Online Marketing Manager – Programmatic Sales (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager – Programmatic Sales (m/w/d)

🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site/Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Advising and supporting clients in programmatic advertising
• Campaign monitoring and optimization
• Collaboration with internal departments for innovative solutions
• Concept development and presentation
• Data analysis and strategic customer development

ASSUMPTION: This role requires a strong understanding of programmatic advertising and digital marketing, as well as excellent communication skills to effectively advise and support clients.

📋 Key Responsibilities

✅ Betreuen und beraten von programmatischen Agentur- und Direktkund:innen im Neu- und Bestandskundengeschäft

✅ Unterstützung des internen Digital Sales bei allen programmatischen Fragestellungen

✅ Erstellung von Angebotskonzepten und Präsentationen sowie Durchführung von Kundenterminen

✅ Überwachung von Kunden- und Kampagnen-KPIs, Datenanalyse und Ableitung von Maßnahmen zur Optimierung und Umsatzsteigerung

✅ Ermittlung von Kundenbedarfen und Koordination mit internen Teams zur Verbesserung von Produkten, Angeboten und Prozessen

✅ Aufbau (inter)nationaler Partnerschaften

ASSUMPTION: The role involves a mix of client-facing activities, data analysis, and internal collaboration to drive revenue growth and improve products and services.

🎯 Required Qualifications

Education: Abgeschlossenes Studium in Medien-, Kommunikations- oder Wirtschaftswissenschaften oder eine vergleichbare Ausbildung

Experience: Erste Berufserfahrung im programmatischen oder digitalen Marketing, idealerweise bei Vermarktern, Mediaagenturen oder AdTech-Anbietern

Required Skills:

• Sicherer Umgang mit Excel und PowerPoint
• Serviceorientierung und lösungsorientierte Kundenbetreuung
• Ausgeprägte technische Affinität
• Gute Kommunikations- und Präsentationsfähigkeiten

Preferred Skills:

• Erfahrung im Bereich programmatische Werbung
• Verständnis von Big Data, maschinellem Lernen, Echtzeittechnologien und Webdiensten

ASSUMPTION: Candidates should have a strong technical background and be comfortable working with data and digital marketing tools.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible working hours (Vertrauensarbeitszeit and Homeoffice-Optionen)
• Further development opportunities (interne Talenteprogramme, Frauenförderung, Trainingsangebote)
• Mobility & subsidies (Jobbike, Zuschuss zum Deutschlandticket)
• 30 days vacation
• Workation (Bis zu 20 Tage aus dem europäischen Ausland arbeiten)
• Sabbatical (Möglichkeit für längere Auszeiten)
• Corporate Benefits (Rabatte z.B. für Reisen und Eventtickets)
• Onboarding-Events (Umfassende Einarbeitung und Einführungsveranstaltungen)
• Moderne Büros (Papierlose Arbeitsplätze mit digitalen Prozessen)
• Mitarbeiterempfehlungsprogramm (Prämien für erfolgreiche Empfehlungen)
• Arbeitsmedizinische Versorgung (Gesundheitschecks und -veranstaltungen, sowie Zuschüsse zu Bildschirmbrillen)
• Firmenevents (Weihnachtsfeiern, Teamausflüge und B2Run-Teilnahme)
• Communities (Netzwerke wie Frauennetzwerk)
• IT-Benefit-Programm (Finanzierungsangebote für Elektronik-Geräte zur privaten Nutzung)

Working Hours: 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1999 (26 years ago)

Company Description:

• Ströer is a leading German media house that combines outdoor advertising/out-of-home (OOH), digital media, and dialog marketing, as well as offerings from the areas of e-commerce and Data as a Service (DaaS)
• The company operates around 300,000 media carriers, including traditional billboard media, exclusive advertising rights at train stations, and digital out-of-home media (DOOH)
• Ströer reaches more than 50 million unique users per month in the digital sector and has a strong position in the news sector with t-online
• The company has around 11,500 employees at around 100 locations and generated revenue of EUR 1.91 billion in fiscal year 2023

Company Specialties:

• Außenwerbung
• Digitale Werbung
• Dialogmarketing
• Digital Publishing
• Native Advertising
• Public Video
• OOH
• DOOH
• and Programmatic Advertising

Company Website: www.stroeer.de

ASSUMPTION: Ströer is a well-established company in the advertising industry with a strong focus on digital media and data-driven solutions.

📊 Role Analysis

Career Level: Mid-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Head of Programmatic Sales

Work Arrangement: Hybrid (2-3 days remote per week)

Growth Opportunities:

• Further development opportunities within the company, such as internal talent programs and training offers
• Potential to move into other areas of the business, such as digital media or dialog marketing
• Opportunities to work on international projects and build global partnerships

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.

🌍 Location & Work Environment

Office Type: Modern, paperless offices with digital processes

Office Location(s): Kehrwieder 8-9, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the media and advertising industries
• The city is known for its vibrant cultural scene, historic architecture, and beautiful parks
• Hamburg has a mild oceanic climate with cool summers and mild winters

Work Schedule: 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The work environment is modern and digital-focused, with opportunities for remote work and flexible hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and knowledge of programmatic advertising
• Communication and presentation skills
• Problem-solving and analytical skills
• Customer focus and service orientation

Application Tips:

• Highlight relevant experience in programmatic or digital marketing
• Demonstrate strong technical skills and data analysis abilities
• Showcase excellent communication and presentation skills
• Tailor your resume and cover letter to the specific requirements of the role

ATS Keywords: Programmatic Advertising, Digital Marketing, Client Management, Data Analysis, Excel, PowerPoint, Sales Support, Campaign Monitoring, Concept Development, KPI Monitoring, Partnership Building, Strategic Development, Solution Orientation

ASSUMPTION: The application process is typical for a large enterprise, with a focus on technical skills and customer orientation.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with programmatic advertising platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer focus and service orientation
• Innovation and continuous improvement
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced work environment
• Focus on data-driven decision-making and continuous optimization
• Collaborative and supportive team culture
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you have a strong customer focus and service orientation?
• Are you comfortable working with data and analyzing complex information?
• Can you thrive in a dynamic, fast-paced work environment and adapt to change?
• Do you have strong communication and presentation skills?

ASSUMPTION: The company values a customer-focused, innovative, and collaborative work environment, with a strong emphasis on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and resilience
• The role involves data analysis and may require working with large datasets
• The company is a large enterprise, which may present opportunities for career growth but also competition for advancement
• Hamburg has a relatively high cost of living compared to other German cities

ASSUMPTION: The role presents challenges related to working in a fast-paced environment, handling large datasets, and navigating a large enterprise structure, as well as potential cost-of-living considerations.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on programmatic advertising and customer support, rather than media planning or buying
• In the advertising industry, programmatic advertising is a growing and increasingly important area, with a strong focus on data-driven decision-making and optimization
• Career paths in programmatic advertising may lead to roles in data analysis, account management, or strategic development within the company or the broader advertising industry

ASSUMPTION: This role is unique in its focus on programmatic advertising and customer support, with opportunities for career growth and development within the company or the broader advertising industry.

📝 Sample Projects

• Developing and implementing a programmatic advertising campaign for a major client, including targeting, bidding, and optimization strategies
• Analyzing campaign performance data and providing insights and recommendations to improve results
• Collaborating with internal teams to develop and launch a new product or service offering in the programmatic advertising space

ASSUMPTION: Sample projects in this role involve data analysis, campaign development and optimization, and collaboration with internal teams to drive revenue growth and improve products and services.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?

ASSUMPTION: Key questions to ask during the interview focus on role priorities, collaboration, professional development, work-life balance, and potential challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in programmatic or digital marketing, as well as your strong technical skills and data analysis abilities
• Prepare for the interview by researching the company and its products and services, as well as the role and its responsibilities
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If selected for the role, be prepared to provide references and complete any additional background checks or assessments as required

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.