📌 Core Information
🔹 Job Title: OMG UK Head of Influencer Marketing
🔹 Company: Omnicom Media Group UK
🔹 Location: London
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 remote)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading the development and integration of OMG's global influencer proposition, CREO, in the UK market
- Defining OMG’s approach to influencer campaigns and ensuring seamless collaboration between agency teams
- Leveraging best talent, tools, and practices to shape the perception and success of CREO
- Working closely with in-agency influencer and creator teams to drive influencer marketing efforts
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of influencer marketing trends and best practices.
📋 Key Responsibilities
✅ Lead the development, integration, and scalability of OMG’s global influencer proposition, CREO, in the UK market
✅ Define and embed OMG’s overarching approach to influencer and creator campaigns
✅ Collaborate closely with in-agency influencer and creator teams to drive influencer marketing efforts
✅ Establish CREO as a market-leading proposition by leveraging the best talent, tools, and practices
✅ Ensure seamless collaboration between agency teams and provide strategic guidance on influencer marketing campaigns
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in influencer marketing, digital strategies, and team leadership
Required Skills:
- Expertise in influencer marketing and digital strategies
- Proven experience in leading teams and managing campaigns
- Strong strategic planning and analytical skills
- Excellent communication and stakeholder management skills
- Familiarity with market research and data analysis tools
Preferred Skills:
- Experience working with global influencer propositions
- Knowledge of the media agency landscape and industry trends
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or within a media agency environment may have an advantage.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- Flexible working hours and hybrid work arrangement
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Income protection
- Employee assistance program
- Generous holiday allowance
- Learning and development opportunities
Working Hours: Standard working hours are 9:30 – 17:30 with flexibility to start between 8:30 and 10:30 and finish between 16:30 and 18:30
ASSUMPTION: The salary range is an estimate based on market research and similar roles in the industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 5,001-10,000 employees
Founded: 1986 (Omnicom Group Inc.)
Company Description:
- OMG UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, MG OMD, PHD, and Hearts & Science
- Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities to enable agencies to deliver more relevant and actionable consumer experiences
- Committed to providing a truly inclusive environment where everyone can bring their true selves to work and thrive in a culture of equality, inclusion, and fairness
Company Specialties:
- Planning and buying advertising space
- Digital marketing, including social media, mobile, and VOD
- Econometrics and investment planning
- Data analysis and media targeting
- Branded content and sponsorship
- Direct response marketing
- Consumer insight and search
- Ethnic marketing
Company Website: Omnicom Media Group UK
ASSUMPTION: OMG UK is part of the larger Omnicom Group Inc., which operates in over 100 countries worldwide.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Managing Director of OMG UK and oversees the influencer marketing teams across the agency
Work Arrangement: Hybrid (3 days in office, 2 remote)
Growth Opportunities:
- Potential to shape the influencer marketing landscape within OMG UK and contribute to the global CREO proposition
- Opportunities to work with and learn from experienced industry professionals across the agency
- Chance to develop leadership and management skills by guiding and mentoring team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the agency's influencer marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): London (Bankside 2, 90-100 Southwark Street) and Manchester (Canada House, Chepstow St)
Geographic Context:
- London is a vibrant, multicultural city with a thriving advertising industry
- OMG UK's offices are located in central London, offering easy access to public transportation and numerous amenities
- The agency's hybrid work arrangement allows for a balance between in-office collaboration and remote work
Work Schedule: Standard working hours are 9:30 – 17:30 with flexibility to start between 8:30 and 10:30 and finish between 16:30 and 18:30
ASSUMPTION: The London office provides a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Managing Director of OMG UK
Key Assessment Areas:
- Influencer marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with OMG UK's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with influencer marketing campaigns and strategies
- Research OMG UK and the broader advertising industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Influencer Marketing, Digital Strategies, Campaign Management, Team Leadership, Strategic Planning, Market Analysis, Global Proposition, Collaboration, Stakeholder Management
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications, but typically involves a combination of behavioral and situational interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Instagram, TikTok, Twitter, etc.)
- Influencer marketing and analytics tools (e.g., HypeAuditor, Grin, Upfluence)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Excellence
- Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to inform strategic decisions?
- Do you have experience leading teams and managing campaigns in a fast-paced, dynamic setting?
ASSUMPTION: Candidates who align with OMG UK's values and work style are more likely to succeed in this role and contribute to the agency's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Ensuring seamless collaboration and communication between agency teams
- Adapting to a hybrid work arrangement and managing remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on leading the development and integration of OMG's global influencer proposition, CREO, in the UK market
- Similar roles in other agencies may have a broader scope or focus on specific client accounts
- Career progression in this role could lead to senior leadership positions within OMG UK or the broader Omnicom Group Inc.
ASSUMPTION: This role offers a unique opportunity to shape the influencer marketing landscape within OMG UK and contribute to the global CREO proposition.
📝 Sample Projects
- Developing and implementing a comprehensive influencer marketing strategy for a major brand launch
- Managing a team of influencer marketing specialists to execute campaigns across multiple platforms and regions
- Conducting market research and analysis to identify trends and opportunities in the influencer marketing landscape
ASSUMPTION: These projects are representative of the types of initiatives the Head of Influencer Marketing might oversee, but the specific projects will depend on the agency's client portfolio and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader influencer marketing strategy for OMG UK and the global CREO proposition?
- What are the key priorities for this role in the first 90 days?
- How does OMG UK support the professional development and growth of its employees?
- What are the most significant challenges facing the influencer marketing industry, and how can this role address them?
- How does OMG UK foster a culture of collaboration and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through OMG UK Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching OMG UK, the broader advertising industry, and influencer marketing trends
- Follow up with the hiring manager or talent team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
