Native AI, Email Marketing Manager

📌 Core Information

🔹 Job Title: Native AI, Email Marketing Manager

🔹 Company: ConsumerAffairs

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• End-to-end execution and optimization of AI-native email marketing programs
• Collaboration with cross-functional stakeholders to create targeted, data-driven AI initiatives
• Leveraging AI to manage email deliverability, rendering, and inbox placement
• Maintaining a high-quality contact database through list hygiene and segmentation
• Developing and maintaining robust performance reporting frameworks leveraging AI

ASSUMPTION: This role requires a strong background in email marketing and AI integration to effectively manage and optimize campaigns using data-driven strategies.

📋 Key Responsibilities

✅ Manage and optimize the email contact database using AI-driven segmentation and list hygiene practices

✅ Implement machine learning models to anticipate churn, identify high-value prospects, and trigger re-engagement flows

✅ Oversee and maintain email deliverability infrastructure using AI-enhanced third-party tools

✅ Architect and manage sophisticated, multi-step lifecycle automation workflows using predictive analytics

✅ Develop and maintain robust performance reporting frameworks leveraging AI for real-time insights

✅ Proactively identify and implement opportunities to leverage AI technologies to streamline customer lifecycle management

ASSUMPTION: This role involves a high degree of technical proficiency in AI integration and data analysis to effectively manage and optimize email marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or other related field

Experience: 5+ years of hands-on experience developing and launching emails via enterprise ESPs

Required Skills:

• AI-native mindset with deep, demonstrated experience integrating artificial intelligence into the email lifecycle
• Proficient in executing all parts of the email development lifecycle
• Familiarity with design platforms and understanding of generative AI tools
• Skilled in using analytics and AI-enhanced reporting tools
• Experience integrating email programs with APIs and AI services is a strong plus

Preferred Skills:

• Experience with specific enterprise ESPs (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Familiarity with specific AI services (e.g., OpenAI, Google Vertex AI, Amazon Personalize)

ASSUMPTION: Candidates with a strong background in email marketing and AI integration, as well as proficiency in analytics tools, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level email marketing manager with 5-10 years of experience and AI integration skills)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level email marketing manager with 5-10 years of experience and AI integration skills. Actual compensation may vary based on factors such as location and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ConsumerAffairs is a rapidly growing online marketplace focused on consumer reviews, product research, and brand management within the technology, information, and internet industry.

Company Size: ConsumerAffairs has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: ConsumerAffairs was founded in 1998 and has since grown to become a leading online platform for consumer reviews and brand management.

Company Description:

• ConsumerAffairs is a creative, driven, and fast-paced entrepreneurial environment
• The company connects millions of consumers with brands, enabling transactions, and facilitating reviews
• Brands utilize ConsumerAffairs' software-as-a-service platform to connect with customers, collect reviews, and generate sales

Company Specialties:

• Consumer reviews
• Review platform
• Product Recalls
• Brand Management

Company Website: http://www.consumeraffairs.com

ASSUMPTION: ConsumerAffairs' focus on consumer reviews and brand management provides a unique context for this email marketing role, emphasizing the importance of data-driven strategies and customer-centric initiatives.

📊 Role Analysis

Career Level: This role is a mid-level management position within the marketing department, reporting directly to the Senior Director of Marketing.

Reporting Structure: The Native AI, Email Marketing Manager will report to the Senior Director of Marketing and collaborate with cross-functional stakeholders across various business units (Retirement Living, Aspect, and Partners).

Work Arrangement: This role is remote-friendly, with flexible working hours and the option to work from home or a co-working space.

Growth Opportunities:

• Potential career progression into senior marketing roles or leadership positions within the company
• Opportunities to expand skills in AI integration, data analysis, and marketing strategy
• Chance to make a significant impact on the company's growth and success through effective email marketing campaigns

ASSUMPTION: This role offers strong growth potential for candidates with a proven track record in email marketing and AI integration, looking to advance their careers in a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: ConsumerAffairs has a hybrid work environment, with employees working remotely and on-site as needed.

Office Location(s): Tulsa, Oklahoma (Headquarters)

Geographic Context:

• Tulsa, Oklahoma is a mid-sized city with a cost of living slightly below the national average
• The city offers a variety of cultural attractions, including museums, parks, and a vibrant arts scene
• Tulsa has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work environment at ConsumerAffairs provides a flexible and collaborative setting for employees, fostering productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate AI integration and email marketing skills
• Final on-site or video interview with key stakeholders to discuss the role and company culture

Key Assessment Areas:

• AI integration and data analysis skills
• Email marketing campaign management and optimization
• Collaboration and communication skills with cross-functional teams
• Problem-solving and strategic thinking

Application Tips:

• Highlight specific examples of AI integration and data-driven strategies in previous email marketing roles
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability

ATS Keywords: AI integration, email marketing, data-driven strategies, campaign optimization, predictive analytics, list hygiene, segmentation, performance analysis, collaboration, cross-functional teams

ASSUMPTION: The interview process at ConsumerAffairs is designed to assess candidates' technical proficiency in AI integration and email marketing, as well as their cultural fit within the company's dynamic and entrepreneurial environment.

🛠️ Tools & Technologies

• Enterprise ESPs (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• AI services (e.g., OpenAI, Google Vertex AI, Amazon Personalize)
• Design platforms (e.g., Sketch, Figma, Canva)
• Analytics and reporting tools (e.g., Looker, Tableau, Datorama)
• Email marketing automation platforms

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs and preferences of the company and the individual candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Entrepreneurial

Work Style:

• Dynamic and fast-paced
• Creative and driven
• Focused on winning and building something big
• Self-motivated and high-performing

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in AI integration and email marketing?
• Can you provide an example of a time when you used data-driven strategies to optimize an email marketing campaign?
• How do you approach collaboration and communication with cross-functional teams to achieve common goals?

ASSUMPTION: ConsumerAffairs values candidates who are customer-centric, innovative, and data-driven, with a strong entrepreneurial spirit and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large volume of email campaigns and ensuring consistent performance across multiple business units
• Keeping up with the latest trends and best practices in AI integration and email marketing
• Collaborating effectively with cross-functional stakeholders to create targeted, data-driven initiatives
• Maintaining a high-quality contact database in a rapidly growing and evolving company

ASSUMPTION: The dynamic and fast-paced environment at ConsumerAffairs presents unique challenges and opportunities for growth and success in this role.

📈 Similar Roles Comparison

• This role differs from traditional email marketing manager positions in its emphasis on AI integration and data-driven strategies
• ConsumerAffairs' focus on consumer reviews and brand management provides a unique context for this email marketing role
• Career progression in this role may involve expanding into senior marketing roles or leadership positions within the company

ASSUMPTION: The unique focus on AI integration and data-driven strategies sets this role apart from traditional email marketing manager positions, offering candidates the opportunity to make a significant impact in a dynamic and innovative company.

📝 Sample Projects

• Developing and implementing a predictive send-time optimization strategy to improve email open rates and click-through rates
• Creating and maintaining a robust performance reporting framework to provide real-time insights into email campaign performance
• Architecting and managing sophisticated, multi-step lifecycle automation workflows using predictive analytics to anticipate user needs and automate next-best actions

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, and may vary based on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI integration and data-driven strategies in email marketing?
• How does the company support the professional development and growth of its employees in this role?
• Can you provide an example of a successful email marketing campaign at ConsumerAffairs and the strategies used to achieve its goals?
• How does the company measure the success of its email marketing efforts, and how are these metrics used to inform decision-making and optimization?
• What is the company's approach to work-life balance and employee well-being in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their commitment to driving success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability
• Research ConsumerAffairs' company culture and values to demonstrate your fit within the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.