📌 Core Information
🔹 Job Title: On Trade Brand Developer - Barcelona
🔹 Company: Brown-Forman
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: Sales & Business Development
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic growth in the on-trade and specialized channels
- Managing relationships with key clients and enhancing brand visibility
- Developing commercial plans and leading negotiations
- Monitoring market trends to adjust strategies
ASSUMPTION: This role requires a strong understanding of the local market and the ability to build and maintain relationships with key clients.
📋 Key Responsibilities
✅ Develop and implement commercial plans to boost the visibility and turnover of our brands at strategic points of sale
✅ Manage relationships with clients in the HORECA channel, Border channel, specialized retail, and premium accounts, ensuring a prominent and sustainable presence
✅ Identify business and growth opportunities, proposing tailored solutions to maximize brand value
✅ Work closely with marketing, trade, and brand ambassador teams to ensure consistency in brand activation
✅ Lead commercial negotiations and strategic agreements with key clients, focusing on profitability and excellence in execution
✅ Support the implementation of launches, exclusive events, and training that reinforce the super premium positioning
✅ Monitor the market, competition, and local trends to quickly adjust the commercial strategy
ASSUMPTION: This role requires a high level of autonomy and results orientation, with a strong focus on driving sales and brand growth.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: Demonstrated experience in sales in the alcoholic beverages, luxury, or consumer goods sector, especially in the HORECA channel or premium accounts
Required Skills:
- Excellent communication, negotiation, and relationship management skills
- Deep knowledge of the Northeast Area (Girona, Barcelona, and Border) market, and network of contacts in the On-Trade channel
- Ability to work autonomously and results-oriented
- Passion for spirits brands, with a sensitivity for luxury and detail
- High level of Spanish and English (oral and written)
- Driver's license and availability to travel around the Community of Catalunya
Preferred Skills:
- Previous experience with super premium spirits brands or luxury products
- Training in hospitality, oenology, marketing, or related disciplines
- Knowledge of mixology, cocktail trends, and bar culture
- Ability to create memorable brand experiences, both at the point of sale and at events
- Creative and innovative mindset to propose differential activations
ASSUMPTION: Candidates with experience in the luxury or premium spirits sector will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for a mid-level sales role in Barcelona)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Dynamic work environment with a focus on teamwork and collaboration
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level sales role in Barcelona. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically focusing on super premium spirits
Company Size: Brown-Forman has 5,001-10,000 employees globally, with a significant presence in the spirits industry
Founded: 1870, in Louisville, Kentucky, USA
Company Description:
- Brown-Forman is a global leader in the spirits industry, with a portfolio of premium brands including Jack Daniel's, Woodford Reserve, and Herradura
- The company is committed to responsible drinking and sustainability, with a focus on creating meaningful experiences for consumers
- Brown-Forman offers a premium employee experience, with a range of benefits and opportunities for professional growth
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman's extensive experience in the spirits industry and commitment to premium brands make it an attractive employer for candidates seeking a career in the sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the On-Trade Sales Manager for the Northeast Area
Work Arrangement: On-site, with occasional travel required for client meetings and events
Growth Opportunities:
- Progression to a senior sales role or management position within the company
- Expansion of responsibilities to include additional brands or markets
- Opportunities for professional development and training, such as mixology courses or brand-specific education
ASSUMPTION: Candidates with strong performance in this role may be considered for internal promotions or expanded responsibilities.
🌍 Location & Work Environment
Office Type: Brown-Forman's Barcelona office is a modern, collaborative workspace with a focus on teamwork and innovation
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on tourism and hospitality
- The city is known for its unique architecture, rich history, and diverse culinary scene
- Barcelona offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and numerous cultural attractions
Work Schedule: Full-time, with a flexible work schedule that may include evenings and weekends as needed
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to the unique demands of the on-trade sales industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the On-Trade Sales Manager
- In-person or video interview with the On-Trade Sales Manager and a member of the HR team
- Final interview with the On-Trade Sales Director
Key Assessment Areas:
- Sales and negotiation skills
- Market knowledge and understanding of the local on-trade industry
- Communication and relationship management skills
- Cultural fit and alignment with Brown-Forman's values
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, market knowledge, and communication skills
- Demonstrate your passion for spirits and luxury brands in your application materials
- Prepare for interview questions that focus on your sales strategy, market analysis, and client management skills
ATS Keywords: On-trade sales, HORECA, luxury brands, market analysis, client management, sales strategy, super premium spirits, Barcelona, Spain
ASSUMPTION: Brown-Forman's interview process is designed to assess candidates' sales and communication skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Sales presentation and reporting tools (e.g., PowerPoint, Keynote)
ASSUMPTION: Candidates should be comfortable using basic sales and productivity tools, as well as learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on excellence
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of success in sales, particularly in the on-trade or luxury sectors?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you share Brown-Forman's commitment to responsibility, integrity, and collaboration?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Brown-Forman's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a diverse portfolio of brands with varying sales strategies and target audiences
- Balancing the demands of multiple clients and stakeholders
- Adapting to a dynamic and competitive market, with a focus on driving sales and brand growth
- Occasional travel and work outside of standard business hours
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- On-Trade Brand Developer vs. On-Trade Sales Representative: The Brand Developer role focuses more on strategic planning and brand activation, while the Sales Representative role is more focused on day-to-day sales and client management
- On-Trade Brand Developer vs. Trade Marketing Manager: The Brand Developer role is more focused on the on-trade channel, while the Trade Marketing Manager role oversees marketing efforts across multiple channels
- Career Path: On-Trade Brand Developer → Senior On-Trade Brand Developer → On-Trade Sales Manager → On-Trade Sales Director
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing a targeted sales strategy for a new brand launch in the Barcelona on-trade market
- Creating a training program for on-trade staff to enhance their knowledge of Brown-Forman's premium spirits portfolio
- Conducting a market analysis to identify growth opportunities in the Barcelona on-trade channel
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they may be involved in as an On-Trade Brand Developer for Brown-Forman.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Brown-Forman support the professional development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does this role fit into the broader sales and marketing strategy for Brown-Forman's premium spirits portfolio?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience, market knowledge, and communication skills
- Prepare for interview questions that focus on your sales strategy, market analysis, and client management skills
- Follow up with the On-Trade Sales Manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
