Onsite Content Marketing Manager

📌 Core Information

🔹 Job Title: Onsite Content Marketing Manager

🔹 Company: ASOS

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading homepage content delivery and collaboration with various teams to enhance customer experiences.
• Developing and driving testing strategies for homepage content.
• Managing a team of content specialists.
• Building cross-functional relationships across the business.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with multiple teams to drive customer-centric content strategies.

📋 Key Responsibilities

✅ Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process, enhancing agility and responsiveness to deliver homepage refreshes and reactive changes.

✅ Support Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan, ensuring alignment with ASOS Europe’s business objectives and key seasonal moments.

✅ Customer Mindset: Finding the balance between social native content experience and behaviours, whilst fulfilling customer expectations of a retail platform.

✅ Enhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content, understanding the performance of linked curated categories, pop pages, and categories.

✅ Benchmark Reporting: Be a super-user of Contentsquare, working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK, US, DE, and FR markets, using insights to recommend optimisations for the onsite experience.

✅ Lead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages, leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams, central content teams, and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvements.

✅ Team Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives, conducting one-on-one meetings, and training sessions. Foster a supportive environment that promotes continuous learning and professional growth.

✅ Build Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives.

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, as well as strong analytical skills to drive data-led decisions and optimise the onsite customer experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience (5-10 years) in an online e-commerce business, with Sitecore/CMS experience and a background in marketing, particularly own channel marketing.

Required Skills:

• Natural leader and strategic thinker
• Excellent communication and business development skills
• Confident with stakeholder management
• Understanding of tech and product development
• Proactive, entrepreneurial, and global mindset
• Strong analytical skills, using Contentsquare and Adobe insights to make recommendations based on past campaigns and performance
• Ability to work in a fast-paced environment and adapt to rapid change
• Excellent organisational, written and oral communication skills
• Data and insight driven
• Strong attention to detail

Preferred Skills:

• Experience working in a global business environment
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in e-commerce and marketing, with a proven track record of driving customer-centric content strategies and managing teams.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Content Marketing Manager role with 5-10 years of experience in the UK retail sector)

Benefits:

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break

ASSUMPTION: The salary range is estimated based on industry standards for a Content Marketing Manager role with the given experience level in the UK retail sector. Benefits are subject to change and may vary depending on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. ASOS is a global online fashion and beauty retailer, offering over 85,000 branded and own-label products across 200 markets.

Company Size: ASOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career progression.

Founded: 2000. ASOS was founded by Nick Robertson and Quentin Griffiths, initially as a small online retailer focused on selling vintage clothing.

Company Description:

• ASOS exists to give people the confidence to be whoever they want to be, both in terms of its customers and its employees.
• The company encourages creativity and authenticity, providing a platform for self-expression through fashion and beauty.
• ASOS is committed to diversity, inclusion, and sustainability, with initiatives such as Inclusive Companies, Disability Confident Committed, and the Business in the Community Race at Work Charter.

Company Specialties:

• E-commerce and online retail
• Fashion and beauty products
• Global expansion and market penetration
• Technology and innovation

Company Website: https://www.asos.com/

ASSUMPTION: ASOS is a well-established and successful online retailer, with a strong focus on customer-centricity, innovation, and sustainability. The company's commitment to diversity and inclusion creates a supportive and inclusive work environment.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career progression within the Content Management team and the wider ASOS organisation.

Reporting Structure: This role reports directly to the Head of Content Management for EU Markets and works closely with local Market teams, Digital Trading, and Product and Tech teams.

Work Arrangement: On-site, with the opportunity to work from home occasionally, depending on the company's flexible working policy.

Growth Opportunities:

• Progression within the Content Management team, such as taking on additional responsibilities or moving into a senior role.
• Opportunities to work on cross-functional projects and collaborate with other teams, gaining exposure to different aspects of the business.
• Access to ASOS Develops, a personal development program offering training and mentoring opportunities.

ASSUMPTION: This role offers opportunities for career growth and development within the Content Management team and the wider ASOS organisation. The role's focus on collaboration and cross-functional projects provides exposure to various aspects of the business, fostering a well-rounded skill set.

🌍 Location & Work Environment

Office Type: ASOS's London headquarters is a modern, open-plan office located in the heart of the city, with easy access to public transportation.

Office Location(s): Hampstead Road, London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion scene, providing ample inspiration and opportunities for content creation.
• The office is located in a bustling area with numerous shops, restaurants, and cafes nearby.
• London offers a wide range of cultural attractions, including museums, galleries, and historical sites.

Work Schedule: Full-time, typically Monday to Friday, with flexible working hours and the opportunity to work from home occasionally.

ASSUMPTION: ASOS's London headquarters provides a modern and collaborative work environment, with easy access to the city's many attractions and amenities. The flexible work arrangement offers a good balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent team
• First-round interview with the hiring manager and a team member
• Second-round interview with the Head of Content Management and other team members
• Final interview with the Director of Content Management

Key Assessment Areas:

• Cultural fit and alignment with ASOS's values
• Strategic thinking and problem-solving skills
• Communication and stakeholder management skills
• Analytical skills and data-driven decision-making
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of ASOS's business and customer-centric approach in your application.
• Showcase your creativity and passion for fashion and content marketing in your application materials.

ATS Keywords: Content Marketing, Homepage, Customer Experience, Testing, Stakeholder Management, Team Leadership, Global Business, E-commerce, CMS, Sitecore

ASSUMPTION: ASOS's interview process is designed to assess candidates' cultural fit, skills, and experience, with a focus on strategic thinking, communication, and leadership. The process may vary depending on the role and the candidate's background.

🛠️ Tools & Technologies

• Sitecore (CMS)
• Contentsquare (Analytics)
• Adobe Analytics (Analytics)
• Microsoft Office Suite (Productivity)

ASSUMPTION: This role requires proficiency in Sitecore and Contentsquare, with additional tools and technologies used to support content creation, analytics, and productivity.

👔 Cultural Fit Considerations

Company Values:

• Be yourself
• Think global
• Act entrepreneurial
• Be curious
• Work together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• Do you feel comfortable working in a fast-paced, dynamic environment?
• Are you confident in your ability to manage and develop a team of content specialists?
• Do you have a strong understanding of customer-centric content strategies and the ability to balance social native content experience with customer expectations?

ASSUMPTION: ASOS values authenticity, creativity, and collaboration, with a strong focus on customer-centricity and global expansion. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a team of content specialists with varying levels of experience and expertise.
• Balancing the need for data-driven decision-making with the requirement for quick and agile content creation.
• Adapting to the fast-paced and ever-changing nature of the fashion industry and e-commerce landscape.
• Collaborating effectively with multiple teams and stakeholders, each with their own priorities and goals.

ASSUMPTION: This role presents several challenges, including team management, balancing data-driven decision-making with agility, and navigating the fast-paced and dynamic nature of the fashion industry and e-commerce landscape. Successful candidates will be adaptable, resilient, and effective communicators.

📈 Similar Roles Comparison

• This role differs from other content marketing roles in its focus on leading homepage content delivery and driving testing strategies for homepage content.
• ASOS's global presence and customer-centric approach set it apart from other fashion retailers, offering unique opportunities for content creation and customer engagement.
• Career progression in this role may lead to senior content management positions or opportunities to work on cross-functional projects, providing exposure to different aspects of the business.

ASSUMPTION: This role offers unique opportunities for content creation and customer engagement, with a focus on leading homepage content delivery and driving testing strategies. Career progression in this role may lead to senior content management positions or opportunities to work on cross-functional projects.

📝 Sample Projects

• Developing and implementing a testing roadmap for the France and German homepages, leading to improved customer experience and optimised functionality.
• Collaborating with local market teams to create and execute content strategies for key seasonal moments, driving customer engagement and revenue growth.
• Analysing weekly homepage benchmark reports to identify optimisation opportunities and make data-driven recommendations for improving the onsite customer experience.

ASSUMPTION: These sample projects illustrate the role's focus on driving customer-centric content strategies, leading testing initiatives, and analysing data to optimise the onsite customer experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Content Management team and the wider ASOS organisation?
• How does ASOS support the professional development and growth of its employees, particularly within the Content Management team?
• Can you provide examples of how ASOS fosters a culture of innovation and creativity, particularly within the Content Management team?
• How does ASOS measure the success of its content strategies and initiatives, and how does this role contribute to those metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?

ASSUMPTION: These key questions help candidates assess the team dynamics, professional development opportunities, and performance expectations for this role, as well as gain insights into ASOS's content strategy and measurement approach.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of ASOS's business and customer-centric approach.
• Prepare examples of your past content marketing projects and their outcomes, showcasing your ability to drive customer engagement and revenue growth.
• Follow up with ASOS's Talent team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.