Mobile Growth Capability Manager

📌 Core Information

🔹 Job Title: Mobile Growth Capability Manager

🔹 Company: Gen

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in the office per week)

🚀 Job Overview

Key aspects of this role include:

• Independently owning and executing growth initiatives to shape in-app experiences and drive conversion and retention
• Collaborating with cross-functional teams to enhance user journeys and optimize monetization strategies
• Operating at the intersection of product, growth, and monetization to maximize long-term customer value
• Promoting a test-and-learn culture to drive experimentation and innovation

ASSUMPTION: This role requires a high degree of ownership, adaptability, and the ability to thrive in a fast-paced, ambiguous environment. Candidates should have a strong background in growth marketing strategies and product-led growth initiatives.

📋 Key Responsibilities

✅ Project-manage structured, strategic, and execution-driven initiatives, translating complex ideas into actionable roadmaps, aligning cross-functional partners, managing timelines, and delivering measurable business outcomes

✅ Independently lead high-impact, cross-functional initiatives across multiple growth and monetization touchpoints in Mobile apps

✅ Analyze user funnels and optimize journeys to maximize user conversion and monetization

✅ Champion a test-and-learn culture, driving experimentation, promoting data-first thinking, and leading innovation to accelerate growth

✅ Proactively identify opportunities and solve business/data/technical challenges, considering AI and AI tools for all Mobile processes to drive efficiency and effectiveness

✅ Collaborate with cross-functional teams (Product, Engineering, Data, Creative) to align roadmaps and deliver user and revenue impact across first purchase, upsell, retention, and reactivation experiences

✅ Own program P&L, taking full accountability for profitability, ensuring a disciplined balance between user growth, cost efficiency, and ROI

ASSUMPTION: This role requires strong strategic thinking, flawless execution, and a proactive mindset to drive forward initiatives that directly contribute to long-term growth objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Over 7 years of experience in growth marketing strategies and product-led growth initiatives

Required Skills:

• Expertise in developing and executing growth marketing strategies and product-led growth initiatives
• Skilled in optimizing user journeys, conversion funnels, and lifecycle touchpoints using data-driven insights
• Entrepreneurial problem-solving skills with a high degree of ownership and adaptability
• Deep understanding of user psychology, behavior, and decision-making patterns
• Advanced analytical skills, applying segmentation, cohort analysis, LTV modeling, and retention forecasting to uncover insights and guide strategic decisions
• SQL proficiency, comfortable using SQL to independently explore datasets, validate hypotheses, and monitor performance metrics

Preferred Skills:

• Experience with AI and AI tools for Mobile processes
• Familiarity with the cybersecurity industry

ASSUMPTION: Candidates should have a consistent track record of driving measurable revenue and user acquisition outcomes, with a strong focus on user journey optimization and data-driven insights.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Manager role in the Computer and Network Security sector in Prague, Czech Republic is approximately CZK 150,000 - 250,000 per month (€5,800 - €9,500 per month).

Benefits:

• Unlimited PTO, flexible working hours, and home office
• Cafeteria points for meal plan, pension insurance, travel, free time activities, multisport card, and more
• Tuition reimbursement for job-related courses
• Learning & Development plan
• Sustainable home improvement bonus
• Opportunity to learn and work with the best in the Digital Security industry
• Mac/Windows laptop and more

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be influenced by local labor laws and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, MoneyLion, and more. The company offers award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries.

Company Size: Gen has 1,001-5,000 employees globally, with a significant presence in the Czech Republic.

Founded: Gen was founded in 2016, with its headquarters in Tempe, Arizona, USA.

Company Description:

• Gen is committed to empowering people to live their digital lives confidently today and for generations to come
• The company offers flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment
• Gen is an equal-opportunity employer, committed to diversity and inclusivity, and bases employment decisions on merit, experience, and business needs

Company Specialties:

• Cybersecurity
• Online privacy
• Identity protection
• Financial wellness

Company Website: GenDigital.com

ASSUMPTION: Gen is a well-established company in the cybersecurity industry, offering a range of products and services to consumers worldwide. The company values diversity, inclusion, and empowerment, providing a supportive work environment for its employees.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Mobile Growth and collaborates with cross-functional teams, including Product, Engineering, Data, and Creative.

Work Arrangement: Hybrid, with 3 days in the office per week at the Prague office, which has undergone major renovation to create a collaborative space with daily on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking.

Growth Opportunities:

• Potential to grow within the Mobile Growth team or explore other opportunities within Gen's global organization
• Chance to work with and learn from industry experts in cybersecurity, online privacy, and identity protection
• Opportunity to contribute to the digital freedom and empowerment of millions of users worldwide

ASSUMPTION: This role offers significant growth potential, both within the Mobile Growth team and across Gen's global organization. Candidates can expect to work with experienced professionals and contribute to the company's mission of empowering digital freedom.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Prague, Czech Republic (1737/1A Pikrtova, Prague 4, Czech Republic 140 00)

Geographic Context:

• The Czech Republic is a landlocked country in Central Europe, with a strong focus on technology and innovation
• Prague, the capital and largest city of the Czech Republic, is known for its rich history, vibrant culture, and high quality of life
• The cost of living in Prague is generally lower than in other major European cities, with affordable housing, dining, and entertainment options

Work Schedule: Full-time, with flexible working hours and the option to work from home for 2 days per week

ASSUMPTION: The Prague office offers a modern, collaborative work environment with on-site amenities, providing employees with a comfortable and productive workspace. The city of Prague offers a high quality of life, with a rich cultural scene and affordable cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Growth strategy and execution
• Lifecycle and conversion optimization
• Entrepreneurial problem-solving
• User-centric product thinking
• Strategic communication and storytelling

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of user psychology, behavior, and decision-making patterns in your application materials
• Showcase your ability to work collaboratively with cross-functional teams and drive measurable business outcomes

ATS Keywords: Mobile Growth, Capability Manager, Growth Strategy, Lifecycle Optimization, Conversion, Retention, Monetization, Product, AI, SQL, Cybersecurity

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on growth strategy, lifecycle optimization, and user-centric product thinking. Candidates should tailor their application materials to highlight their relevant experience and skills and demonstrate their ability to drive measurable business outcomes.

🛠️ Tools & Technologies

• SQL
• AI and AI tools for Mobile processes
• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: This role requires proficiency in SQL and familiarity with AI and AI tools for Mobile processes. Candidates should also be comfortable using project management, data analysis, and collaboration tools to work effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Integrity
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and entrepreneurial

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments, and prioritize high-impact actions over rigid processes?
• Are you comfortable using data to drive strategic decisions and promote a test-and-learn culture?
• Do you have a strong understanding of user psychology, behavior, and decision-making patterns, and can you leverage these insights to design and iterate on high-performing digital experiences?

ASSUMPTION: Gen values empowerment, innovation, collaboration, integrity, and diversity & inclusion. Candidates should assess their fit with the company's values and work style, and be prepared to demonstrate their ability to thrive in a fast-paced, data-driven, and collaborative environment.

⚠️ Potential Challenges

• Managing multiple growth and monetization touchpoints in Mobile apps, requiring strong organizational skills and attention to detail
• Balancing user growth, cost efficiency, and ROI, necessitating a disciplined approach to program P&L management
• Working with cross-functional teams, demanding effective communication and collaboration skills
• Operating in a fast-paced, ambiguous environment, requiring adaptability and resilience

ASSUMPTION: This role presents unique challenges, including managing multiple touchpoints, balancing user growth and cost efficiency, working with cross-functional teams, and operating in a fast-paced environment. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic work environment.

📈 Similar Roles Comparison

• This role focuses more on mobile growth and monetization strategies than other related positions, which may prioritize user acquisition, engagement, or retention
• In the cybersecurity industry, this role emphasizes data-driven decision-making and a test-and-learn culture, which may differ from other sectors
• Career progression in this role may involve moving into a director or VP-level position, with potential opportunities to lead a team or manage a larger portfolio of products

ASSUMPTION: This role differs from related positions in its focus on mobile growth and monetization strategies, with a strong emphasis on data-driven decision-making and a test-and-learn culture. Career progression may involve moving into a director or VP-level position, with opportunities to lead a team or manage a larger portfolio of products.

📝 Sample Projects

• Optimizing user onboarding and first purchase flows to maximize conversion and minimize churn
• Implementing AI-driven chatbots or personalized in-app messaging to enhance user engagement and retention
• Conducting A/B tests to compare the performance of different pricing and packaging strategies, and iterating on successful variations

ASSUMPTION: These sample projects illustrate the types of initiatives a Mobile Growth Capability Manager might work on, focusing on user journey optimization, AI integration, and data-driven experimentation to drive growth and monetization.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the user journey for first-time users, and what initiatives are in place to optimize conversion and retention?
• How does the team collaborate with Product and Engineering to align roadmaps and deliver user and revenue impact across first purchase, upsell, retention, and reactivation experiences?
• What is the company's approach to AI and AI tools for Mobile processes, and how can this role contribute to driving efficiency and effectiveness?
• What opportunities exist for growth and professional development within the Mobile Growth team and across Gen's global organization?
• How does the company support work-life balance, and what resources are available to employees to maintain a healthy work environment?

ASSUMPTION: These key questions help candidates assess the current state of the user journey, team collaboration, AI integration, growth opportunities, and work-life balance, providing valuable insights into the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of user psychology, behavior, and decision-making patterns
• Prepare for the technical assessment or case study by brushing up on your SQL skills and familiarizing yourself with AI and AI tools for Mobile processes
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.