📌 Core Information
🔹 Job Title: Middle Creative Marketing Manager (Universe Group)
🔹 Company: Genesis
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative marketing strategies to drive user acquisition and retention
- Collaborating with cross-functional teams to create and execute marketing campaigns
- Analyzing campaign performance and optimizing marketing spend
- Managing a team of marketing professionals and mentoring junior team members
ASSUMPTION: This role requires a proactive, ambitious, and experienced marketing professional with a strong background in performance marketing and a deep understanding of user acquisition strategies.
📋 Key Responsibilities
✅ Developing and implementing creative marketing strategies to drive user acquisition and retention
✅ Collaborating with cross-functional teams to create and execute marketing campaigns
✅ Analyzing campaign performance and optimizing marketing spend
✅ Managing a team of marketing professionals and mentoring junior team members
✅ Conducting market research and analyzing market trends to identify new opportunities
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in performance marketing, with a focus on user acquisition and retention
Required Skills:
- Proven track record of driving user acquisition and retention through creative marketing campaigns
- Strong analytical skills and experience with marketing analytics tools
- Excellent communication and presentation skills
- Proven ability to manage and mentor a team of marketing professionals
- Fluency in English (Upper Intermediate or above)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Ukrainian market and consumer behavior
- Familiarity with the gaming industry
ASSUMPTION: Candidates with experience in the gaming industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not specified. However, based on industry standards for a Middle Creative Marketing Manager in Kyiv, Ukraine, with 2-5 years of experience, the estimated salary range is ₴100,000 - ₴150,000 per month (approximately $2,500 - $3,750 USD).
Benefits:
- Office-based work environment with all-inclusive office in Kyiv
- Development and training opportunities
- Career growth opportunities
- Relocation package for candidates outside of Kyiv
- Competitive social package, including 20 days of paid vacation, health insurance, and support during the war
- Well-being program, including mental health support and yoga/meditation classes
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically focused on developing and publishing personalized worlds for users worldwide
Company Size: Medium-sized company with 51-200 employees
Founded: 2020
Company Description:
- HOLYWATER is a tech company that creates personalized worlds for 30+ million users worldwide
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series by combining creators’ imagination with AI’s efficiency
- HOLYWATER is headquartered in Kyiv, Ukraine, with a strong focus on the Ukrainian market and consumer behavior
Company Specialties:
- Personalized content creation
- AI-driven content development
- User acquisition and retention strategies
Company Website: holywater.tech
ASSUMPTION: HOLYWATER is a dynamic and innovative company with a strong focus on user acquisition and retention through creative marketing strategies.
📊 Role Analysis
Career Level: Middle-level marketing professional with 2-5 years of experience
Reporting Structure: This role reports directly to the Creative Marketing Lead, who is responsible for overseeing the creative marketing team and mentoring junior team members
Work Arrangement: On-site work environment with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
Growth Opportunities:
- Horizontal growth opportunities, such as expanding into new marketing channels or product lines
- Vertical growth opportunities, such as moving into a management or leadership role within the marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing team.
🌍 Location & Work Environment
Office Type: All-inclusive office in Kyiv, Ukraine
Office Location(s): Kyrylivska Street, Podilskyi district, Kyiv, UA
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant cultural scene, historic architecture, and thriving tech industry
- Kyiv is a major hub for technology and innovation in Eastern Europe, with a strong focus on AI and machine learning
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The all-inclusive office in Kyiv offers a comfortable and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Creative Marketing Lead and other members of the marketing team
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company's mission
- Prepare a portfolio or case study demonstrating your creative marketing skills and accomplishments
- Follow up with the HR team one week after your interview to express your continued interest in the role
ATS Keywords: Performance marketing, user acquisition, user retention, marketing strategy, campaign development, analytics, team management, leadership, creative marketing, marketing professional
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the HOLYWATER team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: This role requires proficiency in marketing automation and analytics tools, as well as familiarity with project management and design tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- User-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on data-driven decision-making and continuous optimization
- Collaborative and cross-functional teamwork
- Flexible and adaptable to changing priorities and market conditions
Self-Assessment Questions:
- Do you have a proven track record of driving user acquisition and retention through creative marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you have strong analytical skills and experience with marketing analytics tools?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong track record of driving user acquisition and retention through creative marketing campaigns are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing a team of marketing professionals and mentoring junior team members may require strong leadership and communication skills
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel to attend industry events or meet with clients
- The company is headquartered in Kyiv, Ukraine, which may present challenges for candidates who are not familiar with the local market or cultural context
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have strong leadership and communication skills are likely to be successful in this role, despite the potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, but with a stronger focus on user acquisition and retention through creative marketing strategies
- Unlike other marketing roles, this position requires a deep understanding of AI-driven content development and personalized user experiences
- Career progression in this role may lead to a leadership or management position within the marketing team, or a broader role within the company
ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing team, as well as the broader organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new personalized book or audiobook product
- Conducting market research and analyzing market trends to identify new opportunities for user acquisition and retention
- Creating and implementing a marketing strategy to drive user engagement and retention for an existing product
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Middle Creative Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities, as well as assess the cultural fit and growth opportunities for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Careers page on the HOLYWATER website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a portfolio or case study demonstrating your creative marketing skills and accomplishments
- Follow up with the HR team one week after your interview to express your continued interest in the role
- If selected for the final round, be prepared to present your marketing strategy and campaign ideas to the marketing team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
