Mgr, Caremark Marketing Strategy

📌 Core Information

🔹 Job Title: Manager, Caremark Marketing Strategy

🔹 Company: CVS Health

🔹 Location: Work At Home - Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for CVS Caremark portfolio
• Creating integrated campaigns across B2B, B2C, and B2B2C audiences
• Collaborating cross-functionally with various teams and external partners
• Analyzing marketing performance metrics to optimize strategies and tactics
• Staying updated on industry trends and incorporating new approaches into marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Support execution of strategies and integrated campaigns based on market research, insights, and best practices

✅ Contribute to business objectives by analyzing marketing performance metrics and insights

✅ Collaborate cross-functionally on campaign development and delivery

✅ Support annual client event and other industry events in collaboration with content and corporate communication teams

✅ Stay updated on industry trends and emerging marketing technologies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required

Experience: 3-5 years in a marketing-related field and a total of 5 years of relevant work experience

Required Skills:

• Experience supporting B2B, B2C, and B2B2C campaign strategies, integrated marketing plans, and communication development
• Strategic and analytic thinking with problem-solving skills
• Excellent written and verbal communication skills
• Excellent relationship-building skills with the ability to influence and impact and build consensus across all levels of the organization
• Strong organizational skills with the ability to balance multiple projects
• Analytically comfortable interpreting data and communicating insights

Preferred Skills:

• Healthcare experience or experience with other regulated industries
• B2B marketing experience including understanding of customer/audience personas, buying journeys, sales and marketing support, and account-based marketing
• Experience collaborating with and building relationships with Sales, Account Management, and Product stakeholders
• Experience navigating and succeeding in a highly matrixed organization
• Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience

ASSUMPTION: Strong preference for candidates with healthcare or regulated industry experience and B2B marketing background.

💰 Compensation & Benefits

Salary Range: $54,300.00 - $159,120.00 per year (Based on experience level and location)

Benefits:

• Affordable medical plan options
• 401(k) plan (including matching company contributions)
• Employee stock purchase plan
• Wellness screenings
• Tobacco cessation programs
• Weight management programs
• Confidential counseling
• Financial coaching
• Paid time off
• Flexible work schedules
• Family leave
• Dependent care resources
• Colleague assistance programs
• Tuition assistance
• Retiree medical access

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual offer may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: CVS Health operates in the Health Care industry, focusing on retail, pharmacy benefits management, health insurance, and health care services.

Company Size: CVS Health has 10,001+ employees, making it a large enterprise with a significant presence in the market.

Founded: CVS Health was founded in 1963 and has since grown to become one of the leading health solutions companies in the United States.

Company Description:

• CVS Health is the leading health solutions company, delivering care like no one else can.
• They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
• CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.

Company Specialties:

• Retail
• Pharmacy Benefits Management
• Health Insurance
• Health Care
• Pharmacy
• Care Management
• and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health is a well-established company with a strong reputation in the health care industry. They offer a comprehensive range of health care services and have a significant presence in the market.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: The Manager, Caremark Marketing Strategy, will report directly to the Director, Caremark Marketing Strategy.

Work Arrangement: This role is hybrid, requiring both remote work and on-site presence at the company's offices.

Growth Opportunities:

• Progression to a senior-level marketing role within CVS Health or the broader health care industry
• Expanding skills and expertise in marketing strategy, campaign development, and cross-functional collaboration
• Potential to lead and mentor junior marketing team members

ASSUMPTION: This role offers opportunities for professional growth and development within CVS Health and the broader health care industry.

🌍 Location & Work Environment

Office Type: CVS Health has multiple office locations across the United States, with this role being based at the Work At Home - Pennsylvania office.

Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US (Headquarters), and other regional offices

Geographic Context:

• The Pennsylvania office is located in the eastern United States, with a time zone of Eastern Standard Time (EST) or Eastern Daylight Time (EDT) during daylight saving time.
• The region has a humid continental climate with warm summers and cold winters.
• The office is located in a suburban area with easy access to major highways and public transportation.

Work Schedule: Full-time, with a hybrid work arrangement requiring both remote work and on-site presence at the company's offices.

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the company's on-site culture and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the CVS Health careers website
• Phone or video screening with the HR department
• Behavioral and situational interview with the hiring manager
• Final interview with the director or other senior-level stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of B2B, B2C, and B2B2C marketing strategies
• Cultural fit and alignment with CVS Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research CVS Health's marketing strategies and be ready to discuss how you can contribute to their ongoing success
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Marketing Strategy, B2B Marketing, B2C Marketing, Campaign Development, Marketing Performance, Industry Trends, Cross-Functional Collaboration, Marketing Analytics, Health Care Marketing, Pharmaceutical Marketing, PBM Marketing

ASSUMPTION: CVS Health uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Performance
• Integrity

Work Style:

• Results-driven and goal-oriented
• Strong communicator and active listener
• Adaptable and responsive to change
• Team player with a willingness to support and mentor colleagues
• Strategic thinker with a focus on continuous improvement

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for improving the customer experience?
• Am I an effective communicator and collaborator, able to work well with diverse teams?
• Do I have a proven track record of developing and executing successful marketing strategies?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do I align with CVS Health's mission and values, and am I excited about the opportunity to contribute to their ongoing success?

ASSUMPTION: CVS Health values candidates who demonstrate a strong cultural fit, with a focus on customer-centricity, collaboration, and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Navigating a highly matrixed organization with multiple stakeholders and cross-functional teams
• Keeping up with industry trends and emerging marketing technologies
• Balancing the needs of B2B, B2C, and B2B2C audiences in marketing strategies and campaigns
• Working remotely and maintaining a strong connection to the company's on-site culture and resources

ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on B2B and B2B2C marketing strategies and cross-functional collaboration
• Industry-specific context: Health care and pharmaceutical industries have unique marketing challenges and regulations, requiring specialized knowledge and experience
• Career path comparison: This role can lead to senior-level marketing positions within CVS Health or the broader health care industry, with potential opportunities in marketing leadership, strategy, or consulting

ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful application and onboarding.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to improve medication adherence for a specific patient population
• Collaborating with cross-functional teams to create a comprehensive marketing strategy for a new pharmaceutical product launch
• Analyzing marketing performance data to optimize campaign tactics and improve return on investment (ROI)

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does CVS Health support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CVS Health foster a culture of innovation and continuous improvement within its marketing teams?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on B2B, B2C, and B2B2C marketing strategies
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your strategic thinking and problem-solving skills
• Research CVS Health's marketing strategies and be ready to discuss how you can contribute to their ongoing success
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture, and follow up with the hiring manager within 24 hours after the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.