Omnichannel Growth Director (Wellmore)

📌 Core Information

🔹 Job Title: Omnichannel Growth Director (Wellmore)

🔹 Company: Careers with WM Partners' Portfolio Companies

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Architecting and leading a unified customer acquisition strategy across DTC, Amazon, retail, and third-party e-commerce for a portfolio of CPG wellness brands.
• Maximizing total brand value from media, influencer, and brand marketing investments, prioritizing halo effects, contribution margin, and LTV-over-ROAS.
• Collaborating cross-functionally with retention, site optimization, finance, ops, creative, and supply chain teams to ensure alignment on growth strategies.
• Managing and developing junior marketers and cross-functional collaborators with a focus on systems thinking, test-and-learn agility, and business impact.
• Fostering a collaborative, performance-driven culture grounded in strategic clarity and operational excellence.

ASSUMPTION: This role requires a strategic mindset and the ability to balance long-term customer value and short-term performance metrics. The ideal candidate will have experience in omnichannel growth strategies and a strong understanding of media buying, planning, and analytics.

📋 Key Responsibilities

✅ Developing quarterly and annual omnichannel growth roadmaps that align media investments with brand strategies, contribution margin goals, inventory availability, and cross-channel dynamics.

✅ Defining allowable CACs per channel based on LTV, AOV, promotional mix, and halo impact.

✅ Presenting investment tradeoffs and performance forecasts to executive leadership with clear rationale for sequencing and upside/risk balance.

✅ Owning $5M–$15M in working media budgets across Meta, Google, TikTok, Amazon Ads, retail media, and emerging channels—optimized for blended CAC and long-term value, not siloed ROAS.

✅ Building and scaling an ambassador, affiliate, and influencer program with a focus on content repurposing, whitelisting, and channel amplification.

✅ Partnering closely with Amazon and retail leads to coordinate paid media, DSP, and in-store lift strategies that reinforce brand and product demand across all channels.

✅ Collaborating with retention (email/SMS, loyalty) and site optimization teams to ensure acquisition strategies support long-term value and repeat rate improvement.

✅ Integrating growth planning with finance, ops, creative, and supply chain—ensuring alignment on inventory coverage, margin thresholds, and campaign readiness.

✅ Managing external creative and media agencies, holding them accountable to omnichannel KPIs and ROAS-to-LTV impact.

✅ Owning growth analytics, including blended ROAS, CAC:LTV, halo effect quantification, and incrementality testing.

✅ Leading implementation and refinement of MMM, attribution platforms, and Looker/PowerBI dashboards to measure both online & in-store performance.

✅ Driving a culture of first-principles testing and media efficiency, constantly iterating based on channel trends, cohort behavior, and market feedback.

✅ Mentoring and developing junior marketers and cross-functional collaborators with a focus on systems thinking, test-and-learn agility, and business impact.

✅ Fostering a collaborative, performance-driven culture grounded in strategic clarity and operational excellence.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with ambiguity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus but not required.

Experience: 7+ years in growth marketing, with 3+ years in a senior leadership role at an omnichannel CPG brand (health & wellness preferred).

Required Skills:

• Proven success scaling paid media budgets >$5M with measurable contribution to topline growth and profitability across DTC, Amazon, and retail.
• Deep fluency in media buying and planning across digital (Meta, Google, TikTok), Amazon Ads, and retail media.
• Strong command of MMM, attribution tools, and incrementality frameworks.
• Competence with Looker, PowerBI, or similar tools for cross-channel analytics.
• Ability to balance long-term customer value and short-term performance metrics.
• Skilled at translating financial models and margin dynamics into tactical media decisions.
• Experienced in cross-functional collaboration across marketing, retention, finance, ops, and creative.
• Holistic thinker who sees channels as interconnected growth levers, not silos.
• Operator mindset with comfort in ambiguity, complexity, and speed.
• Clear communicator with executive presence and team leadership capability.

Preferred Skills:

• Experience in regulated CPG environments (e.g., FDA/FTC-compliant marketing).
• Direct experience with Amazon DSP, retail co-op media, and advanced affiliate/influencer programs.

ASSUMPTION: The required and preferred qualifications listed above are subject to change based on business needs and may evolve over time. The ideal candidate will possess a strong foundation in growth marketing and a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $165,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.

Benefits:

• Comprehensive Health Benefits
• 401K with a generous match
• Generous Paid Time Off and Holidays
• Telemedicine & Employee Assistance Program (EAP) resources
• Paid Parental Leave (Primary & Non-Primary)
• Short-term and Long-term disability
• Education, Fitness & BeWell Flex Funds
• Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
• Employee Referral Program
• Free Product Across All Brands

Working Hours: Full-time position with a typical workweek of 40 hours, Monday through Friday. Flexible hours may be available based on business needs and team agreement.

ASSUMPTION: The salary range and benefits listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will possess a strong foundation in growth marketing and a willingness to learn and adapt in a dynamic environment.

📌 Applicant Insights

🔍 Company Context

Industry: Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. The company is committed to making clean, great-tasting products that improve the health and wellbeing of consumers and the planet.

Company Size: Wellmore Holdings is a mid-sized company with a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities they live in.

Founded: Wellmore Holdings was founded in 2022 by WM Partners.

Company Description:

• Wellmore Holdings is a portfolio of clean, fast-growing brands across several health and wellness categories.
• The company is committed to making clean, great-tasting products that improve the health and wellbeing of consumers and the planet.
• Wellmore Holdings is owned by WM Partners and includes brands such as Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

Company Specialties:

• Sports nutrition
• Plant-based protein
• Collagen
• Teas
• Superfoods

Company Website: getwellmore.com

ASSUMPTION: The company context provided above is based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

📊 Role Analysis

Career Level: Senior leadership role with the opportunity to grow and make a significant impact on the company's success.

Reporting Structure: The Omnichannel Growth Director will report directly to the Chief Marketing Officer and work closely with cross-functional teams, including retention, site optimization, finance, ops, creative, and supply chain.

Work Arrangement: This is a remote, full-time position with a flexible work schedule based on business needs and team agreement.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands and evolves.
• Opportunity to make a significant impact on the company's success and shape the future of the wellness industry.
• Chance to work with a diverse and talented team of professionals committed to making a positive impact on the planet, on people, and on the communities they live in.

ASSUMPTION: The role analysis provided above is based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office location required.

Office Location(s): United States (Remote)

Geographic Context:

• The United States is a large and diverse country with a wide range of climates, cultures, and landscapes.
• The remote work environment allows for flexibility and the ability to work from anywhere with an internet connection.
• The ideal candidate will possess strong communication and collaboration skills to work effectively in a remote team setting.

Work Schedule: Full-time position with a typical workweek of 40 hours, Monday through Friday. Flexible hours may be available based on business needs and team agreement.

ASSUMPTION: The location and work environment provided above are subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will possess strong communication and collaboration skills to work effectively in a remote team setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team.
• In-depth behavioral and skills-based interview with the hiring manager and other key stakeholders.
• Final interview with the Chief Marketing Officer or another senior leader.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Experience with omnichannel growth strategies and media buying, planning, and analytics.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Clear communication and presentation skills.
• Leadership and mentoring capabilities.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with omnichannel growth strategies, media buying, planning, and analytics, as well as your ability to collaborate effectively with cross-functional teams.
• Prepare examples of your past successes in driving profitable growth and improving customer acquisition costs in a CPG environment.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Omnichannel Growth, Customer Acquisition, Media Buying, Media Planning, Analytics, Cross-Functional Collaboration, Team Leadership, CPG, Wellness Industry, Remote Work

ASSUMPTION: The interview and application insights provided above are based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

🛠️ Tools & Technologies

• Looker or PowerBI for cross-channel analytics
• MMM and attribution tools for measuring performance and incrementality
• Google Analytics, Facebook Ads Manager, and other digital marketing platforms
• Amazon Ads and retail media platforms
• Project management and collaboration tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will possess a strong understanding of the tools and technologies required for the role and a willingness to learn and adapt in a dynamic environment.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions.
• Innovation: We continuously seek new and better ways to improve our products, processes, and customer experiences.
• Collaboration: We work together to achieve our goals and support each other's success.
• Accountability: We take ownership of our responsibilities and deliver on our commitments.
• Sustainability: We are committed to making clean, great-tasting products that improve the health and wellbeing of consumers and the planet.

Work Style:

• Remote work environment with a flexible and autonomous work style.
• Strong communication and collaboration skills are essential for working effectively in a remote team setting.
• A growth mindset and a willingness to learn and adapt in a dynamic environment.
• A passion for making a positive impact on the planet, on people, and on the communities they live in.

Self-Assessment Questions:

• Do you possess a strong understanding of omnichannel growth strategies and media buying, planning, and analytics?
• Are you comfortable working in a remote and autonomous work environment with a flexible and dynamic schedule?
• Do you possess strong communication and collaboration skills and a willingness to learn and adapt in a dynamic environment?
• Are you passionate about making a positive impact on the planet, on people, and on the communities they live in?

ASSUMPTION: The cultural fit considerations provided above are based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the company's values and work style and a passion for making a positive impact on the planet, on people, and on the communities they live in.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to balance long-term customer value and short-term performance metrics.
• The ideal candidate will have experience in omnichannel growth strategies and a strong understanding of media buying, planning, and analytics.
• The role may require occasional travel for meetings and events, depending on business needs and team agreement.
• The remote work environment may present challenges in terms of communication and collaboration, and the ideal candidate will possess strong skills in these areas.
• The wellness industry is dynamic and competitive, and the ideal candidate will possess a strong understanding of the market and a passion for making a positive impact on the planet, on people, and on the communities they live in.

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager or Director of Customer Acquisition in a CPG or wellness company.
• The wellness industry is characterized by a focus on natural, clean, and sustainable products, as well as a commitment to making a positive impact on the planet, on people, and on the communities they live in.
• Career paths in the wellness industry may include roles in marketing, product development, sales, and operations, with opportunities for growth and advancement based on the candidate's qualifications and experience.

ASSUMPTION: The similar roles comparison provided above is based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

📝 Sample Projects

• Developing and executing a quarterly omnichannel growth roadmap that aligns media investments with brand strategies, contribution margin goals, inventory availability, and cross-channel dynamics.
• Conducting a comprehensive analysis of media buying and planning strategies across digital, Amazon, and retail channels to optimize for blended CAC and long-term value.
• Collaborating with cross-functional teams to integrate growth planning with finance, ops, creative, and supply chain—ensuring alignment on inventory coverage, margin thresholds, and campaign readiness.
• Managing and developing junior marketers and cross-functional collaborators with a focus on systems thinking, test-and-learn agility, and business impact.

ASSUMPTION: The sample projects listed above are subject to change based on business needs and may vary depending on the candidate's qualifications and experience. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to omnichannel growth and how this role fits into that strategy?
• How does the company measure the success of its media buying and planning strategies, and how can I contribute to improving those metrics?
• What are the key challenges facing the wellness industry, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how can I contribute to achieving them?

ASSUMPTION: The key questions to ask during the interview provided above are based on publicly available information and may be subject to change. The ideal candidate will possess a strong understanding of the health and wellness industry and a passion for making a positive impact on the planet, on people, and on the communities they live in.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/sS4NsfWDr8uMbeXoJywisk/remote-omnichannel-growth-director-(wellmore)-in-united-states-at-careers-with-wm-partners'-portfolio-companies
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with omnichannel growth strategies, media buying, planning, and analytics.
• Prepare examples of your past successes in driving profitable growth and improving customer acquisition costs in a CPG environment.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the final round, be prepared to complete a background check and reference check.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.