📌 Core Information
🔹 Job Title: Organic Growth Marketing
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a significant portion of the work involving collaboration with various teams to optimize content and improve search engine rankings.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Analyze data and interpret metrics to make data-driven decisions and improve performance
✅ Stay up-to-date with industry trends and best practices in SEO and digital marketing
✅ Contribute to brainstorming and planning sessions to develop innovative marketing strategies
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a willingness to adapt strategies based on changing circumstances.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEO, digital marketing, or a related role
Required Skills:
- Proven experience in SEO, particularly in competitive environments
- Strong technical SEO knowledge, including schema markup and Core Web Vitals
- Fluency in Portuguese and English, both spoken and written
- Excellent analytical skills and data interpretation abilities
- Strong communication and collaboration skills
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: While not explicitly stated, experience with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-sized company)
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company aims to help consumers make informed decisions and save time and money by facilitating access to impartial, rigorous, and independent information
- ComparaJá offers comparisons for credit, debit cards, mortgages, savings accounts, energy contracts, telecommunications, and insurance
Company Specialties:
- Credit
- Debit Cards
- Mortgages
- Savings Accounts
- Energy Contracts
- Telecommunications
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: As a mid-sized company, ComparaJá offers a more personal work environment with opportunities for growth and direct collaboration with leadership. However, the company's size may also mean that employees have to wear multiple hats and take on diverse responsibilities.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Founder, Managing Director, and Head of Marketing
Work Arrangement: Hybrid (3 days on-site in Lisbon)
Growth Opportunities:
- Potential to work on high-impact projects and gain visibility with senior leadership
- Opportunity to learn about various financial products and services
- Possibility to grow within the marketing team or explore other areas of the business
ASSUMPTION: This role offers significant growth potential, as the candidate will work closely with senior leadership and have the opportunity to contribute to strategic decision-making.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- The city is known for its vibrant culture, historic sites, and beautiful architecture
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other Western European capitals
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and technical skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research the company and its products to show your enthusiasm and understanding of the business
ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, HTML, CSS, JavaScript, Content Collaboration, Mobile Optimization, A/B Testing, Communication, Problem Solving, Proactivity, Creativity, Team Spirit
ASSUMPTION: As a mid-sized company, ComparaJá may have a more streamlined interview process, with a focus on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
ASSUMPTION: While not explicitly stated, experience with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush would be highly beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of Teamwork
- Creativity
- Humility
- Passion for Building a Financially Literate Portugal
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth through SEO strategies?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have strong communication and problem-solving skills, with the ability to adapt to new situations?
ASSUMPTION: ComparaJá values candidates who are ambitious, proactive, and passionate about helping Portuguese consumers make better financial decisions. The company also prioritizes collaboration, data-driven decision-making, and a results-oriented work style.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring continuous learning and adaptation
- Need to balance on-site collaboration with remote work, potentially leading to communication challenges
- Potential for a high workload, given the company's growth and the role's responsibilities
- Working in a fast-paced, dynamic environment that may require flexibility and quick decision-making
ASSUMPTION: While ComparaJá offers a dynamic and growth-oriented work environment, candidates should be prepared for the potential challenges that come with working in a competitive and fast-paced industry.
📈 Similar Roles Comparison
- This role focuses more on SEO and inbound marketing strategies than traditional outbound marketing efforts
- ComparaJá is a comparison website, which may require a unique approach to SEO and content strategy compared to other types of financial services websites
- This role offers the opportunity to work directly with senior leadership and contribute to strategic decision-making, which may not be available in similar roles at larger organizations
ASSUMPTION: While this role shares similarities with other SEO and digital marketing positions, the unique nature of ComparaJá's business model and the opportunity to work closely with senior leadership set it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve search engine rankings and organic traffic for ComparaJá's website
- Collaborating with the content team to optimize on-page elements, such as titles, meta descriptions, and schema markup, to improve search visibility and user experience
- Analyzing competitors' SEO strategies and identifying opportunities to differentiate ComparaJá's approach and gain a competitive advantage
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute SEO strategies, collaborate with cross-functional teams, and analyze data to inform decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current state of ComparaJá's SEO strategy, and what areas you see as having the most potential for improvement?
- How does the marketing team collaborate with other departments, such as content and development, to ensure consistent and effective SEO implementation?
- What opportunities are there for professional growth and development within the marketing team or the company as a whole?
- How does ComparaJá approach A/B testing for SEO, and what tools do you use to analyze the results?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These interview questions demonstrate the candidate's interest in the role's responsibilities, the company's culture, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a good fit for the position
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
