Online/Content Marketing Manager

📌 Core Information

🔹 Job Title: Online/Content Marketing Manager

🔹 Company: BodyFast GmbH

🔹 Location: Gräfelfing, Bavaria, Germany (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote-First (Optional office usage)

🚀 Job Overview

Key aspects of this role include:

• Creating and editing target group-oriented content for various platforms
• Supporting social media planning and community management
• Optimizing communication campaigns based on data analysis
• Collaborating with interdisciplinary teams for continuous improvement

ASSUMPTION: This role requires a strong balance between creativity and analytical thinking, with a focus on driving user engagement and retention through effective content marketing strategies.

📋 Key Responsibilities

✅ Content & Redaktion: Texten und Redigieren von zielgruppengerechten Inhalten für unsere App, Website, Blog und weitere Projekte (z.B. Onlinekurse)

✅ Social Media & Community: Unterstützung bei Planung, Erstellung und Auswertung von Social-Media-Inhalten (v. a. Instagram & Facebook), Community Management und Austausch mit unseren Nutzer:innen

✅ CRM & Kampagnen: Konzeption, Umsetzung und datenbasierte Optimierung von Kommunikationskampagnen über verschiedene Kanäle (Push-Notifications, E-Mails, In-App-Kommunikation), Analyse von Kampagnenperformance und Ableitung konkreter Handlungsempfehlungen, enge Zusammenarbeit mit Kolleg:innen aus Content, Design, Marketing, Produkt und Development

✅ Research & Insights: Durchführung von Nutzerinterviews und Wettbewerbsanalysen, KPI-Auswertung und Entwicklung von Strategien zur Nutzerbindung und Performance-Verbesserung

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a strong focus on user engagement, data-driven decision making, and continuous learning.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: First professional experience in content and/or online marketing, enthusiasm for health, nutrition, and digital products

Required Skills:

• Excellent writing skills in German and English
• Strong analytical skills and understanding of KPIs
• Familiarity with CRM systems, Google Suite, and reporting logics
• Experience with design tools (e.g., Canva) and a good sense for visual quality
• First experience with AI tools (e.g., ChatGPT, Gemini, Claude) or willingness to learn quickly

Preferred Skills:

• Experience with social media management tools
• Fluency in additional languages

ASSUMPTION: Successful candidates will have a strong foundation in content creation, social media management, and data analysis, with a passion for health and wellness topics.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Remote-First with flexible working hours and optional office usage in Gräfelfing
• Top-notch equipment, including a new Mac and budget for home office setup
• Gestaltungsfreiheit: Much room for ideas, responsibility, and personal growth
• Wertschätzendes Team: Small, engaged crew with flat hierarchies and a genuine team spirit
• Sinnvolle Arbeit: A product that helps millions of people lead healthier lives

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany, with consideration for the company's size and the remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees) – Offers a close-knit team environment with ample opportunities for growth and impact

Founded: 2018 – BodyFast is a relatively young company with a strong focus on innovation and continuous improvement

Company Description:

• BodyFast is the world’s #1 intermittent fasting app, with more than 45 million downloads
• The company offers a personal coach that helps users lose weight quickly and healthily through intermittent fasting
• BodyFast provides weekly challenges, health tips, and a comprehensive fasting plan tailored to individual goals

Company Specialties:

• Intermittent fasting
• Health and wellness
• Mobile app development

Company Website: https://www.bodyfast.app

ASSUMPTION: BodyFast is a well-established company in the health and wellness industry, with a strong focus on user engagement and continuous improvement.

📊 Role Analysis

Career Level: Entry-Level – This role is ideal for recent graduates or early-career professionals looking to gain experience in content marketing and digital health

Reporting Structure: The role reports directly to the marketing team, with close collaboration with content, design, product, and development teams

Work Arrangement: Remote-First with optional office usage in Gräfelfing, Germany – Offers flexibility and work-life balance

Growth Opportunities:

• On-the-job training and skill development in content marketing, social media management, and data analysis
• Potential career progression into senior marketing roles or specialized positions within the company
• Opportunities to work on diverse projects and collaborate with interdisciplinary teams

ASSUMPTION: This role offers excellent growth opportunities for early-career professionals looking to gain experience in the digital health industry.

🌍 Location & Work Environment

Office Type: Remote-First with an optional office in Gräfelfing, Bavaria

Office Location(s): Gräfelfing, Bavaria, Germany

Geographic Context:

• Gräfelfing is a small town located near Munich, offering a peaceful and family-friendly environment
• The region is known for its high quality of life, with easy access to nature and outdoor activities
• Munich, a major city with numerous cultural attractions, is just a short drive away

Work Schedule: Full-time (40 hours per week) with flexible scheduling – Encourages a healthy work-life balance

ASSUMPTION: The remote-first work arrangement and flexible scheduling provide a supportive environment for employees to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team, focusing on skills, experience, and cultural fit
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Writing and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Enthusiasm for health, wellness, and digital products

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of intermittent fasting and the BodyFast app in your application materials
• Prepare examples of your content creation and social media management work to showcase during the interview

ATS Keywords: Content creation, social media management, data analysis, user engagement, intermittent fasting, health and wellness, digital products

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on cultural fit and relevant skills and experiences.

🛠️ Tools & Technologies

• CRM system (e.g., HubSpot, Salesforce, or similar)
• Google Suite (e.g., Google Docs, Sheets, Slides)
• Design tools (e.g., Canva)
• AI tools (e.g., ChatGPT, Gemini, Claude)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Health and wellness-focused
• Innovative and data-driven
• Collaborative and team-oriented

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for health, wellness, and digital products?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative, data-driven environment and enjoy working with interdisciplinary teams?

ASSUMPTION: Successful candidates will be enthusiastic about health and wellness topics, comfortable working remotely, and eager to collaborate with interdisciplinary teams to drive user engagement and retention.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing creative and analytical tasks, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices in content marketing and social media management
• Adapting to a fast-paced, innovative work environment with a strong focus on continuous improvement

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on intermittent fasting and digital health, with a strong emphasis on user engagement and retention
• Compared to traditional marketing roles, this position requires a stronger focus on data analysis and AI tools for content creation and optimization
• Career progression in this role may lead to specialized positions within the company or broader marketing roles in the digital health industry

ASSUMPTION: This role offers unique opportunities for candidates interested in the digital health industry and looking to gain experience in content marketing and data analysis.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new intermittent fasting challenge
• Conducting user interviews and competitive analysis to inform content strategy and improve user engagement
• Optimizing communication campaigns based on data analysis to drive user retention and reduce churn

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a strong focus on user engagement, data analysis, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing strategy?
• How does BodyFast support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does BodyFast measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this role support that philosophy?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the industry, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your content creation and social media management work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.