📌 Core Information
🔹 Job Title: Organic Growth Marketing
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing inbound marketing strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working in a hybrid environment with a focus on on-site collaboration
ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a significant portion of work being done on-site to facilitate collaboration and knowledge sharing.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to improve organic traffic and search engine rankings
✅ Collaborate with cross-functional teams to optimize content, meta tags, and other on-page elements for SEO
✅ Conduct keyword research and competitor analysis to inform SEO strategies
✅ Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console
✅ Continuously stay updated with the latest SEO trends and best practices
ASSUMPTION: This role requires a strong understanding of technical SEO, including aspects like schema markup, Core Web Vitals, and mobile optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in SEO, with a focus on large-scale projects or highly competitive environments
Required Skills:
- Proficient in SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in Portuguese and English (spoken and written)
- Basic knowledge of HTML, CSS, and JavaScript
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with A/B testing for SEO
- Experience in the fintech or financial services sector
ASSUMPTION: While not explicitly stated, experience with SEO for YMYL (Your Money, Your Life) sites, such as those in the financial services sector, would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexibility for remote work on non-on-site days
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO roles in Lisbon, with consideration for the required experience level and the company's size (51-200 employees).
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding and comparing financial products, helping consumers save time and money.
Company Size: 51-200 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth.
Founded: 2015. ComparaJá has been operating for nearly a decade, providing ample opportunity for career growth and development.
Company Description:
- ComparaJá is an online, independent, and free platform that compares and analyzes financial products and services.
- The company's mission is to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information.
- ComparaJá aims to be the leading personal finance platform for both consumers and business partners.
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings products (deposits, savings accounts)
- Energy and telecommunications contracts
- Insurance products
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing independent and impartial information about financial products makes it a valuable resource for consumers, and the company's growth-oriented mindset presents opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to grow within the marketing department and take on more responsibilities as the company expands.
Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing, providing ample opportunity for mentorship and guidance.
Work Arrangement: Hybrid. This arrangement allows for both on-site collaboration and remote work, offering a flexible work-life balance.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work closely with the company's founders and leadership team
- Chance to learn about various financial products and services, contributing to personal financial literacy
ASSUMPTION: This role offers significant growth potential, given the company's size and the opportunity to work closely with its leadership team.
🌍 Location & Work Environment
Office Type: On-site and hybrid. The company's office is located in Lisbon's Praça de Alvalade.
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene and a high quality of life.
- The Praça de Alvalade office is conveniently located near public transportation and various amenities.
- The Lisbon office provides an engaging and collaborative work environment, fostering creativity and innovation.
Work Schedule: Full-time, with flexibility for remote work on non-on-site days
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of SEO campaigns or projects you've worked on, emphasizing results and impact
- Research ComparaJá's mission and values, and be ready to discuss how your skills and experience align with them
ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, Content Collaboration, HTML, CSS, JavaScript, Mobile Optimization, A/B Testing, Communication, Problem Solving, Analytical Mindset, Proactivity, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, given the company's growth and the demand for SEO talent in the market. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog
- CMS: Storyblok
- Project management: Asana, Trello, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: The tools and technologies listed are common in SEO roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Independence and impartiality in providing financial information
- Simplicity and user-friendliness in the platform's design and functionality
- Transparency and clear communication with users and partners
Work Style:
- Collaborative and data-driven approach to decision-making
- Focus on continuous learning and improvement
- Agile and adaptable mindset, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you share ComparaJá's commitment to providing independent and impartial financial information?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a growth mindset and a willingness to take on new challenges and responsibilities?
ASSUMPTION: Applicants should assess their fit with ComparaJá's values and work style before applying, to ensure a strong cultural match.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring continuous learning and adaptation
- Need to balance on-site collaboration with remote work, potentially leading to communication challenges
- Potential for tight deadlines and high workload during peak periods
- Working in a fast-paced, growing company, which may lead to changes in responsibilities and priorities
ASSUMPTION: These challenges are common in SEO roles and growing companies, and applicants should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role focuses more on SEO and data analysis than content creation or paid advertising
- ComparaJá's focus on independent and impartial financial information sets it apart from other fintech companies
- Career progression opportunities may be more limited in a mid-sized company like ComparaJá compared to larger enterprises
ASSUMPTION: Applicants should consider their preferences for role focus, company culture, and career progression opportunities when comparing this role to similar positions.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes
- Developing and executing a targeted link-building campaign to improve domain authority and search engine rankings
- Analyzing user behavior data to inform content strategy and improve user experience
ASSUMPTION: These sample projects are tailored to the specific role and company, providing applicants with a clear understanding of the types of tasks they may be expected to perform.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing ComparaJá, and how can this role address them?
- How does this role collaborate with other departments, such as content and development?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for professional growth and development within the marketing department?
- How does ComparaJá ensure the independence and impartiality of the information it provides to users?
ASSUMPTION: These interview questions are designed to provide applicants with a deeper understanding of the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you're a strong fit
- Prepare examples of SEO campaigns or projects you've worked on, emphasizing results and impact
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
