📌 Core Information
🔹 Job Title: Online Media Buyer
🔹 Company: 10.marketing
🔹 Location: Sofia, Sofia-City, Bulgaria
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing mobile user acquisition campaigns across various digital channels
- Operating across major MMPs for attribution, deep linking, and data tracking
- Collaborating with cross-functional teams to align creatives, funnels, and targeting with growth goals
- Staying current with trends in mobile UA and competitor strategies
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on campaign management and performance analysis.
📋 Key Responsibilities
✅ Plan, execute, and optimize mobile user acquisition campaigns across channels such as Meta, Google UAC, TikTok, DSPs, ad networks, and affiliate platforms.
✅ Manage daily budgets, bids, pacing, and creative testing to meet KPIs (CPI, ROAS, LTV).
✅ Operate across major MMPs (e.g., Adjust, AppsFlyer) to manage attribution, deep linking, and data tracking.
✅ Conduct in-depth performance analysis and translate findings into actionable recommendations.
✅ Collaborate with design, product, and analytics teams to align creatives, funnels, and targeting with growth goals.
✅ Identify and test new traffic sources, media partners, and campaign strategies.
✅ Stay current with trends in mobile UA, tracking changes (e.g., SKAN), and competitor strategies.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organization to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience as a Media Buyer / UA Manager in mobile marketing
Required Skills:
- Hands-on experience managing campaigns with MMPs such as AppsFlyer, Adjust, or similar
- Strong analytical skills and confidence working with data platforms, dashboards, and spreadsheets
- Proven ability to manage large budgets and deliver ROI-positive campaigns
- Fluent in English, both written and verbal
- Self-motivated, proactive, and organized
Preferred Skills:
- Experience in the online gambling or sports betting industry
ASSUMPTION: While experience in the online gambling or sports betting industry is preferred, a strong background in mobile marketing and a willingness to learn the industry specifics can be an acceptable substitute.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €25,000 and €35,000 per year, based on industry standards for a Media Buyer with 2-5 years of experience in Bulgaria.
Benefits:
- Development - An entrepreneurial environment where you learn more every day, with a budget for professional development and ongoing learning
- Competitive salary
- Market-leading remuneration - Premium private health insurance; Food vouchers in the amount of 200 BGN per month;
- Perks - Transportation Allowance; Multisport cards; Gift voucher and 1 additional day off for your Birthday
- An international team
- Team - Team Building Activities, Charity events and initiatives and many other company events
- On boarding - Internal training following the leading global and company standards
- Great office location
- A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
Working Hours: Full-time, 40 hours per week, with flexible working hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be influenced by the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1 employee (Small company, offering a high degree of autonomy and growth opportunities)
Founded: 2020 (Relatively new company, with a dynamic and fast-paced work environment)
Company Description:
- 10 Marketing is a dynamic powerhouse propelling businesses into the forefront of success
- They are dedicated to transforming visions into vibrant realities with an electrifying blend of innovation and strategy
- Their campaigns captivate and leave an indelible mark, redefining expectations and elevating brands to unparalleled heights
Company Specialties:
- Marketing strategy and campaign development
- Branding and creative services
- Data-driven marketing and analytics
Company Website: 10marketing.digital
ASSUMPTION: 10 Marketing is a growing company with a strong focus on innovation and creativity, offering applicants the opportunity to work in a dynamic environment and contribute to its success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the VP of Digital Marketing, with close collaboration with performance, product, and creative teams
Work Arrangement: On-site, with flexible working hours and a results-driven work environment
Growth Opportunities:
- Progression to a Senior Media Buyer or Team Lead role as the company grows
- Expanding skills and expertise in mobile marketing and the online gambling industry
- Potential opportunities to work on international campaigns and collaborate with global teams
ASSUMPTION: As a small and growing company, 10 Marketing offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career as the company expands.
🌍 Location & Work Environment
Office Type: On-site, with a great office location in Sofia, Bulgaria
Office Location(s): 561 10th Ave, New York, NY 10036, US (Headquarters)
Geographic Context:
- Sofia, Bulgaria - A vibrant city with a growing tech industry and a multicultural environment
- Bulgaria - A member of the European Union, with a strategic location in Southeast Europe
- Time Zone - Eastern European Time (EET, UTC +2)
Work Schedule: Full-time, 40 hours per week, with flexible working hours and a results-driven work environment
ASSUMPTION: The on-site work environment at 10 Marketing's headquarters in New York offers a dynamic and international atmosphere, with opportunities to collaborate with global teams and work on diverse projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the VP of Digital Marketing, focusing on mobile marketing and campaign management skills
- Final interview with the VP of Digital Marketing and a team member, assessing cultural fit and long-term potential
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Cultural fit and alignment with company values
- Long-term career goals and growth potential
Application Tips:
- Tailor your resume to highlight mobile marketing and campaign management experience
- Prepare for technical interview questions focusing on mobile UA, MMPs, and campaign optimization strategies
- Research 10 Marketing's company culture and values to demonstrate cultural fit in your interview
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Mobile Marketing, Media Buying, User Acquisition, MMPs, Campaign Management, Data Analysis, Budget Management, Attribution, Deep Linking, Creative Testing, Collaboration, Traffic Source Identification, Trend Analysis, Analytical Skills, Proactive, Organized
ASSUMPTION: The application process at 10 Marketing is designed to assess the candidate's technical skills, cultural fit, and long-term potential, with a focus on mobile marketing and campaign management expertise.
🛠️ Tools & Technologies
- Major MMPs (e.g., Adjust, AppsFlyer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Campaign management platforms (e.g., Facebook Ads Manager, Google Ads, TikTok Ads Manager)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role are standard in the mobile marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation - Embracing creativity and continuous learning
- Collaboration - Working together to achieve common goals
- Results-driven - Focusing on delivering tangible outcomes and ROI
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data-driven decision making
- Results-driven and autonomous work culture
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you prefer an autonomous work culture with a strong focus on results?
ASSUMPTION: 10 Marketing values innovation, collaboration, and a results-driven work ethic, seeking candidates who are comfortable working in a dynamic and fast-paced environment and can thrive in an autonomous work culture.
⚠️ Potential Challenges
- Managing large budgets and delivering ROI-positive campaigns can be challenging and requires strong analytical skills and attention to detail
- Staying current with trends in mobile UA and tracking changes (e.g., SKAN) can be demanding and requires continuous learning and adaptation
- The online gambling industry can be highly competitive, with a need to constantly optimize campaigns and identify new traffic sources
- The on-site work environment may require occasional overtime or flexible working hours to meet campaign deadlines
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and professional development in the dynamic and fast-paced mobile marketing industry.
📈 Similar Roles Comparison
- This role focuses primarily on mobile user acquisition, whereas similar roles may have a broader focus on digital marketing channels
- The online gambling industry can have unique challenges and regulations compared to other industries, requiring specific knowledge and expertise
- As a small and growing company, 10 Marketing offers significant growth opportunities and a high degree of autonomy, compared to larger organizations with more structured career paths
ASSUMPTION: While this role shares similarities with other media buyer or user acquisition roles, its focus on the online gambling industry and the dynamic work environment at 10 Marketing make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a mobile user acquisition campaign for a new online gambling product launch
- Optimizing an existing campaign to improve ROAS and LTV, with a focus on mobile app installs
- Conducting a competitive analysis of mobile UA strategies in the online gambling industry and identifying opportunities for differentiation
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Online Media Buyer at 10 Marketing, requiring a strong focus on data analysis, campaign optimization, and industry-specific knowledge.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does 10 Marketing support the professional development and growth of its employees?
- What are the most challenging aspects of working in the online gambling industry, and how does 10 Marketing address these challenges?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the company's culture, expectations, and support for professional development, as well as the specific challenges and opportunities presented by the online gambling industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your mobile marketing and campaign management experience, as well as any relevant experience in the online gambling industry
- Prepare a cover letter that demonstrates your understanding of the role, your relevant skills and experience, and your enthusiasm for the opportunity to contribute to 10 Marketing's success
- If applicable, prepare examples of your past campaign performance, creative testing results, or other relevant achievements to showcase your qualifications
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
