Mitarbeiter/in (m/w/d) CRM und E-Mail-Marketing

📌 Core Information

🔹 Job Title: Mitarbeiter/in (m/w/d) CRM und E-Mail-Marketing

🔹 Company: FC Augsburg 1907 GmbH & Co. KGaA

🔹 Location: Augsburg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Spectator Sports

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conception, creation, and dispatch of targeted email campaigns using Salesforce Marketing Cloud
• Development and implementation of automated, multi-stage communication measures
• Data-driven audience segmentation and fan-centric communication strategies
• Performance analysis, testing, and optimization of campaigns to increase engagement

ASSUMPTION: This role requires a strong understanding of CRM and email marketing, as well as proficiency in Salesforce Marketing Cloud. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Conception, creation, and dispatch of zielgruppenbasierten E-Mail-Kampagnen (Newsletter, Triggermails, automatisierte Journeys usw.) with the Salesforce Marketing Cloud

✅ Development and implementation of automated, multi-stage communication measures – from the welcome sequence to re-activation

✅ Data-based audience segmentation and fan-centric communication strategies using the CRM infrastructure

✅ Performance analysis, testing, and continuous optimization of campaigns to increase opening rates, click-through rates, and conversions

✅ Administrative management of Salesforce Marketing Cloud templates, journey configuration, user maintenance, and technical implementation

✅ Reporting of all email marketing activities based on relevant KPIs

✅ Close collaboration with brand and campaign management, as well as specialist departments for cross-channel sales campaigns around ticketing, merchandising, membership, football school, and digital products

✅ Creation of landing pages and prize draws for lead generation

✅ Editorial contributions to the content creation of mailings (headline, copy text, images)

✅ Ensuring GDPR compliance in handling personal data

✅ Matchday support (e.g., WLAN communication, spontaneous mailing actions)

ASSUMPTION: This role requires strong communication, project management, and analytical skills. The ideal candidate will be comfortable working independently and collaborating with various departments to achieve common goals.

🎯 Required Qualifications

Education: Completed degree or comparable training in marketing, communication, economics, or media

Experience: Professional experience in email or CRM marketing, ideally in a digitally focused environment and with a focus on sales-oriented fan or product marketing

Required Skills:

• Proficient in Salesforce Marketing Cloud, including practical experience in administration
• Fluent in German (C1 level or equivalent)
• Strong data analysis and testing skills
• Creativity in content creation and a good sense of design and tone
• Structured, independent working style and team skills
• Project management skills to coordinate, monitor, and successfully implement campaigns across departments
• Intercultural competence and openness to address diverse target groups and fans
• Creativity, hands-on mentality, and flexibility, combined with a strong understanding of fan-centric marketing approaches for a love brand
• Affinity for new technologies and innovations in the marketing landscape

Preferred Skills:

• Experience in the sports industry
• Fluency in English (C1 level or equivalent)

ASSUMPTION: The ideal candidate will have a strong background in CRM and email marketing, with a proven track record of successful campaign management. They will be comfortable working with data and using it to inform their strategies.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (gross, based on experience and qualifications)

Benefits:

• Responsibility & Design Freedom
• Dynamic & Open Corporate Culture
• Personal Development
• Modern & Healthy Work Environment
• Sporty Benefits
• Experience FCA Up Close
• Team Spirit & Passion
• Individual Working Models
• Discounts & Offers
• Social Engagement & Sustainability

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The sports industry is highly competitive and fast-paced, with a strong focus on fan engagement and revenue generation. The FC Augsburg is a mid-sized club with a passionate fan base and a commitment to social responsibility.

Company Size: The FC Augsburg has 51-200 employees, which means the company is large enough to offer diverse opportunities for growth and development, but small enough for employees to have a significant impact on the organization's success.

Founded: The FC Augsburg was founded in 1907 and has a rich history and strong traditions in the city of Augsburg.

Company Description:

• The FC Augsburg is a professional football club based in Augsburg, Germany, that competes in the Bundesliga, the top tier of the German football league system.
• The club is committed to promoting social responsibility, diversity, and inclusion, both within the organization and in the wider community.
• The FC Augsburg offers a dynamic and open corporate culture, with a strong focus on personal development and growth.

Company Specialties:

• Professional football
• Fan engagement and marketing
• Social responsibility and community outreach
• Youth development and football school

Company Website: www.fcaugsburg.de

ASSUMPTION: The FC Augsburg is a well-established and respected organization in the sports industry, with a strong commitment to its fans, employees, and the wider community.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in CRM and email marketing. It offers opportunities for growth and development within the organization.

Reporting Structure: The role reports directly to the Head of Marketing and works closely with various departments, including brand and campaign management, ticketing, merchandising, membership, football school, and digital products.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact arrangement may vary depending on the candidate's needs and preferences.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities to include additional channels or campaigns
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant opportunities for growth and development within the organization, particularly for candidates with strong skills and a strong work ethic.

🌍 Location & Work Environment

Office Type: The FC Augsburg's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): The FC Augsburg's headquarters is located in Augsburg, Germany.

Geographic Context:

• Augsburg is a city in the state of Bavaria, Germany, with a population of approximately 300,000 people.
• The city is known for its rich history, cultural attractions, and vibrant sports scene.
• The FC Augsburg is one of the city's most popular and successful sports teams.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work from home.

ASSUMPTION: The FC Augsburg offers a modern, professional work environment with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Head of Marketing or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and proficiency in Salesforce Marketing Cloud
• Data analysis and testing skills
• Creativity and content creation skills
• Project management skills
• Communication and collaboration skills
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include specific examples of your achievements in CRM and email marketing
• Demonstrate your understanding of the FC Augsburg's brand and values
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Salesforce Marketing Cloud, CRM, email marketing, data analysis, testing, content creation, project management, fan engagement, fan-centric marketing, love brand

ASSUMPTION: The FC Augsburg's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• CRM system (e.g., Salesforce, Microsoft Dynamics, or similar)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, or similar)

ASSUMPTION: The FC Augsburg uses a range of tools and technologies to support its marketing efforts and ensure the success of its campaigns.

👔 Cultural Fit Considerations

Company Values:

• Responsibility & Design Freedom
• Dynamic & Open Corporate Culture
• Personal Development
• Modern & Healthy Work Environment
• Sporty Benefits
• Experience FCA Up Close
• Team Spirit & Passion
• Individual Working Models
• Discounts & Offers
• Social Engagement & Sustainability

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Data-driven and analytical
• Creative and innovative
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you have a strong understanding of CRM and email marketing, and proficiency in Salesforce Marketing Cloud?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with various departments to achieve common goals?
• Do you have strong data analysis and testing skills, and a creative approach to content creation?
• Are you passionate about football and the FC Augsburg, and committed to promoting the club's values and goals?

ASSUMPTION: The FC Augsburg values candidates who are passionate about football, committed to the club's values and goals, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• The role may require working on weekends or evenings, particularly around matchdays
• The FC Augsburg is a mid-sized club with a passionate fan base, which can create high expectations and pressure to perform
• The role may involve working with sensitive personal data, which requires a strong commitment to data protection and privacy
• The FC Augsburg is a well-established and respected organization in the sports industry, which can create high standards and expectations for performance

ASSUMPTION: The FC Augsburg offers a challenging and rewarding work environment, with opportunities for growth and development, but also high expectations and pressure to perform.

📈 Similar Roles Comparison

• This role is similar to other CRM and email marketing roles in the sports industry, but with a focus on fan engagement and a love brand approach
• The FC Augsburg is a mid-sized club with a passionate fan base, which offers opportunities for growth and development, but also high expectations and pressure to perform
• This role is suitable for candidates with 2-5 years of experience in CRM and email marketing, with opportunities for progression to senior or management roles

ASSUMPTION: This role offers unique opportunities and challenges, with a strong focus on fan engagement and a love brand approach in the sports industry.

📝 Sample Projects

• Development and implementation of a targeted email campaign to re-activate lapsed season ticket holders
• Creation of a landing page and prize draw to generate leads for the FC Augsburg's membership program
• Analysis of email campaign performance data to optimize opening rates, click-through rates, and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges associated with this role, and the opportunities for growth and development within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the FC Augsburg approach fan engagement and fan-centric marketing strategies?
• What opportunities are there for growth and development within the marketing department and the organization as a whole?
• How does the FC Augsburg support work-life balance and employee well-being?
• What are the key priorities and goals for this role in the first 90 days?

ASSUMPTION: These key questions will help you assess the role, the team, and the company, and ensure that you are a good fit for the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FC Augsburg's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for the interview by researching the FC Augsburg's brand, values, and culture, and preparing questions to ask the interviewer
• If selected, be prepared to provide examples of your achievements in CRM and email marketing, and demonstrate your understanding of the FC Augsburg's fan-centric marketing approach
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.