📌 Core Information
🔹 Job Title: Multi-Channel Marketing Associate
🔹 Company: Unisys
🔹 Location: Blue Bell, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing efforts across content syndication, ABM, and direct mail campaigns
- Assisting in campaign planning, execution, analysis, and vendor management
- Collaborating with cross-functional teams to ensure alignment of marketing efforts
- Contributing to budget management and performance tracking
- Preparing presentations and reports on campaign performance for stakeholders
ASSUMPTION: This role requires a detail-oriented individual with strong organizational skills and the ability to manage multiple projects simultaneously. Familiarity with marketing automation platforms and CRM systems is a plus.
📋 Key Responsibilities
✅ Supporting content syndication efforts by helping to identify relevant platforms, manage vendors, own implementation, and monitor performance
✅ Contributing to ABM campaigns by assisting with account briefs, targeting strategies, and creative creation processes
✅ Assisting in the development and execution of direct mail campaigns, including list management, creative coordination, and tracking
✅ Coordinating with internal stakeholders, cross-functional teams, and external vendors to build, launch, and optimize campaigns across platforms
✅ Helping maintain and update campaign tracking spreadsheets and reports
✅ Assisting in the creation and optimization of landing pages for various marketing campaigns
✅ Supporting the team in budget management and campaign performance tracking
✅ Collaborating with cross-functional teams, including content, creative, and sales, to ensure alignment of marketing efforts
✅ Helping prepare presentations and reports on campaign performance for stakeholders
✅ Assisting in the research of industry trends and best practices in paid media, direct mail, content syndication, and ABM
✅ Supporting the team in vendor management and communication
✅ Participating in team meetings and contributing ideas for campaign improvements and new initiatives
ASSUMPTION: This role requires strong analytical skills with the ability to interpret data and draw insights. Excellent organizational skills and attention to detail are also crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 0-2 years of experience in marketing, preferably with exposure to paid media, direct mail, or digital marketing
Required Skills:
- Strong analytical skills with the ability to interpret data and draw insights
- Excellent organizational skills and attention to detail
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Strong written and verbal communication skills
- Ability to work effectively in a team environment and manage multiple projects simultaneously
- Eagerness to learn and grow in the field of paid media and multi-channel marketing
- Basic knowledge of digital advertising platforms (e.g., Google Ads, LinkedIn Ads) is beneficial
- Creativity and problem-solving skills to contribute to campaign ideation and optimization
Preferred Skills:
- Familiarity with marketing automation platforms and CRM systems (e.g., Marketo, HubSpot, Salesforce)
ASSUMPTION: While a basic understanding of marketing principles and practices is required, a familiarity with marketing automation platforms and CRM systems would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for entry-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts and perks
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees (Large enterprise)
Founded: 1951 (as Univac; merged with Burroughs in 1986 to form Unisys)
Company Description:
- Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations
- Our solutions – cloud, AI, digital workplace, logistics, and enterprise computing – help our clients challenge the status quo and unlock their full potential
- With a history dating back to 1951, Unisys has a proven track record of delivering innovative technology solutions and services
Company Specialties:
- Applications
- Business Processes
- Cloud Data and Analytics
- Cloud Management
- Communication and Collaboration
- Consulting
- Cybersecurity
- Digital Workplace
- Employee Experience
- Hybrid Infrastructure
- Industries
- and Modern Device Management
Company Website: www.unisys.com
ASSUMPTION: As a large enterprise, Unisys offers extensive resources and opportunities for professional growth and development. The company's focus on innovation and technology solutions makes it an attractive place for individuals looking to build a career in the IT industry.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- This role offers an excellent opportunity to gain hands-on experience in developing multi-channel marketing strategies and contribute to the success of marketing initiatives
- With a large enterprise like Unisys, there are ample opportunities for career growth and advancement within the marketing department or other areas of the organization
- The company's focus on innovation and technology solutions provides a dynamic and challenging work environment for employees
ASSUMPTION: This role is ideal for an entry-level marketing professional looking to gain experience in multi-channel marketing and contribute to the success of marketing campaigns. The large enterprise environment offers numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations worldwide
Office Location(s): Blue Bell, Pennsylvania, United States (headquarters); additional locations in the United States and internationally
Geographic Context:
- Blue Bell, Pennsylvania, is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area is known for its strong sense of community and family-friendly neighborhoods
- Philadelphia, the fifth-most populous city in the United States, is nearby, offering access to cultural attractions, sports events, and entertainment
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Blue Bell, Pennsylvania, location offers a suburban work environment with easy access to Philadelphia and its amenities. The flexible work arrangement provides a balance between on-site collaboration and remote work options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with the marketing team
- Final interview with the marketing director or another senior leader
- Background check and reference check
Key Assessment Areas:
- Marketing knowledge and skills
- Analytical and problem-solving abilities
- Organizational skills and attention to detail
- Communication and teamwork skills
- Cultural fit and alignment with Unisys' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of multi-channel marketing and its importance in today's business environment
- Demonstrate your ability to manage multiple projects and meet deadlines
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Unisys and the marketing department to show your enthusiasm for the opportunity
ATS Keywords: Marketing, Multi-Channel, Content Syndication, ABM, Direct Mail, Campaign Management, Data Analysis, Microsoft Office, Communication, Teamwork, Creativity, Problem Solving, Digital Advertising, Marketing Automation, CRM Systems, Attention to Detail, Organizational Skills
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process. Tailoring application materials and preparing for behavioral interview questions will help applicants stand out and increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation platforms and CRM systems is preferred for this role. Candidates should be comfortable using a variety of tools and technologies to manage marketing campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One Unisys
Work Style:
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Innovative and creative
Self-Assessment Questions:
- How do your personal values align with Unisys' company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach collaboration and teamwork in a dynamic work environment like Unisys?
ASSUMPTION: Unisys values a diverse and inclusive work environment where employees can thrive and contribute to the company's success. Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced marketing environment
- Adapting to changes in marketing strategies and priorities
- Working with cross-functional teams and external vendors to ensure campaign success
- Keeping up with industry trends and best practices in multi-channel marketing
- Navigating a large enterprise environment with multiple locations and teams
ASSUMPTION: This role presents various challenges that require strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously. Candidates should be prepared to address these challenges and demonstrate their problem-solving skills during the interview process.
📈 Similar Roles Comparison
- Unlike other entry-level marketing roles, this position offers hands-on experience in developing multi-channel marketing strategies and contributing to the success of marketing initiatives
- Unisys' large enterprise environment provides ample opportunities for career growth and advancement within the marketing department or other areas of the organization
- Compared to smaller companies, Unisys offers more structured career paths and extensive resources for professional development
ASSUMPTION: This role offers unique opportunities for career growth and development within a large enterprise environment. Candidates should be prepared to discuss their long-term career goals and how this role aligns with their aspirations during the interview process.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new product launch, including content syndication, ABM, and direct mail components
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Collaborating with cross-functional teams to create and distribute marketing materials, such as brochures, case studies, and whitepapers
ASSUMPTION: These sample projects demonstrate the hands-on experience and skills required for success in the Multi-Channel Marketing Associate role at Unisys. Candidates should be prepared to discuss their relevant experience and how it has prepared them for these types of projects during the interview process.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing department or other areas of the organization?
- How does Unisys support work-life balance for its employees, particularly in a role that may require occasional overtime or flexible scheduling?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the company. Candidates should be prepared to discuss their answers to these questions and how they align with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unisys careers page
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Unisys and the marketing department to show your enthusiasm for the opportunity
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
