a proven track record of driving business growth and exceptional marketing outcomes
Required Skills:
- Strategic brand leadership
- Ability to create and foster cross-functional relationships
- Demonstrated ability to produce best-in-class creative campaigns
- Understanding of how to build around the customer journey
- Ability to derive insight from data to drive decision making
- Past leadership roles setting up and driving a successful Integrated Agency Team (IAT)
- Experience in building agency partnerships and understanding the creative development process
- Excellent communication skills and ability to present to all levels
Preferred Skills:
- Bilingual or multilingual skills (Spanish/English)
- Experience working in the automotive industry
- Knowledge of the Mexican market
ASSUMPTION: Candidates with experience in brand management, leadership, and data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Estimated based on industry standards for a Director-level role in Mexico)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on GM vehicles and services
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1908 (Detroit, Michigan, USA)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM is committed to providing an inclusive workplace that fosters diversity, equity, and inclusion
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- Artificial Intelligence
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established company with a global presence, offering a wide range of products and services in the automotive industry.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to advance to a Vice President or Chief Marketing Officer role
- Opportunities to work on global campaigns and collaborate with international teams
- possibility to rotate into different brands or business units within GM
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Mexico City Headquarters - Torre GM
Geographic Context:
- Mexico City is the capital and most populous city of Mexico
- Known for its rich history, vibrant culture, and diverse neighborhoods
- Offers a mix of urban and suburban living options
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of housing, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Cultural fit and alignment with GM's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, leadership, and data-driven decision-making skills
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research GM's vision and values, and be ready to discuss how your personal values align with the company's
ATS Keywords: Brand Strategy, Marketing Campaigns, Market Research, Data Analysis, Team Management, Cross-Functional Collaboration, Creative Development, Agency Partnerships, Customer Journey
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with GM's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Innovative
- Responsible
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How have you successfully led a team to execute a strategic brand campaign in the past?
- Can you describe a time when you had to adapt to a significant change in the market or business environment?
- How do your personal values align with GM's company values?
ASSUMPTION: Candidates who thrive in fast-paced, collaborative environments and are open to change will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with hands-on execution
- Adapting to a hybrid work environment and managing remote team members
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on the Mexican market and the opportunity to shape GM's brand strategy in the region
- Compared to global brand strategy roles, this position offers a more focused and regional scope
- Career progression in this role could lead to global brand strategy or marketing leadership positions within GM
ASSUMPTION: This role offers a unique opportunity to make a significant impact on GM's brand strategy in the Mexican market.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new vehicle model in Mexico
- Conducting market research to identify consumer insights and inform brand positioning
- Managing an agency team to create and produce a series of brand advertisements for various media channels
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into GM's overall brand strategy and marketing organization?
- What are the biggest challenges facing the GM brand in the Mexican market, and how can this role address them?
- How does GM support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the GM brand, and how can this role contribute to its achievement?
- How does GM foster a culture of innovation and adaptability within its marketing organization?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, leadership, and data-driven decision-making skills
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Research GM's vision and values, and be ready to discuss how your personal values align with the company's
- Follow up with the GM HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
