📌 Core Information
🔹 Job Title: Nordic Brand Manager - Hair Care, Barnangen
🔹 Company: Henkel group
🔹 Location: Sundbyberg, Stockholm, Sweden
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible work scheme
🚀 Job Overview
Key aspects of this role include:
- Portfolio ownership, brand strategy, and budget management
- Developing and executing annual strategic brand plans
- Analyzing market data and competitor data to build brand strategy
- Collaborating with cross-functional teams to influence and execute key launches
- Managing brand marketing budget and overseeing agency relationships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute annual strategic brand plans for the portfolio development in the Nordics
✅ Analyze brand financials, market data, and competitor data to build brand strategy, activity plans, and initiatives
✅ Plan and launch new initiatives based on global NPD developments and steer local initiatives end to end
✅ Work closely with Sales, Supply Chain, and R&D to influence, agree, develop, and execute key launches and promotional activities
✅ Manage the brand marketing budget, maximizing return and ensuring no overspend
✅ Oversee the briefing and management of all media, PR, and creative agencies to execute strong communication plans for the Nordic market
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with external agencies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Science, or related field
Experience: 2-5 years of FMCG experience
Required Skills:
- In-depth knowledge of marketing
- Problem-solving and strategic thinking skills
- Proficient in Microsoft Excel, Microsoft Office, and PowerPoint
- Excellent communication skills
- Self-motivation and passion for innovation and brands
- Leadership and collaboration skills
Preferred Skills:
- Fluency in Swedish and other Nordic languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SEK 45,000 - 60,000 per month (based on experience level and industry standards for a Nordic Brand Manager role)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Occupational Health Checks & Private Health Insurance
- Sports compensation allowance
- Pension
- Annual Leave: 30 days plus public holidays
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 4:30 PM with flexibility based on the hybrid work model
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Nordic Brand Manager role with 2-5 years of experience. The actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in the FMCG sector
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1876, with a rich history and strong brand presence globally
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success, holding leading positions in both industrial and consumer businesses
- Henkel, headquartered in Düsseldorf / Germany, is one of the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Director for the Nordics and works closely with cross-functional teams, including Sales, Supply Chain, and R&D
Work Arrangement: Hybrid, with a flexible work scheme that includes flexible hours, a hybrid work model, and the option to work from anywhere for up to 30 days per year
Growth Opportunities:
- Progression within the marketing department, such as taking on additional brand portfolios or moving into a management role
- Opportunities to work on global projects or assignments, providing exposure to international markets and experiences
- Potential to transition into other functions within the organization, such as Sales, Supply Chain, or R&D
ASSUMPTION: Henkel's large and diverse organization provides numerous opportunities for career growth and development, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work model that combines on-site work with remote work options
Office Location(s): Sundbyberg, Stockholm, Sweden
Geographic Context:
- Sundbyberg is a suburban municipality located northwest of Stockholm, offering a mix of urban and residential areas
- Stockholm is the capital and largest city of Sweden, known for its vibrant culture, rich history, and high quality of life
- The Nordics region includes Denmark, Finland, Iceland, Norway, and Sweden, providing opportunities for regional travel and collaboration
Work Schedule: Full-time, typically Monday to Friday, with flexibility based on the hybrid work model
ASSUMPTION: The hybrid work model offers a balance between on-site collaboration and remote work flexibility, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Director for the Nordics and a member of the HR team
- Final interview with key stakeholders, such as the Global Brand Manager or other senior marketing leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Henkel's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams
- Research Henkel's brand portfolio, market position, and competitors to demonstrate your industry knowledge and understanding of the role
ATS Keywords: Brand Management, Marketing Strategy, Budget Management, Media Planning, Market Analysis, Problem Solving, Strategic Thinking, Communication Skills, Leadership, Collaboration, Innovation, FMCG Experience, Microsoft Excel, Microsoft Office, PowerPoint, Fluency in English
ASSUMPTION: Henkel's recruitment process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective brand management, data analysis, and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsible, and sustainable?
- Are you comfortable working in a collaborative and cross-functional environment, with a focus on data-driven decision-making and innovation?
- Do you have strong leadership and communication skills, with the ability to influence and persuade key stakeholders?
ASSUMPTION: Henkel's company culture emphasizes collaboration, innovation, and sustainability, with a strong focus on finding candidates who align with these values and work styles.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders within a complex, matrixed organization
- Balancing global brand guidelines with local market needs and preferences
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Navigating a large, diverse organization with numerous growth opportunities and potential career paths
ASSUMPTION: Henkel's large and diverse organization presents both opportunities and challenges, requiring strong project management skills, adaptability, and the ability to navigate complex, matrixed environments.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the Nordics region, requiring strong regional market knowledge and collaboration with local teams
- Henkel's global presence and diverse brand portfolio provide unique opportunities for career growth and development, both within the marketing department and across the broader organization
- Compared to other FMCG companies, Henkel offers a strong focus on sustainability, innovation, and responsible business practices
ASSUMPTION: Henkel's unique business model, global presence, and focus on sustainability set it apart from other FMCG companies, providing unique opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a strategic brand plan for a key hair care brand in the Nordics, including market analysis, competitor assessment, and launch planning
- Managing the regional launch of a new global product innovation, including cross-functional collaboration with Sales, Supply Chain, and R&D to ensure successful market penetration
- Conducting a comprehensive brand audit and repositioning for an underperforming brand in the Nordics, including market research, consumer insights, and strategic recommendations
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Nordic Brand Manager role, requiring strong problem-solving skills, data-driven decision-making, and effective cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Henkel's hair care portfolio in the Nordics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Henkel support the professional development and growth of its marketing talent?
- What are the key challenges facing the hair care category in the Nordics, and how can this role address them?
- How does Henkel's hybrid work model and flexible work scheme support work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to assess the role's strategic fit, priorities, and growth opportunities, as well as Henkel's support for professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on strategic thinking, problem-solving, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that assess your strategic thinking, analytical skills, and cultural fit
- Research Henkel's brand portfolio, market position, and competitors to demonstrate your industry knowledge and understanding of the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
