National Director of Growth – Programmatic Media

📌 Core Information

🔹 Job Title: National Director of Growth – Programmatic Media

🔹 Company: OneMagnify

🔹 Location: Remote - Michigan, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving significant programmatic media revenue across multiple sources
• Developing and implementing strategies to maximize revenue through Emodo Exchange, Emodo DSP, and third-party DSPs
• Building and nurturing relationships with key stakeholders in agencies, direct advertisers, and other partners
• Leveraging Emodo PMP inventory and media execution through Emodo and OneMagnify teams or third-party buyers
• Collaborating with cross-functional teams to ensure successful execution and optimization of media campaigns

ASSUMPTION: This role requires a strategic mindset, strong sales skills, and deep knowledge of programmatic media to succeed.

📋 Key Responsibilities

✅ Lead the effort to drive significant programmatic media revenue across multiple sources, including direct relationships with agencies, advertisers, and third-party partners.

✅ Develop and implement strategies to maximize revenue through Emodo Exchange, Emodo DSP, and third-party DSPs, ensuring growth in both volume and quality of media campaigns.

✅ Build and nurture relationships with key stakeholders in agencies, direct advertisers, and other partners to establish long-term, mutually beneficial partnerships.

✅ Pursue holding companies as well as independent agencies, prioritizing business opportunities, effectively managing the sales pipeline, and following up with leads in a timely fashion.

✅ Leverage Emodo PMP inventory and media execution through Emodo and OneMagnify teams or third-party buyers to create high-impact, revenue-generating opportunities.

✅ Partner closely with cross-functional teams, including sales, product, account management, and technology, to ensure successful execution and optimization of media campaigns.

✅ Stay ahead of industry trends, emerging technologies, and competitors to keep OneMagnify at the forefront of the programmatic advertising landscape.

✅ Serve as the voice of the client within the organization, ensuring their needs are met while aligning solutions with their business goals.

✅ Continuously monitor and report on sales and revenue performance, ensuring quarterly revenue targets are met and exceeded.

✅ Evaluate significant business decisions with leadership, review potential solutions, collaborate and choose the best solutions/course of action

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to prioritize tasks and meet revenue targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-6 years of experience in digital sales, with at least 3+ years in the programmatic and/or CTV advertising space.

Required Skills:

• Proven experience in digital sales, with a focus on programmatic media and CTV advertising
• Strong sales skills, including a hunter mentality and the ability to generate new business
• Excellent relationship-building skills, with the ability to build and maintain strong relationships with agencies, advertisers, and other key stakeholders
• Deep knowledge of programmatic media, including experience with DSPs, exchanges, PMP inventory, and ad tech
• Strong strategic thinking and problem-solving skills

Preferred Skills:

• Experience working in a start-up environment
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in digital sales, programmatic media, and CTV advertising are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $165,000 USD per year

Benefits:

• Medical
• Dental
• 401(k)
• Paid Holidays
• Vacations

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as performance and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: OneMagnify operates in the advertising services industry, focusing on digital transformation, data-driven marketing solutions, and creating optimal customer experiences for leading brands.

Company Size: OneMagnify is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.

Founded: OneMagnify was founded in 1967 and has since grown to become a global performance marketing organization.

Company Description:

• OneMagnify helps leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.
• The company offers a range of services, including AI readiness, generative AI, unified voice of customer, performance management, customer value, brand & reputation management, and more.
• With over 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms.

Company Specialties:

• AI readiness
• Generative AI
• Unified voice of customer
• Performance management
• Customer value
• Brand & reputation management
• Database management
• Data integration
• Technology strategy
• Solution architecture
• Full stack development
• Platform strategy
• Implementation
• Integrations
• Customizations
• Platform managed services
• Customer research
• Brand experience
• UX design
• UI design
• Website development
• eCommerce
• Paid media
• SEO
• CRM
• and Loyalty

Company Website: onemagnify.com

ASSUMPTION: OneMagnify's focus on data-driven marketing solutions and digital transformation makes it an attractive employer for candidates interested in cutting-edge technology and innovative strategies.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and strong sales skills.

Reporting Structure: The National Director of Growth will report directly to the Chief Revenue Officer and work closely with cross-functional teams, including sales, product, account management, and technology.

Work Arrangement: This role is remote, with the ability to work from anywhere in the United States. Occasional travel may be required for client meetings and industry events.

Growth Opportunities:

• As OneMagnify continues to grow, there may be opportunities for the National Director of Growth to expand their team and take on additional responsibilities.
• Candidates with strong performance in this role may have the opportunity to advance to a Vice President or Chief Revenue Officer role in the future.

ASSUMPTION: The National Director of Growth role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on OneMagnify's revenue and market position.

🌍 Location & Work Environment

Office Type: OneMagnify has multiple office locations across the United States and internationally, but this role is remote and can be performed from anywhere in the United States.

Office Location(s): OneMagnify's office locations include Detroit, MI; Wilmington, DE; Charlotte, NC; Cologne, Germany; Chennai, India; and Ann Arbor, MI.

Geographic Context:

• Michigan, where this role is based, is known for its automotive industry and has a diverse economy with strengths in manufacturing, technology, and healthcare.
• The United States offers a large and dynamic advertising market, with numerous opportunities for growth and innovation.
• OneMagnify's global presence provides opportunities for collaboration and learning from diverse perspectives.

Work Schedule: The National Director of Growth is expected to work full-time, with flexible hours to accommodate client needs and time zones. Occasional evenings and weekends may be required to attend client meetings or industry events.

ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to balance their personal and professional lives while still having the opportunity to collaborate with a global team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Chief Revenue Officer to discuss sales strategy, market knowledge, and revenue growth plans
• Final interview with the CEO to discuss long-term vision, alignment with company values, and career growth opportunities

Key Assessment Areas:

• Sales skills and experience in programmatic media and CTV advertising
• Strategic thinking and problem-solving abilities
• Relationship-building skills and the ability to work collaboratively with cross-functional teams
• Market knowledge and understanding of industry trends

Application Tips:

• Highlight your experience in digital sales, programmatic media, and CTV advertising in your resume and cover letter
• Demonstrate your understanding of OneMagnify's business and the advertising industry in your application materials
• Prepare examples of your sales strategies, market analysis, and revenue growth plans to discuss during the interview
• Research OneMagnify's company culture and values to ensure a strong fit and alignment with your personal work style

ATS Keywords: Programmatic media, CTV advertising, digital sales, revenue growth, strategic thinking, market intelligence, client advocacy, sales skills, relationship building, market knowledge, industry trends

ASSUMPTION: The interview process for this role is designed to assess the candidate's sales skills, strategic thinking, and cultural fit with OneMagnify's values and work environment.

🛠️ Tools & Technologies

• Emodo Exchange
• Emodo DSP
• Third-party DSPs
• Salesforce or other CRM platforms
• Microsoft Office Suite
• Zoom or other video conferencing tools

ASSUMPTION: The tools and technologies required for this role are standard in the advertising industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Client-centric

Work Style:

• Results-driven
• Proactive and self-motivated
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of driving revenue growth in a digital sales role?
• Are you passionate about staying up-to-date with industry trends and emerging technologies?
• Do you have strong relationship-building skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: OneMagnify's company culture values innovation, collaboration, and a client-centric approach, making it an attractive employer for candidates who thrive in a dynamic and results-driven environment.

⚠️ Potential Challenges

• The remote work arrangement may require strong self-management skills and the ability to prioritize tasks effectively
• The dynamic and fast-paced nature of the advertising industry may present challenges in managing multiple priorities and meeting revenue targets
• The competitive nature of the advertising industry may require continuous learning and adaptation to stay ahead of industry trends and competitors
• The need to travel occasionally for client meetings and industry events may present challenges for candidates with personal or family commitments

ASSUMPTION: The National Director of Growth role presents unique challenges and opportunities for candidates with strong sales skills, strategic thinking, and the ability to thrive in a dynamic and competitive industry.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue growth through programmatic media and CTV advertising, but shares similarities with other senior sales roles in the advertising industry
• Compared to other senior sales roles, this role offers a higher degree of autonomy and the opportunity to make a significant impact on OneMagnify's revenue and market position
• Career paths for similar roles may include advancement to Vice President or Chief Revenue Officer roles, with the opportunity to lead larger teams and drive even greater revenue growth

ASSUMPTION: The National Director of Growth role offers a unique opportunity for candidates with strong sales skills, strategic thinking, and a passion for driving revenue growth in the advertising industry.

📝 Sample Projects

• Developing and implementing a strategic plan to maximize revenue through Emodo Exchange, Emodo DSP, and third-party DSPs
• Building and nurturing relationships with key stakeholders in agencies, direct advertisers, and other partners to establish long-term, mutually beneficial partnerships
• Leveraging Emodo PMP inventory and media execution through Emodo and OneMagnify teams or third-party buyers to create high-impact, revenue-generating opportunities

ASSUMPTION: The National Director of Growth role offers a wide range of projects and opportunities for candidates with strong sales skills, strategic thinking, and a passion for driving revenue growth in the advertising industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OneMagnify support the growth and development of its employees?
• What are the most significant challenges facing the advertising industry, and how does OneMagnify plan to address them?
• How does OneMagnify measure the success of its sales team and individual contributors?
• What opportunities are there for career growth and advancement within OneMagnify?

ASSUMPTION: The interview process for the National Director of Growth role is designed to assess the candidate's sales skills, strategic thinking, and cultural fit with OneMagnify's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience in digital sales, programmatic media, and CTV advertising
• Prepare examples of your sales strategies, market analysis, and revenue growth plans to discuss during the interview
• Research OneMagnify's company culture and values to ensure a strong fit and alignment with your personal work style
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.