SEO Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: SEO Marketing Manager:in (m/w/d)

🔹 Company: contentkueche GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing Services

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative SEO strategies for websites, social media, and digital platforms
• Performing on- and off-page optimization, including keyword research, technical audits, and backlink analysis
• Collaborating with content and social media teams to create search engine-friendly and engaging content
• Analyzing and monitoring SEO performance using relevant tools and data-driven optimization

ASSUMPTION: This role requires a strong focus on data analysis and a creative approach to content optimization. The ideal candidate will have a proven track record in SEO and a passion for staying up-to-date with the latest trends and best practices.

📋 Key Responsibilities

✅ Developing and implementing SEO strategies for websites, social media, and digital platforms

✅ Performing on- and off-page optimization, including keyword research, technical audits, and backlink analysis

✅ Collaborating with content and social media teams to create search engine-friendly and engaging content

✅ Analyzing and monitoring SEO performance using relevant tools and data-driven optimization

✅ Staying up-to-date with market trends and identifying new SEO and performance marketing trends

✅ Providing customized SEO strategies and consulting services to clients

ASSUMPTION: The role may involve occasional travel to client meetings or industry events, depending on the company's policies and client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in SEO, with a focus on strategy development and implementation

Required Skills:

• Proven expertise in SEO strategies, on- and off-page optimization, and technical SEO
• Strong analytical skills and experience with SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Analytics)
• Excellent communication and teamwork skills
• Fluency in German and English

Preferred Skills:

• Experience with content management systems (CMS) and HTML/CSS
• Knowledge of JavaScript and/or Python
• Familiarity with Google Ads and social media advertising platforms

ASSUMPTION: While not explicitly stated, a strong understanding of digital platforms, social media, and data-driven marketing strategies is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for this role, experience level, and location)

Benefits:

• Abwechslung & Verantwortung: Vielseitige Projekte und direkter Einfluss auf den digitalen Erfolg unserer Kund:innen
• Arbeitsumfeld: Ein kreatives Team in einer erfolgreichen Content-Marketing-Agentur
• Weiterbildung: Individuelle Entwicklungsmöglichkeiten und regelmäßige Workshops
• Top-Lage: Ein modernes Büro im Herzen von München mit einer inspirierenden Arbeitsatmosphäre

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options potentially available

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on SEO, content marketing, and social media

Company Size: Small (11-50 employees), offering a collaborative and dynamic work environment

Founded: 2011, with over a decade of experience in the digital marketing industry

Company Description:

• contentkueche GmbH is a Munich-based marketing agency specializing in SEO, content marketing, and social media
• The company focuses on maximizing the digital reach of its clients through data-driven strategies and creative content
• contentkueche GmbH offers a range of services, including social media management, online consulting, and video production

Company Specialties:

• Social Media
• Content Marketing
• SEO
• Online Consulting
• TikTok
• Instagram
• Online Marketing
• Consulting
• Conceptualization
• Content Production
• YouTube
• Video Production
• Campaigns
• Brand Awareness

Company Website: www.contentkueche.de

ASSUMPTION: The company's focus on creativity, engagement, and results-driven strategies sets it apart in the digital marketing industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The SEO Marketing Manager will report directly to the company's management team and work closely with the content and social media teams

Work Arrangement: On-site, with potential opportunities for remote work or hybrid arrangements

Growth Opportunities:

• Advancement to a senior role or management position within the company
• Expanding expertise in related marketing disciplines, such as PPC or social media advertising
• Potential opportunities to work with international clients and gain global marketing experience

ASSUMPTION: The company's focus on individual development and regular workshops provides ample opportunities for professional growth and advancement.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Munich with an inspiring work atmosphere

Office Location(s): Herzogstrasse 64, Munich, Bavaria 80803, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant cultural scene, high quality of life, and strong economy
• Munich is home to numerous multinational corporations and is a major hub for the tech and digital industries

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options potentially available

ASSUMPTION: The company's central location in Munich offers easy access to public transportation, cultural attractions, and a wide range of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the management team and relevant department heads
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• SEO expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of your SEO strategies, campaigns, and successes
• Demonstrate your understanding of the company's focus on creativity, engagement, and results-driven strategies

ATS Keywords: SEO, Marketing, Strategy, Optimization, Analytics, Content, Social Media, Digital Marketing, Munich

ASSUMPTION: The company's focus on creativity and engagement in the interview process may involve case studies, brainstorming exercises, or other interactive assessments to evaluate candidates' problem-solving skills and cultural fit.

🛠️ Tools & Technologies

• SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Analytics)
• Content management systems (CMS) and HTML/CSS
• JavaScript and/or Python (preferred but not required)
• Google Ads and social media advertising platforms (preferred but not required)

ASSUMPTION: The company may provide training and resources to help the successful candidate develop their skills in specific tools or technologies, as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Engagement and collaboration
• Results-driven and data-focused

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you approach creative problem-solving in SEO campaigns?
• Can you describe a time when you identified a new SEO trend and successfully implemented it for a client?
• How do you balance data-driven decision-making with creative content strategies?

ASSUMPTION: The company's focus on creativity, engagement, and results-driven strategies requires candidates who are not only skilled in SEO but also able to think outside the box and collaborate effectively with team members.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Balancing data-driven optimization with creative content strategies
• Working in a fast-paced and dynamic environment

ASSUMPTION: The role may require occasional overtime or flexible scheduling to meet project deadlines or client needs.

📈 Similar Roles Comparison

• Unlike related roles in SEO, this position places a strong emphasis on creativity and engagement in addition to technical expertise
• The company's focus on results-driven strategies and data analysis sets it apart in the digital marketing industry
• Career progression in this role may involve expanding expertise in related marketing disciplines or taking on management responsibilities

ASSUMPTION: The company's unique approach to SEO and digital marketing offers a compelling opportunity for candidates seeking a creative and engaging work environment.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a major e-commerce client, resulting in a 50% increase in organic traffic
• Conducting a technical SEO audit for a leading B2B website, identifying and addressing critical on-page and off-page optimization issues
• Collaborating with the content team to create a series of engaging blog posts and articles, optimized for search engines and designed to drive user engagement and conversions

ASSUMPTION: The company's focus on creativity, engagement, and results-driven strategies requires candidates who are not only skilled in SEO but also able to think outside the box and collaborate effectively with team members.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its SEO team members?
• Can you describe a recent SEO campaign or project that the team has worked on, and what were the key challenges and successes?
• How does the company approach collaboration and communication between its SEO, content, and social media teams?
• What are the most important qualities and skills that the company looks for in a successful SEO Marketing Manager?
• How does the company measure the success of its SEO campaigns and strategies, and how does this inform ongoing optimization and improvement?

ASSUMPTION: The company's focus on creativity, engagement, and results-driven strategies requires candidates who are not only skilled in SEO but also able to think outside the box and collaborate effectively with team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare examples of your SEO strategies, campaigns, and successes to discuss during the interview
• Research the company's focus on creativity, engagement, and results-driven strategies, and be prepared to discuss how your background and skills align with these priorities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.