📌 Core Information
🔹 Job Title: National Marketing Planner
🔹 Company: Internal Cypress Automated Testing Co
🔹 Location: [Location not specified]
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies on a national level
- Collaborating with various teams to align with overall business objectives
- Requiring strong analytical skills and teamwork
- Focusing on planning and strategy with a background in marketing
ASSUMPTION: This role may involve some travel for on-site meetings and events.
📋 Key Responsibilities
✅ Develop and implement national marketing strategies
✅ Collaborate with cross-functional teams to ensure alignment with business objectives
✅ Analyze market trends and competitor activities to inform strategy
✅ Manage marketing budgets and allocate resources effectively
✅ Monitor and report on marketing campaign performance
ASSUMPTION: This role may involve some evening or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, with a focus on planning and strategy
Required Skills:
- Proven experience in marketing planning and strategy
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Proficiency in Microsoft Office Suite and marketing software
- Familiarity with market research methods and tools
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
- Fluency in a second language
ASSUMPTION: A master's degree in a related field or relevant certifications (e.g., CIM, MCM) may be beneficial but are not always required.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on experience level and industry standards for part-time marketing roles)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: 20-24 hours per week, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time marketing roles. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Internal Cypress Automated Testing Co is a technology company specializing in automated testing solutions. The marketing industry is competitive and dynamic, with a strong focus on data-driven strategies and digital marketing.
Company Size: The company size is not specified, but as a part-time role, this position may be in a smaller or growing department within the organization.
Founded: The founding date of the company is not specified.
Company Description:
- Internal Cypress Automated Testing Co is a leading provider of automated testing solutions for software development teams
- The company aims to improve software quality and accelerate development processes through innovative testing tools
- The company culture values innovation, collaboration, and continuous learning
Company Specialties:
- Automated software testing
- Test data management
- Continuous integration and continuous deployment (CI/CD) integration
Company Website: http://jazz.co
ASSUMPTION: As a technology company, Internal Cypress Automated Testing Co may prioritize candidates with technical skills and a strong understanding of software development processes.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position in marketing, focusing on planning and strategy.
Reporting Structure: The National Marketing Planner may report directly to the Marketing Director or another senior marketing manager.
Work Arrangement: This is a part-time, on-site role with some flexibility for meetings and project deadlines.
Growth Opportunities:
- Progression to a full-time marketing role with increased responsibilities
- Specialization in a specific marketing discipline (e.g., digital marketing, product marketing)
- Career advancement to a marketing management or leadership position
ASSUMPTION: As a part-time role, growth opportunities may be limited compared to full-time positions, but there is still potential for career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: The office type is not specified, but as an on-site role, this position will be based in the company's headquarters or a regional office.
Office Location(s): [Location not specified]
Geographic Context:
- The location is not specified, but the role focuses on national marketing strategies, so the office may be centrally located or in a major market
- The work environment may involve some travel for on-site meetings and events
- The company culture values collaboration and innovation, with a focus on continuous learning and improvement
Work Schedule: The work schedule is 20-24 hours per week, with some flexibility for meetings and project deadlines.
ASSUMPTION: The location and work environment may be subject to change based on the company's growth and expansion plans.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Marketing strategy and planning skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing planning and strategy experience
- Include specific examples of marketing campaigns you've developed and executed, and the results you achieved
- Demonstrate your understanding of the company and its products or services in your application materials
ATS Keywords: Marketing planning, strategy, national marketing, cross-functional teams, market analysis, campaign performance, marketing budgets
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing planning and strategy skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software (e.g., Hootsuite, Buffer, Marketo)
- CRM software (e.g., Salesforce, HubSpot)
- Market research tools (e.g., Google Trends, SEMrush, SurveyMonkey)
ASSUMPTION: The specific tools and technologies used may vary based on the company's marketing software stack and the candidate's experience and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
- Customer focus
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and best practices?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a marketing goal?
- How do you approach setting and tracking marketing KPIs and metrics?
ASSUMPTION: As a technology company, Internal Cypress Automated Testing Co may prioritize candidates with strong analytical skills and a data-driven approach to marketing.
⚠️ Potential Challenges
- Balancing part-time work responsibilities with other commitments (e.g., school, family)
- Adapting to the company's culture and work environment as a new employee
- Managing marketing budgets and resources effectively
- Keeping up with the fast-paced and dynamic nature of the marketing industry
ASSUMPTION: The potential challenges of this role may be mitigated by strong communication, time management, and organizational skills.
📈 Similar Roles Comparison
- National Marketing Planner vs. Marketing Coordinator: The National Marketing Planner focuses more on strategy and planning, while the Marketing Coordinator may have more tactical responsibilities
- National Marketing Planner vs. Marketing Manager: The National Marketing Planner may report to a Marketing Manager, who has more oversight and responsibility for the marketing department as a whole
- National Marketing Planner vs. Product Marketing Manager: The National Marketing Planner focuses on national marketing strategies, while the Product Marketing Manager focuses on go-to-market strategies for specific products or services
ASSUMPTION: The specific responsibilities and requirements of similar marketing roles may vary based on the company's size, industry, and marketing department structure.
📝 Sample Projects
- Developing a national marketing campaign for a new product launch, including market research, target audience segmentation, and channel strategy
- Analyzing the performance of existing marketing campaigns and making data-driven recommendations for optimization
- Managing a marketing budget and allocating resources effectively to maximize ROI
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary based on the company's marketing priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing department structure and strategy?
- What are the most pressing marketing challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach collaboration and communication across different teams and departments?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate the candidate's interest in the role and their fit with the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing planning and strategy experience
- Prepare examples of marketing campaigns you've developed and executed, and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
