[NDKSB] Global Brand Manager, Etnies

📌 Core Information

🔹 Job Title: Global Brand Manager, Etnies

🔹 Company: Nidecker Group

🔹 Location: Rolle, Vaud, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Etnies' global marketing strategy
• Overseeing campaign planning and execution across key markets
• Building and leading a high-performing global marketing team
• Evolving Etnies' global brand identity and voice
• Collaborating with product and sales teams for go-to-market strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global marketing trends and consumer behavior.

📋 Key Responsibilities

✅ Developing and implementing global marketing strategies for Etnies

✅ Overseeing campaign planning and execution across North America, Europe, and Asia-Pacific

✅ Building and leading a global marketing team, including regional and functional leads

✅ Owning and evolving Etnies' global brand identity, voice, and narrative

✅ Collaborating with product and sales teams to support go-to-market strategies and seasonal launches

✅ Guiding digital strategy, including e-commerce marketing, social media, CRM, influencer, and ambassador programs

✅ Cultivating relationships with athletes, creators, communities, and cultural partners aligned with Etnies' brand DNA

✅ Monitoring market trends, consumer behavior, and brand performance through data, insights, and research

✅ Managing and reporting on marketing budgets and KPIs, ensuring return on investment and brand growth

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5+ years of global marketing leadership experience in footwear, streetwear, lifestyle, or action sports industries

Required Skills:

• Proven track record of building and leading global brands with deep cultural relevance
• Strong digital acumen and experience leading omnichannel strategies (social, e-comm, retail, experiential)
• Experience working within or across multi-brand groups or holding companies preferred
• Authentic passion for and understanding of skateboarding, BMX, snowboarding, or adjacent cultures
• Fluent in English; additional languages (especially French or German) are a strong advantage
• Strong communication, leadership, and cross-cultural collaboration skills

Preferred Skills:

• Experience working with or within a family-owned business
• Familiarity with the Swiss job market and cultural nuances

ASSUMPTION: Candidates should have a strong understanding of the action sports industry and a proven ability to drive brand growth in a global context.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on industry standards for a senior marketing role in Switzerland)

Benefits:

• Competitive health insurance
• Pension plan
• Generous vacation time
• Flexible work arrangements
• Access to company products and services

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Switzerland, considering the experience required and the company's size. Benefits may vary based on individual circumstances and local regulations.

📌 Applicant Insights

🔍 Company Context

Industry: The Nidecker Group operates in the action sports industry, focusing on board sports and lifestyle brands. The company has a strong global presence and a rich history dating back to 1887.

Company Size: With 51-200 employees, the Nidecker Group offers a mid-sized company environment, providing ample opportunities for growth and impact while maintaining a close-knit culture.

Founded: In 1887, the Nidecker Group began as a manufacturer of wooden wheels and tables in the Swiss Alps. Over time, the company has evolved to specialize in board sports and lifestyle brands.

Company Description:

• The Nidecker Group is home to innovative and inspirational board sports and lifestyle brands, including Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo, and #YES.
• The company creates, operates, and accelerates industry-leading brands internationally, with a goal to inspire and enable athletes to lead the progression of their sport.
• Founded and family-owned for over five generations, the Nidecker Group is committed to innovation and board sports.

Company Specialties:

• Snowboard, stand-up paddle, and snowboard binding, boots, backpacks, apparel, headwear, and outerwear
• Worldwide distribution and brand management

Company Website: www.nidecker.group

ASSUMPTION: The Nidecker Group's family-owned nature may influence company culture and decision-making processes. Candidates should be prepared to adapt to a close-knit, family-oriented work environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or a high-level executive within the Nidecker Group.

Reporting Structure: The Global Brand Manager will oversee a global marketing team, including regional and functional leads, and collaborate with product, sales, and other departments.

Work Arrangement: This role is on-site, based in Rolle, Switzerland, with potential travel requirements for market visits and events.

Growth Opportunities:

• As Etnies enters a new era within the Nidecker Group, there may be opportunities for the Global Brand Manager to shape the brand's future and make a significant impact on its global success.
• With the company's diverse portfolio of brands, there could be potential for career progression within the Nidecker Group or opportunities to take on additional responsibilities as the company grows.

ASSUMPTION: Given the company's family-owned nature and mid-sized structure, career progression opportunities may be more closely tied to the company's growth and the individual's performance.

🌍 Location & Work Environment

Office Type: The Nidecker Group's headquarters in Rolle, Switzerland, offers a modern and collaborative work environment, with a mix of open-plan and private offices.

Office Location(s): Rolle, Switzerland (headquarters); Truckee, California, USA (additional office)

Geographic Context:

• Rolle is a picturesque town located on the shores of Lake Geneva, offering a high quality of life with easy access to outdoor activities and cultural attractions.
• Switzerland is known for its stable political environment, strong economy, and high standard of living.
• The Lake Geneva region is home to a diverse international community and offers excellent educational opportunities for families.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: Candidates should be prepared to adapt to a dynamic work environment that may require occasional travel and flexible hours to accommodate global time zones and market needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department to discuss the role and company culture
• In-depth interview with the hiring manager or a panel of stakeholders, focusing on marketing strategy, brand management, and leadership skills
• Case study or presentation to assess the candidate's strategic thinking and communication skills
• Final interview with the CEO or a high-level executive to discuss cultural fit and long-term goals

Key Assessment Areas:

• Strategic marketing thinking and global brand management experience
• Leadership and team-building skills
• Cultural relevance and understanding of action sports and lifestyle markets
• Adaptability and flexibility in a dynamic, family-owned business environment

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience, brand-building successes, and leadership skills.
• Prepare for behavioral and situational interview questions that assess your problem-solving, decision-making, and communication skills.
• Research the Nidecker Group, Etnies, and the action sports industry to demonstrate your enthusiasm and understanding of the role and company.
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Global marketing, brand management, campaign execution, digital marketing, retail marketing, athlete relations, cross-market coordination, team leadership, e-commerce marketing, social media, CRM, influencer programs, market trends analysis, budget management, communication skills, cultural relevance, action sports, lifestyle brands

ASSUMPTION: The application process may be competitive, given the seniority and high visibility of the role. Candidates should be prepared to differentiate themselves through their unique experiences, skills, and passion for the brand and industry.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or similar)
• Social media management tools (e.g., Hootsuite, Sprout Social, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Project management software (e.g., Asana, Trello, or similar)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, or similar)

ASSUMPTION: The Nidecker Group may use a mix of proprietary and industry-standard tools for marketing, project management, and data analysis. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: The Nidecker Group values creativity, continuous learning, and pushing the boundaries of what's possible.
• Passion: The company fosters a deep love for board sports and a commitment to inspiring athletes and communities.
• Integrity: The Nidecker Group is built on a foundation of honesty, transparency, and fairness, with a strong commitment to ethical business practices.

Work Style:

• Collaborative: The Nidecker Group encourages open communication, teamwork, and cross-functional collaboration.
• Adaptable: The company values flexibility and the ability to pivot and adapt to changing market conditions and consumer behaviors.
• Results-driven: The Nidecker Group prioritizes outcomes and impact, with a focus on driving brand growth and market share.

Self-Assessment Questions:

• How do you embody the Nidecker Group's values of innovation, passion, and integrity in your daily work?
• How do you approach collaboration and teamwork, particularly in a global and cross-functional context?
• Can you provide an example of a time when you had to adapt to significant changes in the market or consumer behavior, and how did you drive success in that situation?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the Nidecker Group's values and work style, as well as their ability to thrive in a dynamic, family-owned business environment.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and global market awareness, which may present challenges in balancing local market needs with global brand objectives.
• As a family-owned business, the Nidecker Group may have unique decision-making processes and cultural nuances that candidates should be prepared to navigate.
• The action sports industry is dynamic and competitive, with constant changes in consumer behavior, market trends, and technological advancements. Candidates should be comfortable operating in a fast-paced and ever-evolving environment.
• The role may require occasional travel to key markets, which could present challenges for candidates with family or personal commitments.

ASSUMPTION: Candidates should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a complex, global, and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other global brand management roles, this position offers a unique opportunity to shape the future of a historic action sports brand within a family-owned business context.
• In the action sports industry, this role is comparable to global brand management positions at other leading board sports and lifestyle brands, such as Burton, Vans, or Quiksilver.
• Career progression opportunities may be more closely tied to the company's growth and the individual's performance, given the Nidecker Group's mid-sized structure and family-owned nature.

ASSUMPTION: Candidates should research similar roles and companies within the action sports industry to better understand the competitive landscape and benchmark their expectations for career growth and development.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new Etnies product line, targeting key markets and consumer segments
• Conducting a comprehensive brand audit and repositioning Etnies to better resonate with contemporary action sports and lifestyle consumers
• Building and leading a global marketing team, including regional and functional leads, to drive brand growth and market share in key markets

ASSUMPTION: These sample projects are intended to illustrate the scope and scale of the Global Brand Manager's responsibilities. Candidates should be prepared to discuss their relevant experiences and how they align with these project examples.

❓ Key Questions to Ask During Interview

• How does Etnies' brand strategy align with the Nidecker Group's overall vision and portfolio of brands?
• What are the key priorities for the first 90 days in this role, and how can I make the most significant impact on Etnies' global growth?
• How does the Nidecker Group support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the most significant challenges facing Etnies and the action sports industry in the coming years, and how can this role help address them?
• How does the Nidecker Group approach sustainability and corporate social responsibility, and how can this role contribute to those efforts?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving Etnies' global success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your global marketing experience, brand-building successes, and leadership skills, emphasizing your fit with the Nidecker Group's values and work style.
• Prepare for behavioral and situational interview questions that assess your problem-solving, decision-making, and communication skills, as well as your cultural fit and long-term career goals.
• Research the Nidecker Group, Etnies, and the action sports industry to demonstrate your enthusiasm and understanding of the role and company, and prepare thoughtful questions to ask during the interview process.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.