📌 Core Information
🔹 Job Title: Online Marketing Strategy Lead
🔹 Company: PNC
🔹 Location: McLean, VA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated, multi-channel strategic marketing plans for credit card products
- Formulating plans to acquire, grow, and retain customers while adapting to a changing business environment
- Leading creative development processes and collaborating with cross-functional teams
- Analyzing data and using insights to optimize marketing strategies and campaigns
- Working in a dynamic, fast-paced environment with a focus on delivering results and driving growth
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on performance marketing and user experience. Candidates should have experience working with data and consumer insights to develop effective marketing strategies.
📋 Key Responsibilities
✅ Develop and execute integrated, multi-channel strategic marketing plans for credit card products
✅ Formulate plans to acquire, grow, and retain customers while adapting to a changing business environment
✅ Lead creative development processes and collaborate with cross-functional teams
✅ Analyze data and use insights to optimize marketing strategies and campaigns
✅ Work in a dynamic, fast-paced environment with a focus on delivering results and driving growth
ASSUMPTION: This role requires strong analytical skills, as well as the ability to work effectively with cross-functional teams and stakeholders. Candidates should be comfortable working in a fast-paced environment and be able to adapt to changing business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in integrated marketing campaigns, particularly in the consumer credit card space
Required Skills:
- Proven success in developing and executing integrated marketing campaigns
- Strong analytical background and comfort with data measurement plans and financial storytelling
- Ability to identify and pivot strategies on data-based insights
- Experience leading creative development processes and working with internal and external agency partners
- Strong communication and presentation skills
- Ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with Agile methodologies
- Knowledge of the financial services industry
ASSUMPTION: Candidates should have a proven track record in developing and executing integrated marketing campaigns, with a strong focus on data-driven decision making and creative problem solving. Experience in the financial services industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $78,000 - $124,200 per year
Benefits:
- Medical/Prescription Drug Coverage
- Dental and Vision Options
- Employee and Spouse/Child Life Insurance
- Short and Long-Term Disability Protection
- 401(k) with PNC Match
- Pension and Stock Purchase Plans
- Dependent Care Reimbursement Account
- Back-Up Child/Elder Care
- Adoption, Surrogacy, and Doula Reimbursement
- Educational Assistance
- Robust Wellness Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1852
Company Description:
- PNC offers a range of services, including retail and commercial banking, wealth management, and asset management
- The company is committed to providing exceptional customer service and helping customers achieve their financial goals
- PNC is also focused on supporting the communities it serves through various initiatives and programs
Company Specialties:
- Checking
- Savings
- Credit Cards
- Auto Loans
- Mortgage
- Retirement and Investments
- Business Banking
- Corporate and Institutional Banking
- Wealth Management
Company Website: www.pnc.com
ASSUMPTION: PNC is a well-established financial institution with a strong reputation in the industry. The company offers a wide range of services and is committed to providing exceptional customer service and supporting the communities it serves.
📊 Role Analysis
Career Level: Experienced
Reporting Structure: This role reports directly to the Head of Credit Card Marketing
Work Arrangement: This role is primarily based in McLean, VA, with some flexibility for remote work. The role requires time in the office or in the field on a regular basis.
Growth Opportunities:
- Potential to advance to a senior marketing role within the credit card division
- Opportunity to work on high-impact projects and gain exposure to senior leadership
- possibility to transition to a different marketing channel or product line within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the credit card marketing team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): McLean, VA
Geographic Context:
- McLean, VA is a suburb of Washington, D.C., with a population of approximately 30,000
- The area is known for its high quality of life, excellent schools, and proximity to numerous cultural attractions
- McLean is also home to several major corporations and government agencies
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The work environment for this role is primarily office-based, with some flexibility for remote work. The office is located in McLean, VA, which offers a high quality of life and proximity to numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Creative problem solving
- Cross-functional collaboration
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with cross-functional teams
- Demonstrate your understanding of the financial services industry and PNC's products and services
ATS Keywords: Integrated Marketing, Performance Marketing, User Experience, Data Analysis, Campaign Strategy, Digital Marketing, Credit Card Marketing, Marketing Analytics, Stakeholder Management, Results-Oriented, Innovative Thinking, Communication Skills, Risk Management
ASSUMPTION: The application process for this role is likely to involve several rounds of interviews, with a focus on assessing the candidate's marketing strategy and planning skills, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are typical for a marketing position in a large organization. Candidates should have experience with marketing automation tools, CRM systems, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Fairness
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Customer-focused
Self-Assessment Questions:
- How do you approach working with cross-functional teams to achieve common goals?
- Can you provide an example of a time when you used data to drive a marketing strategy or campaign?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: PNC values a collaborative work environment that is focused on delivering exceptional customer service and driving results. Candidates should be comfortable working with cross-functional teams and be able to adapt to a changing business environment.
⚠️ Potential Challenges
- Working in a dynamic, fast-paced environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: This role may present challenges related to working in a fast-paced environment and managing multiple priorities. Candidates should be comfortable working in a dynamic, collaborative environment and be able to adapt to changing business needs.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, but with a focus on credit card products and a greater emphasis on data-driven decision making
- Compared to other marketing roles, this position may require more experience with data analysis and interpretation
- Career progression may differ from other marketing roles, with opportunities to advance within the credit card marketing team or explore other areas of the business
ASSUMPTION: This role is similar to other marketing management positions, but with a unique focus on credit card products and a greater emphasis on data-driven decision making. Candidates should have experience in marketing and be comfortable working with data to drive marketing strategies and campaigns.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire new credit card customers
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to launch a new credit card product
ASSUMPTION: These sample projects are representative of the types of initiatives the Online Marketing Strategy Lead may work on. Candidates should have experience with similar projects and be comfortable working with data to drive marketing strategies and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for the credit card marketing team and how this role fits within it?
- What are the biggest challenges facing the credit card marketing team currently, and how does this role address them?
- How does the company support the professional development of its marketing employees?
- Can you provide an example of a successful marketing campaign that the company has executed recently, and what role did data play in its success?
- How does the company approach innovation and staying ahead of industry trends in marketing?
ASSUMPTION: These interview questions are designed to help candidates understand the specific requirements and dynamics of the role, as well as the company's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PNC careers website
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and the company
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
