📌 Core Information
🔹 Job Title: Navigator Global Market Growth Lead
🔹 Company: Dentsu
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating local sales and subscription growth strategy
- Building and maintaining strategic relationships with local partners and stakeholders
- Supporting marketing initiatives and platform evangelism
- Collaborating with global and local teams to ensure commercial consistency
ASSUMPTION: This role requires a strong commercial mindset, strategic relationship-building skills, and a deep understanding of B2B social media to drive growth and revenue in the local market.
📋 Key Responsibilities
✅ Activate local sales and subscription growth strategy with a focus on market subscription revenue
✅ Identify and unlock local growth opportunities through platform fluency, market dynamics, and strategic relationship networks
✅ Measure and analyze subscriber behavior through funnel analytics, conversion insights, and marketing performance metrics
✅ Serve as the main local interface between NavCo and partner stakeholders, developing and nurturing relationships with strategic local partners, regulators, sector bodies, and event organizers
✅ Support coordination and execution of local marketing events, roundtables, and partner activations
✅ Ensure local partners activate the full marketing toolkit across owned, earned, and paid channels, with an emphasis on B2B social media
✅ Develop and distribute high-impact, platform-aligned content to support product awareness and customer engagement
✅ Represent the voice of the local SME customer across the global NavCo ecosystem
✅ Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap
✅ Work closely with the Global Commercialisation Hub Lead to maintain strategic alignment with global messaging and brand standards
ASSUMPTION: This role requires strong analytical skills, excellent communication and relationship-building abilities, and a deep understanding of the local market and customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in commercial, marketing, or growth roles, preferably in the B2B or tech sectors
Required Skills:
- Proven commercial mindset with a focus on growth and performance outcomes
- Strategic relationship-building skills with experience navigating complex internal and external partner dynamics
- Fluency in B2B social media, with experience creating, curating, and amplifying high-quality content
- Platform evangelism skills, with the ability to translate tech into value with passion and clarity
- Strong customer advocacy skills, with a constant focus on bringing the voice of the SME customer to the table
- Collaborative operator with experience working in matrixed, multicultural, and fast-moving environments
- Proactive and self-driven, with a strong sense of ownership and accountability for growth
Preferred Skills:
- Experience working with global teams and navigating matrixed organizations
- Fluency in additional languages, particularly Spanish or Mandarin
- Experience working with SMEs or in the international trade sector
ASSUMPTION: Candidates with experience in growth roles, B2B marketing, or tech commercialization are strongly encouraged to apply. Familiarity with the international trade sector or SME market is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for similar roles in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role and team needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing services company, operating in the advertising services industry.
Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Dentsu was founded in 1901 and has a rich history in the advertising industry.
Company Description:
- Dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company teams together to connect brand, content, commerce, and experience, underpinned by modern creativity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the company.
Reporting Structure: The Local Market Growth Lead reports directly to the Global Commercialisation Hub Lead and works closely with local Country Specialists and Bank Product Heads.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work as needed.
Growth Opportunities:
- Progression to senior or management roles within the company
- Expansion into other markets or regions
- Development of expertise in specific areas, such as platform evangelism or strategic relationship-building
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and the opportunity to make a meaningful impact on the company's global success.
🌍 Location & Work Environment
Office Type: Dentsu's New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 150 E 42nd St, New York, NY 10017, United States
Geographic Context:
- New York is a major global hub for advertising, marketing, and media industries
- The city offers a diverse range of cultural, entertainment, and dining options
- New York has a competitive job market, with many opportunities for professional growth and development
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: New York's vibrant and dynamic work environment offers applicants the opportunity to work in a fast-paced, innovative setting with access to a wide range of cultural and professional experiences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Global Commercialisation Hub Lead
Key Assessment Areas:
- Commercial mindset and strategic thinking
- Relationship-building skills and ability to navigate complex partner dynamics
- B2B social media fluency and content creation abilities
- Platform evangelism skills and customer advocacy
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant commercial, marketing, or growth experience
- Demonstrate your understanding of the local market and customer needs in your application materials
- Showcase your ability to create, curate, and amplify high-quality B2B content in your portfolio or examples
ATS Keywords: Local market growth, commercial mindset, strategic relationship-building, B2B social media, platform evangelism, customer advocacy, collaboration, commercial consistency
ASSUMPTION: Dentsu's application process is designed to assess candidates' commercial mindset, strategic thinking, and ability to build and maintain strong relationships with local partners and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and social media platforms. Familiarity with project management and data analysis tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable building and maintaining strategic relationships with diverse partners and stakeholders?
- Do you have a strong commercial mindset and a proven track record of driving growth and revenue?
ASSUMPTION: Dentsu's culture values integrity, collaboration, creativity, accountability, and diversity, equity, and inclusion. Applicants should be comfortable working in a fast-paced, dynamic environment and have a strong commercial mindset and proven track record of driving growth and revenue.
⚠️ Potential Challenges
- Navigating complex partner dynamics and building strategic relationships in a fast-paced, global environment
- Measuring and analyzing subscriber behavior and market trends to inform decision-making
- Balancing local market needs with global commercial consistency
- Managing multiple priorities and deadlines in a dynamic work environment
ASSUMPTION: This role presents significant challenges and opportunities for growth and development. Applicants should be comfortable working in a fast-paced, dynamic environment and have strong analytical, relationship-building, and commercial skills.
📈 Similar Roles Comparison
- This role is similar to a Local Market Manager or Growth Manager position in a global organization, with a focus on driving commercial success in a specific market
- Unlike other roles, this position requires a strong commercial mindset and a deep understanding of B2B social media and platform evangelism
- Career progression in this role may lead to senior or management positions within the company, with opportunities for expansion into other markets or regions
ASSUMPTION: This role offers unique opportunities for growth and development within a global organization, with a focus on driving commercial success in a specific market.
📝 Sample Projects
- Developing and executing a local market growth strategy that drives subscription revenue and market share
- Building and maintaining strategic relationships with local partners, regulators, sector bodies, and event organizers
- Creating and curating high-impact, platform-aligned content that supports product awareness and customer engagement
- Representing the voice of the local SME customer across the global NavCo ecosystem and collaborating with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Local Market Growth Lead role, with a focus on driving commercial success in a specific market.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Local Market Growth Lead in this role?
- How does this role collaborate with the Global Commercialisation Hub Lead and local Country Specialists and Bank Product Heads?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Dentsu support the professional development and growth of its employees in this role?
- What are the key challenges and opportunities for growth in this role, according to the hiring manager?
ASSUMPTION: These key questions help applicants better understand the role, the work environment, and the company culture, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant commercial, marketing, or growth experience and demonstrate your understanding of the local market and customer needs
- Prepare examples or a portfolio showcasing your ability to create, curate, and amplify high-quality B2B content
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
