On-site SEO Specialist | Senior

📌 Core Information

🔹 Job Title: On-site SEO Specialist | Senior

🔹 Company: Hostinger

🔹 Location: Vilnius, Lithuania or Warsaw, Poland

🔹 Job Type: Full-time, Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Vilnius, Kaunas) or Hybrid (Warsaw)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through on-site SEO efforts
• Collaborating cross-functionally to optimize landing pages and content
• Analyzing market trends and competitor activities to identify growth opportunities
• Staying current with SEO best practices and algorithm updates
• Working at scale to optimize large sets of landing pages and maintain key high-volume pages

ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Own on-site SEO efforts within one or multiple product verticals and locales, managing performance tracking and optimization on an ongoing and ad-hoc basis.

✅ Identify scalable SEO opportunities based on data insights, competitor benchmarking, and organic search trends.

✅ Optimize new and existing landing pages to improve visibility, rankings, and conversions across various search intents.

✅ Conduct keyword research to uncover high-impact opportunities for content expansion and optimization.

✅ Develop a strategic approach to AI-generated content (AIO), ensuring it aligns with SEO goals, quality standards, and visibility in search.

✅ Stay current with search engine algorithm updates and evolving SEO best practices, applying them to content structure, internal architecture, and beyond.

✅ Collaborate closely with cross-functional teams including Content, Localization, Websites, CRO, Off-site SEO, Product, and the Technical SEO Lead to drive unified and impactful SEO initiatives.

ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and cross-functional collaboration to drive SEO success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of hands-on experience in on-site SEO, with a proven track record of driving organic growth for high-traffic websites.

Required Skills:

• Strong analytical skills with the ability to extract insights from data, prioritize based on impact, and measure performance over time.
• Experience working at scale—creating and optimizing large sets of landing pages, while also improving and maintaining key high-volume pages that drive core business results.
• Skilled in keyword research, search intent mapping, and implementing on-page strategies that improve visibility, rankings, and conversions.
• Solid understanding of how on-site SEO connects with technical and off-site SEO factors within a full-funnel approach.
• Proficient in using tools such as Google Search Console, GA4, Ahrefs, Semrush, and keyword rank trackers.
• Curious and growth-oriented—continuously learning from trends, search engine changes, and the evolving impact of AI and LLMs on SEO.
• Proactive, organized, and collaborative—comfortable working cross-functionally with content, technical SEO, product, and CRO teams.

Preferred Skills:

• Fluency in multiple languages (beneficial for international SEO efforts).
• Experience with AI-generated content and its integration with SEO strategies.

ASSUMPTION: Given the role's focus on driving organic growth, strong analytical skills and a proven track record in on-site SEO are crucial for success.

💰 Compensation & Benefits

Salary Range: 3000 - 4000 EUR/month (gross, depending on experience level)

Benefits:

• 🚀 360 Growth: Access to learning platforms, global conferences, physical and digital libraries, feedback culture, mentoring, and internal mobility opportunities.
• 🎯 Freedom & Responsibility: Flexible work arrangements, including modern offices in Kaunas and Vilnius, remote work options, and schedule flexibility.
• 💪 Wellness Simplified: Insurance from Day 1, gym memberships, recharge leave, regular health checks, sports, arts, and hobby clubs.
• 🎉 Work Hard - Party Hard: Company events, milestone gifts, access to the Žalgiris Arena VIP Lounge, and celebrations of life's big moments.

Working Hours: Full-time (40 hours/week), with flexible scheduling and work arrangements.

ASSUMPTION: The salary range is based on industry standards for senior SEO specialists in the IT services sector, considering the role's requirements and Hostinger's company size.

📌 Applicant Insights

🔍 Company Context

Industry: Hostinger operates in the competitive IT services and IT consulting sector, focusing on web hosting, domain registration, and website builder services.

Company Size: Hostinger is a mid-sized company with 501-1,000 employees, offering a growth-focused workplace culture that brings out the best in employees.

Founded: Hostinger was founded in 2004 and has since grown to serve nearly 3 million clients in 150 countries.

Company Description:

• Hostinger is a web host on a mission to break down barriers to achieving success online, providing tools that help individuals and small businesses succeed faster and easier.
• The company's 10 company principles guide its culture and approach to work, emphasizing customer obsession, innovative products, and talented teams.
• Hostinger offers a dynamic, fast-paced environment with opportunities for growth and learning.

Company Specialties:

• Web Hosting
• VPS Servers
• Domain Registration
• WordPress
• Website Builder
• Domains
• Cloud Hosting
• VPS Hosting
• Titan Email Hosting

Company Website: http://www.hostinger.com/career

ASSUMPTION: Hostinger's focus on customer obsession and innovative products creates an environment where SEO specialists can make a significant impact on the company's growth.

📊 Role Analysis

Career Level: This role is a senior position within the SEO team, offering opportunities for growth and leadership within the organization.

Reporting Structure: The SEO Specialist reports directly to the Head of SEO, Aurimas Gudavičius, and collaborates with cross-functional teams including Content, Localization, Websites, CRO, Off-site SEO, Product, and the Technical SEO Lead.

Work Arrangement: The role is based in either Vilnius, Lithuania, or Warsaw, Poland, with flexible work arrangements including modern offices, remote work options, and schedule flexibility.

Growth Opportunities:

• Advancement within the SEO team or related departments as the company continues to grow and expand its services.
• Cross-functional collaboration and learning opportunities with various teams within Hostinger.
• Access to learning platforms and global conferences to develop skills and advance career prospects.

ASSUMPTION: This role offers strong growth potential within a dynamic and expanding company, with opportunities for both professional and personal development.

🌍 Location & Work Environment

Office Type: Modern offices in Kaunas and Vilnius, Lithuania, with remote work options available for the Warsaw, Poland location.

Office Location(s): Švitrigailos g. 34, 34, Vilnius, LT-03230, Lithuania; Jonavos g. 60c, Kaunas, 44192, Lithuania; Jonavos g. 60c, Kaunas, 44192, Poland

Geographic Context:

• Vilnius, Lithuania: A vibrant, multicultural city with a rich history, offering a high quality of life and affordable living costs.
• Kaunas, Lithuania: The second-largest city in Lithuania, known for its historic old town and cultural attractions.
• Warsaw, Poland: A bustling metropolis with a thriving tech industry, offering a mix of history and modernity.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and work arrangements.

ASSUMPTION: The modern offices and flexible work arrangements create an ideal environment for collaboration, creativity, and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• SEO knowledge and experience
• Analytical and problem-solving skills
• Collaboration and communication skills
• Cultural fit and alignment with Hostinger's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience and achievements.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to SEO challenges.
• Research Hostinger's company principles and be ready to discuss how you embody them in your work.

ATS Keywords: On-site SEO, keyword research, data analysis, content optimization, search intent mapping, technical SEO, collaboration, performance tracking, market analysis, competitor benchmarking, AI-generated content, SEO trends, Google Search Console, Ahrefs, Semrush, GA4

ASSUMPTION: Hostinger's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Search Console
• GA4
• Ahrefs
• Semrush
• Keyword rank trackers
• AI-generated content platforms (e.g., Copy.ai, Frase.io)

ASSUMPTION: The tools and technologies listed are commonly used in on-site SEO roles and may vary depending on the specific needs and preferences of the Hostinger SEO team.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Innovative products
• Talent-driven teams

Work Style:

• Proactive and assertive
• Data-driven decision making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you embody Hostinger's company principles in your work?
• Can you provide an example of a time when you identified and capitalized on a scalable SEO opportunity?
• How do you stay current with SEO best practices and algorithm updates?

ASSUMPTION: Hostinger's company principles guide its culture and approach to work, with a focus on customer obsession, innovative products, and talented teams.

⚠️ Potential Challenges

• Managing a high volume of landing pages and maintaining performance across multiple product verticals and locales.
• Keeping up with the fast-paced nature of the IT services industry and evolving SEO best practices.
• Collaborating effectively with cross-functional teams and stakeholders to drive unified SEO initiatives.
• Balancing strategic planning with hands-on optimization and data analysis.

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable SEO specialist to overcome them successfully.

📈 Similar Roles Comparison

• This role focuses more on on-site SEO and content optimization compared to related positions, which may have a broader focus on technical SEO, off-site SEO, or content strategy.
• Hostinger's mid-sized company structure offers a growth-focused workplace culture that brings out the best in employees, compared to larger enterprises or smaller startups.
• Career progression in this role may involve moving into a leadership position within the SEO team or related departments, with opportunities for both professional and personal development.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on optimization, and cross-functional collaboration, with opportunities for growth and development within a dynamic and expanding company.

📝 Sample Projects

• Conducting a comprehensive keyword research project to identify high-impact opportunities for content expansion and optimization across multiple product verticals and locales.
• Developing and implementing a strategic approach to AI-generated content (AIO) to ensure it aligns with SEO goals, quality standards, and visibility in search.
• Optimizing a high-volume, core landing page to improve visibility, rankings, and conversions, while maintaining its performance over time.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the SEO Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the SEO department and how this role fits into it?
• How does the SEO team collaborate with other departments, such as Content, Product, and CRO, to drive unified and impactful SEO initiatives?
• What are the most significant SEO challenges and opportunities facing Hostinger in the near future, and how can this role contribute to addressing them?
• How does Hostinger support the professional development and growth of its SEO team members?
• What is the company's approach to work-life balance and employee well-being, particularly for roles that require a high degree of flexibility and adaptability?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, the company's culture, and the opportunities for growth and development within the SEO team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO experience and achievements, emphasizing your problem-solving skills and approach to SEO challenges.
• Prepare for behavioral and situational interview questions, focusing on your ability to work collaboratively and adapt to a dynamic, fast-paced environment.
• Research Hostinger's company principles and be ready to discuss how you embody them in your work.
• Follow up with the hiring manager, Aurimas Gudavičius, within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.