OEM Media Buyer & AdOps Specialist - Mandarin Fluent (REMOTE)

📌 Core Information

🔹 Job Title: OEM Media Buyer & AdOps Specialist - Mandarin Fluent (REMOTE)

🔹 Company: REPLUG

🔹 Location: Germany (Remote)

🔹 Job Type: Contractor

🔹 Category: Advertising Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Launching, optimizing, and scaling app marketing campaigns across OEM platforms and DSPs/AdNetworks
• Managing partner relationships and staying updated with platform changes
• Collaborating cross-functionally with Strategy and Client Success teams
• Proactively driving performance and growth for a portfolio of high-growth mobile apps

ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong communication and organizational skills to manage multiple campaigns and partners simultaneously.

📋 Key Responsibilities

✅ Launch and scale UA campaigns across OEM platforms (Xiaomi, Appnext, Digital Turbine, etc.)

✅ Operate across DSPs and mobile AdNetworks to support growth goals

✅ Set up, QA, and monitor campaigns through MMPs (Adjust, Appsflyer, etc.)

✅ Optimize campaigns toward CPI, CPA, ROAS, and retention KPIs

✅ Maintain strong communication with OEM partners, acting as their main point of contact

✅ Stay up to date with product changes, beta features, and industry trends across OEMs

✅ Collaborate closely with internal teams to align on client goals and campaign strategies

✅ Troubleshoot delivery or tracking issues, working directly with partners and MMPs

✅ Report on performance and identify actionable insights to drive better outcomes

✅ Contribute to the internal growth playbook with testing insights and new platform updates

ASSUMPTION: This role involves a high degree of technical proficiency and attention to detail, as well as strong analytical and problem-solving skills to optimize campaigns and troubleshoot issues.

🎯 Required Qualifications

Education: Not specified (Assumption: Bachelor's degree in a relevant field or equivalent experience)

Experience: At least 3 years of experience in mobile media buying, AdOps, or user acquisition

Required Skills:

• Fluency in Mandarin Chinese (written and spoken)
• Direct experience managing campaigns on OEM platforms like Xiaomi, Oppo, or Appnext, among others
• Familiarity with DSPs, AdNetworks, and mobile growth mechanics
• Proficient in MMP platforms like Adjust, Appsflyer, or Singular
• Comfortable optimizing performance based on CPI, CPA, ROAS, and LTV
• Strong operational mindset—detail-oriented, reliable, and highly organized
• Confident with data and reporting (Google Sheets, pivot tables, dashboards)
• Self-driven and proactive in identifying growth opportunities and potential blockers

Preferred Skills:

• Experience with programmatic platforms (e.g., Liftoff, Moloco, Smadex)
• Familiarity with SKAN and iOS privacy constraints
• Knowledge of ad fraud, quality monitoring, and automation tools

ASSUMPTION: A strong background in mobile media buying, AdOps, or user acquisition is essential for success in this role. Candidates should have a proven track record of driving performance and growth for mobile apps.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Assumption: Based on market rates for mid-senior level roles in Germany)

Benefits:

• Fully remote work environment with flexible hours
• Opportunity to work with top-tier mobile apps and innovative advertising solutions
• High-growth environment with opportunities for ownership and scaling with the company
• Yearly budget dedicated to education and self-improvement

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in Germany. The benefits package is designed to attract and retain top talent in the mobile advertising industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in mobile app growth and performance marketing

Company Size: Small (2-10 employees) - A close-knit team with a focus on collaboration and agility

Founded: 2020 - A relatively new company with a strong focus on innovation and growth

Company Description:

• REPLUG is a Berlin-based mobile app growth agency founded in 2020
• They specialize in performance marketing, app store optimization, and OEM advertising
• Their expertise lies in delivering scalable results with a transparent, data-driven approach

Company Specialties:

• Performance Marketing
• Mobile Marketing
• Mobile Advertising
• Growth Strategy
• Tracking & Attribution
• Paid Social
• App Store Optimization (ASO)
• Apple Search Ads
• App Marketing
• Mobile Tracking
• Mobile Attribution
• Creative Strategy
• Mobile Growth Strategy
• OEM Ads
• OEM Marketing
• User Acquisition
• TikTok Ads
• and Tracking and MMP

Company Website: https://rplg.io

ASSUMPTION: REPLUG is a fast-growing agency with a strong focus on innovation and client success. Their small team size allows for close collaboration and agility in responding to market trends and client needs.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a high degree of expertise and autonomy in managing campaigns and driving performance

Reporting Structure: The OEM Media Buyer & AdOps Specialist will report directly to the Head of OEM Division and collaborate closely with Strategy and Client Success teams

Work Arrangement: Remote (Germany) - This role requires a strong focus on communication and time management skills to work effectively in a remote environment

Growth Opportunities:

• As REPLUG continues to grow, there will be opportunities for the OEM Media Buyer & AdOps Specialist to take on more responsibilities and advance their career within the company
• The company's focus on innovation and continuous learning provides ample opportunities for professional development
• With a high-growth environment, there are opportunities for the successful candidate to scale with the company and make a significant impact on its success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote - REPLUG does not have a physical office, and all work is done remotely

Office Location(s): Berlin, Germany (Remote)

Geographic Context:

• Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
• The city is known for its vibrant tech industry, startup scene, and diverse cultural offerings
• Berlin is also home to a significant Mandarin-speaking community, which may provide opportunities for networking and collaboration

Work Schedule: Full-time (40 hours per week) with flexible scheduling - REPLUG offers a high degree of flexibility in work hours to accommodate individual needs and preferences

ASSUMPTION: The fully remote work environment at REPLUG requires strong self-motivation, time management, and communication skills to work effectively and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the Head of OEM Division

Key Assessment Areas:

• Technical proficiency in mobile media buying, AdOps, and user acquisition
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with REPLUG's core values

Application Tips:

• Highlight your relevant experience and achievements in mobile media buying, AdOps, or user acquisition
• Demonstrate your proficiency in Mandarin Chinese and your ability to communicate effectively with OEM partners
• Showcase your problem-solving skills and ability to optimize campaigns based on performance data
• Tailor your resume and cover letter to emphasize your fit with REPLUG's company culture and core values
• Prepare for the technical assessment or case study by brushing up on your knowledge of OEM platforms, DSPs, AdNetworks, and MMPs

ATS Keywords: OEM, media buying, AdOps, user acquisition, Mandarin, campaign management, performance optimization, data analysis, communication, collaboration, problem-solving, detail orientation, proactivity, organizational skills, MMP, DSP, AdNetwork

ASSUMPTION: The interview process at REPLUG is designed to assess both technical proficiency and cultural fit, with a strong emphasis on communication and collaboration skills.

🛠️ Tools & Technologies

• MMP platforms (Adjust, Appsflyer, etc.)
• DSPs and AdNetworks
• OEM platforms (Xiaomi, Appnext, Digital Turbine, etc.)
• Google Sheets and other data analysis tools
• Project management and collaboration tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The OEM Media Buyer & AdOps Specialist will be expected to be proficient in a wide range of tools and technologies to manage campaigns effectively and drive performance.

👔 Cultural Fit Considerations

Company Values:

• 👀 Integrity and Transparency - A no-nonsense approach, fostering a culture of honesty and transparency in all day-to-day activities
• 🔝 Excellence in Execution - Committed to delivering high-quality output in every project, with a focus on attention to detail and exceeding client expectations
• 🦄 Innovation and Creativity - Continuously challenging the status quo and striving for innovation, with a focus on bringing new ideas and approaches every quarter
• 🎯 Customer-Centric Approach - Prioritizing understanding client needs and delivering solutions that drive their growth and business value
• 🤓 Continuous Learning and Knowledge Sharing - Staying updated with the latest industry trends and encouraging knowledge growth, with a focus on sharing learnings and insights to advance the industry
• ✊ Proactivity and Ownership - A doer mindset, taking initiative, taking ownership of tasks, and driving projects to completion
• 🤝 Collaboration and Teamwork - Believing in the power of teamwork, with a focus on supporting and amplifying each other's impact
• 🙇 Adaptability and Resilience - Staying adaptable and embracing changes, with a focus on resilience in facing challenges and ensuring sustained growth and success

Work Style:

• Highly autonomous and self-driven, with a strong focus on proactivity and initiative
• Strong communication and collaboration skills, with a focus on working effectively in a remote environment
• Highly detail-oriented and organized, with a strong focus on accuracy and precision
• Strong analytical and problem-solving skills, with a focus on data-driven decision-making

Self-Assessment Questions:

• How do you align with REPLUG's core value of integrity and transparency in your day-to-day work?
• Can you provide an example of a time when you demonstrated excellence in execution and exceeded client expectations?
• How do you stay up-to-date with industry trends and continuously challenge the status quo in your work?
• How do you prioritize understanding client needs and delivering solutions that drive their growth and business value?
• Can you describe a time when you demonstrated strong adaptability and resilience in the face of challenges or setbacks?

ASSUMPTION: REPLUG places a strong emphasis on cultural fit and alignment with its core values, with a focus on proactivity, collaboration, and continuous learning.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the mobile advertising industry may present challenges in staying up-to-date with platform changes and industry trends
• The remote work environment may present challenges in maintaining productivity and work-life balance
• The high degree of autonomy and proactivity required for this role may present challenges in managing multiple campaigns and partners simultaneously
• The need to communicate effectively with OEM partners in Mandarin may present challenges for candidates with lower proficiency in the language

ASSUMPTION: The OEM Media Buyer & AdOps Specialist must be prepared to adapt to a fast-paced and dynamic work environment, with a strong focus on continuous learning and proactivity.

📈 Similar Roles Comparison

• Compared to traditional media buying roles, this position requires a higher degree of technical proficiency and autonomy in managing campaigns and driving performance
• Compared to other AdOps roles, this position places a stronger emphasis on media buying and campaign management, with a focus on driving growth and performance
• Compared to other user acquisition roles, this position requires a higher degree of expertise in OEM advertising and a deeper understanding of the OEM ecosystem

ASSUMPTION: This role is unique in its focus on OEM advertising and requires a high degree of expertise in both media buying and AdOps to drive performance and growth for mobile apps.

📝 Sample Projects

• Launching a user acquisition campaign for a new mobile app on the Xiaomi OEM platform, with a focus on driving installs and optimizing performance based on CPI and retention KPIs
• Managing an ongoing campaign for an established mobile app on the Appnext OEM platform, with a focus on scaling user acquisition and optimizing performance based on ROAS and LTV KPIs
• Collaborating with the Strategy team to develop a growth strategy for a mobile app, with a focus on identifying new opportunities for user acquisition and optimizing performance across multiple OEM platforms and DSPs/AdNetworks

ASSUMPTION: The OEM Media Buyer & AdOps Specialist will be expected to manage a portfolio of high-growth mobile apps, with a focus on driving performance and growth through effective campaign management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the OEM division?
• How does the OEM division collaborate with other teams within REPLUG, such as Strategy and Client Success?
• What are the key priorities for the OEM division in the next 6 to 12 months, and how does this role contribute to those priorities?
• How does REPLUG support the professional development and growth of its employees?
• What are the key challenges facing the mobile advertising industry, and how does REPLUG differentiate itself from competitors?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a deep understanding of the company and industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your knowledge of OEM platforms, DSPs, AdNetworks, and MMPs
• Research REPLUG's company culture and core values to demonstrate your fit with the organization
• Follow up with the HR team one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.