🔹 Job Title: Onboard Brand and Product Marketing Specialist
🔹 Company: MSC Cruises
🔹 Location: Geneva, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong project management, communication, and creative skills to coordinate with various teams and ensure timely, on-brand, and on-budget delivery of marketing materials.
✅ Brief internal and external agencies on creating marketing materials, including sales and product collateral, and guest experience communication, ensuring adherence to brand guidelines.
✅ Write, proofread, and edit creative content across all channels where the onboard experience is promoted, including print and digital formats.
✅ Work with external agencies and vendors to execute innovative marketing programs.
✅ Manage ongoing and tactical actions to support onboard communication related to revenue and guest experience; review and approve requests for copy and content translations, managing budget and purchase orders and timing of updates to onboard materials based on seasonal and canvas changes.
✅ Maintain a comprehensive catalogue of print and digital content, including copy, translations, and images; provide content updates for new ships and repositioning; manage the copy and translations database “GO” for all onboard communication channels.
ASSUMPTION: This role involves managing multiple priorities and stakeholders, requiring strong organizational and time management skills.
Education: BA or MA in Marketing or a related field
Experience: Previous experience working with marketing agencies, managing projects, and coordinating with creative teams. Experience in the cruise industry, either shoreside or onboard, is an advantage.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in using marketing software and tools, as well as familiarity with brand management processes, would be beneficial for this role.
Salary Range: The salary range for this role is estimated to be between €45,000 and €65,000 per year, based on industry standards for a mid-senior level marketing role in Switzerland.
Benefits:
Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: MSC Cruises operates in the competitive cruise industry, focusing on providing exceptional guest experiences and driving revenue growth.
Company Size: MSC Cruises is a large corporation with over 16,000 employees worldwide, offering a structured and dynamic work environment.
Founded: MSC Cruises was founded in 1987 and has since grown to become the world’s third-largest cruise line.
Company Description:
Company Specialties:
Company Website: http://www.msccruises.com/
ASSUMPTION: MSC Cruises' focus on sustainability and continuous growth provides opportunities for professionals seeking to make an impact in the cruise industry.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Onboard Brand and Product Marketing Specialist will report directly to the Head of Onboard Marketing.
Work Arrangement: This role is based at MSC Cruises' headquarters in Geneva, Switzerland, with occasional travel required for ship visits and meetings.
Growth Opportunities:
ASSUMPTION: Given MSC Cruises' global presence and growth plans, there are ample opportunities for career progression and development within the company.
Office Type: MSC Cruises' headquarters in Geneva features a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): Avenue Eugene Pittard, 40, Geneva, Geneva 1206, CH
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend or evening work as required to support onboard communication and events.
ASSUMPTION: Working in Geneva provides a unique opportunity to be part of a global company in a vibrant, multicultural city.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing agencies, project management, creative content, brand guidelines, onboard communication, revenue attainment, guest experience, budget management, translation management
ASSUMPTION: MSC Cruises' interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's brand and values.
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: MSC Cruises values candidates who are passionate, innovative, and globally-minded, with a strong work ethic and ability to thrive in a collaborative environment.
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a proactive approach to time management.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the cruise industry and onboard communication sets it apart.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Onboard Brand and Product Marketing Specialist role.
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.