📌 Core Information
🔹 Job Title: Online Marketing Manager – Programmatic Sales (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid (2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Managing and advising clients in programmatic advertising
- Campaign monitoring and optimization
- Collaboration with internal departments
- Concept creation and presentation
- Building international partnerships
ASSUMPTION: This role requires a strong understanding of programmatic advertising and digital marketing, as well as excellent communication and client management skills.
📋 Key Responsibilities
✅ Betreuen und beraten von programmatischen Agentur- und Direktkund:innen im Neu- und Bestandskundengeschäft
✅ Unterstützung des internen Digital Sales bei allen programmatischen Fragestellungen zur Umsatzsteigerung
✅ Erstellung von Angebotskonzepten und Präsentationen sowie Durchführung von Kundenterminen
✅ Kontinuierliche Überwachung von Kunden- und Kampagnen-KPIs, Datenanalyse und Ableitung von Maßnahmen zur Optimierung und Umsatzsteigerung
✅ Ermittlung von Kundenbedarfen und Koordination mit internen Teams zur Verbesserung von Produkten, Angeboten und Prozessen
✅ Aufbau (inter)nationaler Partnerschaften
ASSUMPTION: The role involves a mix of client-facing tasks, data analysis, and internal collaboration to drive sales and improve products and services.
🎯 Required Qualifications
Education: A completed degree in media, communication, or business sciences, or a comparable qualification
Experience: Initial professional experience in programmatic or digital marketing, ideally at vermarktern, mediaagenturen, or AdTech-Anbietern
Required Skills:
- Strong technical affinity and quick learning of new technical systems
- Proficient use of Excel and PowerPoint for data analysis and presentation
- Service-oriented mindset with a strategic and solution-oriented approach to customer development
- Excellent communication and team collaboration skills
- Fluency in German (C1 level)
Preferred Skills:
- Experience in programmatic advertising or digital marketing
- Knowledge of the German advertising market
- Fluency in English (B2 level)
ASSUMPTION: Candidates should have a strong technical background and be comfortable working with data and new technologies. Excellent communication skills are essential for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours (Vertrauensarbeitszeit and home office options)
- Internal talent programs, women's sponsorship, and training opportunities
- Job bike and Germany ticket subsidy
- 30 days of vacation
- Workation opportunities (up to 20 days working from a European location)
- Sabbatical opportunities
- Corporate benefits (e.g., discounts on travel and event tickets)
- Onboarding events and health benefits
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level. Benefits are comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Ströer is a leading German media house that combines outdoor advertising, digital media, and dialog marketing with e-commerce and data services.
Company Size: 10,001+ employees. As a large company, Ströer offers a wide range of opportunities and resources for professional growth.
Founded: The company's history and founding date are not specified in the provided data.
Company Description:
- Ströer operates around 300,000 media carriers, including traditional billboard media, exclusive advertising rights at train stations, and digital out-of-home media (DOOH).
- The company reaches more than 50 million unique users per month in the digital sector with an attractive portfolio of leading German websites and a broad selection of advertising formats.
- Ströer has a strong position in the news sector with t-online and offers a wide range of premium content for digital natives.
- The company is committed to sustainability and offers responsible, climate-neutral communication solutions.
Company Specialties:
- Outdoor advertising/Out-of-Home (OOH)
- Digital media
- Dialog marketing
- E-commerce
- Data as a Service (DaaS)
- Native advertising
- Public video
- OOH and DOOH
- Programmatic advertising
Company Website: www.stroeer.de
ASSUMPTION: Ströer is a well-established company with a strong presence in the German advertising market. Its diverse range of services and commitment to sustainability make it an attractive employer.
📊 Role Analysis
Career Level: Junior to mid-level. This role is suitable for candidates with initial professional experience in programmatic or digital marketing.
Reporting Structure: The role reports directly to the management of the respective department.
Work Arrangement: Hybrid (2-3 days remote per week). The role requires a mix of on-site and remote work, with a focus on collaboration and communication with internal teams and clients.
Growth Opportunities:
- Internal talent programs and training opportunities
- Progression to senior roles within the department or other areas of the business
- Expansion of responsibilities and leadership opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within a large and established company.
🌍 Location & Work Environment
Office Type: Modern, paperless workplaces with digital processes
Office Location(s): Kehrwieder 8-9, 20457 Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the media and advertising industries.
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities.
- Hamburg has an excellent public transportation system, making it easy to commute to and from work.
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The modern office environment and flexible working hours contribute to a positive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Technical skills and knowledge of programmatic advertising
- Communication and client management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of programmatic advertising and digital marketing
- Showcase your ability to work collaboratively and manage client relationships
ATS Keywords: Programmatic advertising, digital marketing, client management, data analysis, campaign monitoring, technical affinity, Excel, PowerPoint, strategic development, solution-oriented approach, communication, team collaboration, sales support, partnership building
ASSUMPTION: The application process is designed to assess candidates' technical skills, communication abilities, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data analysis tools (e.g., Excel, Google Analytics)
- Presentation software (e.g., PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in programmatic advertising platforms, data analysis tools, and presentation software. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving results?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you share Ströer's commitment to sustainability and responsible business practices?
ASSUMPTION: Ströer values candidates who are customer-focused, results-driven, and committed to collaboration and sustainability.
⚠️ Potential Challenges
- Managing multiple client relationships and balancing competing priorities
- Keeping up with the latest trends and developments in programmatic advertising and digital marketing
- Working in a fast-paced and dynamic environment
- Navigating a large and complex organization
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on programmatic advertising and client management within a large media house.
- Industry-specific context: The German advertising market is competitive, with a strong focus on digital and programmatic advertising.
- Career path comparison: This role offers opportunities for professional growth and development within a large and established company.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a programmatic advertising strategy for a key client
- Analyzing campaign performance data and optimizing campaigns to improve results
- Building and maintaining strong relationships with key clients and internal stakeholders
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall department and company structure?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within the company?
- How does Ströer support work-life balance for its employees?
ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
