Online Marketing Manager (m/w/d) für Google Ads & Social Media

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d) für Google Ads & Social Media

🔹 Company: Tutario GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Managing, controlling, and optimizing Google Ads campaigns
• Overseeing social media channels (Meta, TikTok) – both organic and paid
• Driving organic growth through SEO, content, and visibility
• Analyzing campaigns and optimizing continuously
• Collaborating closely with the sales team to implement ideas

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on Google Ads and social media. Experience in SEO and data analysis is also beneficial.

📋 Key Responsibilities

✅ Manage, control, and optimize Google Ads campaigns

✅ Oversee social media channels (Meta, TikTok) – both organic and paid

✅ Drive organic growth through SEO, content, and visibility

✅ Analyze campaigns, optimize continuously, and keep CPC, CTR, and conversion goals in mind

✅ Work closely with the sales team to implement ideas

ASSUMPTION: This role requires a data-driven approach, with a strong focus on performance and results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on Google Ads and social media

Required Skills:

• Proven experience with Google Ads
• Familiarity with Facebook/Meta Ads
• SEO, tracking, landing pages, and conversion optimization skills
• Strong analytical skills
• Excellent communication skills in German

Preferred Skills:

• Experience with TikTok Ads
• Fluency in English

ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Flexible working hours
• Remote work options
• Creative freedom
• Team events
• Financial benefits

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Tutario GmbH operates in the utilities industry, focusing on international and European health insurance.

Company Size: Small (2-10 employees) – A small company size can offer more agility, closer team collaboration, and the opportunity to make a significant impact.

Founded: 2000 – Tutario GmbH has over 20 years of experience in the health insurance industry.

Company Description:

• Tutario GmbH specializes in providing cost-effective and comprehensive health insurance solutions with worldwide or European coverage.
• The company's strength lies in offering European health insurance (EUKV) as a more affordable alternative to German private health insurance (PKV) without compromising on performance.
• Tutario GmbH also focuses on supporting individuals switching from PKV to the statutory health insurance (GKV) system, including self-employed individuals and those over 55 years old.

Company Specialties:

• Zurück in die GKV
• Beitragsvergleich zwischen PKV
• Weltweite Krankenversicherung
• Europäische Krankenversicherung
• Internationale Krankenversicherung
• and Rückführung in das gesetzliche System - Ü 55

Company Website: diegesundheitsexperten.de

ASSUMPTION: Tutario GmbH's focus on international and European health insurance may require candidates with experience in cross-cultural or global marketing.

📊 Role Analysis

Career Level: Mid-Senior level – This role offers the opportunity to take on significant responsibility and drive results in a small team.

Reporting Structure: This role reports directly to the management team and works closely with the sales team.

Work Arrangement: On-site with remote work options – Candidates can enjoy the flexibility of working remotely while also having the opportunity to collaborate in person.

Growth Opportunities:

• As a small company, Tutario GmbH offers ample opportunities for professional growth and development.
• Candidates can expect to take on increasing responsibility and expand their skillset over time.
• The company's focus on international and European health insurance may also present opportunities for candidates interested in global career paths.

ASSUMPTION: Given the company's size, candidates may have the opportunity to wear multiple hats and gain experience in various aspects of marketing.

🌍 Location & Work Environment

Office Type: Small, collaborative office environment – Tutario GmbH's small office size fosters close team collaboration and open communication.

Office Location(s): Hannover, Germany

Geographic Context:

• Hannover is the capital of Lower Saxony, Germany, and offers a high quality of life with a rich cultural scene, numerous parks, and a vibrant economy.
• The city is well-connected by public transportation, making it easy to commute to the office.
• Hannover is also home to several international companies, providing ample networking opportunities.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options – Candidates can enjoy a healthy work-life balance with the flexibility to work from home when needed.

ASSUMPTION: Candidates may need to be comfortable working in a small, close-knit team and be willing to adapt to the company's dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills, with a focus on Google Ads and social media
• Analytical and data-driven approach
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience with Google Ads, social media, and SEO in your resume and cover letter.
• Demonstrate your analytical skills and data-driven approach through examples from previous roles or projects.
• Showcase your creativity and ability to think outside the box when it comes to marketing strategies.
• Prepare questions about the company's focus on international and European health insurance, as well as the team structure and work environment.

ATS Keywords: Google Ads, Social Media, SEO, Tracking, Landing Pages, Conversion Optimization, Digital Communication, Data Analysis

ASSUMPTION: Tutario GmbH's small size may result in a more personalized and streamlined application process, with a focus on finding the best cultural fit for the team.

🛠️ Tools & Technologies

• Google Ads
• Facebook/Meta Ads
• TikTok Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using industry-standard marketing tools and platforms, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise – Tutario GmbH prides itself on its deep understanding of the health insurance industry and commitment to providing the best possible solutions for its clients.
• Customer focus – The company prioritizes the needs and preferences of its clients, ensuring that its products and services meet their unique requirements.
• Collaboration – Tutario GmbH fosters a collaborative work environment, encouraging team members to work together and support one another.

Work Style:

• Data-driven – Candidates should be comfortable using data and analytics to inform their marketing strategies and make data-driven decisions.
• Adaptable – Tutario GmbH's small size and focus on international and European health insurance may require candidates to be adaptable and willing to take on new challenges.
• Creative – Candidates should be able to think outside the box and develop innovative marketing strategies that drive results.

Self-Assessment Questions:

• Do you have experience with Google Ads and social media marketing, and are you comfortable using data and analytics to inform your strategies?
• Are you comfortable working in a small, close-knit team and adapting to a dynamic work environment?
• Do you have a creative approach to marketing and a strong desire to drive results?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Tutario GmbH's company values and work style, as well as a genuine interest in the company's focus on international and European health insurance.

⚠️ Potential Challenges

• Working in a small team may require candidates to be comfortable with close collaboration and open communication, as well as being willing to take on multiple responsibilities.
• The company's focus on international and European health insurance may require candidates to have experience in cross-cultural or global marketing.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong time management and organizational skills.
• Candidates may need to be comfortable working in a fast-paced and dynamic environment, with the potential for rapid change and growth.

ASSUMPTION: Candidates should be aware of the potential challenges associated with working in a small, growing company and be prepared to adapt to the company's evolving needs and priorities.

📈 Similar Roles Comparison

• This role is similar to other digital marketing manager positions, but with a focus on Google Ads and social media, as well as the company's unique focus on international and European health insurance.
• Candidates with experience in the insurance industry or a related field may have an advantage in this role, as they will be better equipped to understand the company's products and services and develop targeted marketing strategies.
• This role offers the opportunity to take on significant responsibility and drive results in a small team, with ample opportunities for professional growth and development.

ASSUMPTION: Candidates should research similar roles in the digital marketing and health insurance industries to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and implementing a targeted Google Ads campaign to drive conversions and increase brand awareness for a specific health insurance product.
• Creating and executing a social media marketing strategy to engage with the company's target audience and drive user-generated content.
• Conducting a comprehensive SEO audit and developing a strategic plan to improve the company's search engine rankings and organic traffic.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to develop and execute effective marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's focus on international and European health insurance and how this role contributes to that mission?
• How does the company support the professional growth and development of its employees?
• What is the team structure and work environment like at Tutario GmbH, and how does this role fit into the organization?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the company and their understanding of the role's responsibilities and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Highlight your relevant experience with Google Ads, social media, and SEO in your resume and cover letter.
• Prepare questions about the company's focus on international and European health insurance, as well as the team structure and work environment.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.