Mgr - Marketing Communications

📌 Core Information

🔹 Job Title: Mgr - Marketing Communications

🔹 Company: Matthews International

🔹 Location: Apopka, Florida, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing communication projects across various channels
• Acting as an account executive for internal business clients
• Analyzing marketing metrics and providing regular reports
• Ensuring consistent corporate identity across all programs and materials
• Managing projects on-time, within budget, and providing regular status updates
• Planning, directing, and coordinating activities of employees to ensure goals are accomplished

ASSUMPTION: This role requires a strong project management background and excellent communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Manage the development and execution of marketing communication projects, including marketing literature, press releases, web site content, social media content, newsletters, trade show materials, and internal announcements.

✅ Act as an account executive for internal business clients, responding to, prioritizing, and managing day-to-day requests.

✅ Analyze marketing metrics, including program ROI and web analytics, and provide regular reports.

✅ Ensure corporate identity is consistently and effectively communicated across all programs and materials.

✅ Manage all projects on-time and within budget, and provide regular status reports and progress updates.

✅ Manage and maintain the marketing budget for the assigned line of business.

✅ Create presentations for senior management and other internal audiences as requested.

✅ Analyze the effectiveness of all marketing tools and recommend ways to enhance their effectiveness.

✅ Contribute to the department's development by bringing new ideas and marketing best practices to the team for discussion.

✅ Plan, direct, and coordinate activities of employee(s) to ensure goals or objectives are accomplished. Mentor, coach, train, and develop team members.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field; or an equivalent combination of education and experience.

Experience: 6+ years of previous marketing experience required, with 3+ years in a leadership role (direct or indirect) preferred.

Required Skills:

• Advanced degree (MBA, Master's) preferred
• Strong project management skills (from conception to completion)
• Occasional travel locally, nationally, and/or internationally may be required
• High degree of proficiency in MS Office Suite, particularly PowerPoint, Outlook, and Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, and planning skills
• Strong verbal and written communication skills (including analysis, interpretation, and reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and management
• Self-motivated with critical attention to detail, deadlines, and reporting

Preferred Skills:

• Experience in the funeral services or related industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the funeral services or related industry may be beneficial for understanding the unique aspects of marketing within this sector.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 6+ years of experience in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as performance, location, and company-specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on funeral services and memorialization products

Company Size: 1,001-5,000 employees, which means applicants can expect a structured work environment with established processes and a larger team to collaborate with

Founded: Matthews International was founded in 1852, with the Matthews Memorialization division established later

Company Description:

• Matthews International is a global leader in the design and manufacture of technologically advanced crematoria equipment, cremation-related products, and services
• The Matthews Memorialization division focuses on funeral services, cemetery products, architectural signage, and statuary
• The company is committed to innovation and finding new solutions for a varied customer base

Company Specialties:

• Crematoria equipment
• Cremation-related products and services
• Waste incinerator systems
• Environmental solutions
• Service, parts, supplies, crematory management, and memorial products

Company Website: https://matthewsenvironmentalsolutions.com/us/

ASSUMPTION: Matthews International is a well-established company with a strong focus on innovation and customer service within the funeral services industry.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and development

Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for marketing team members

Work Arrangement: On-site, with occasional travel required for meetings, events, or client visits

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company
• Expanding skills and expertise in marketing communications and project management
• Potential to work on international projects or with global teams

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience working on international projects or with global teams.

🌍 Location & Work Environment

Office Type: Corporate office environment with a structured work setting

Office Location(s): Apopka, Florida, United States

Geographic Context:

• Apopka is a suburban city located near Orlando, Florida
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• Apopka has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project deadlines

ASSUMPTION: The Apopka office location offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions, providing employees with a variety of options for work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing communications skills and experience
• Project management abilities
• Analytical and problem-solving skills
• Interpersonal and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing communications experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral interview questions focusing on project management, problem-solving, and communication skills
• Research the company and industry to showcase your knowledge and enthusiasm during the interview

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