📌 Core Information
🔹 Job Title: Organic Growth Marketing Manager
🔹 Company: Heard
🔹 Location: Remote
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting non-paid acquisition channels to drive traffic, engagement, and sign-ups
- Driving SEO roadmap and optimizing content strategies across social media platforms
- Collaborating with cross-functional teams to launch campaigns and activate communities
- Building and testing creative, data-driven playbooks to drive growth
- Defining and reporting on key growth metrics
ASSUMPTION: This role requires a strong background in organic growth, SEO, and content marketing. The ideal candidate will be comfortable working independently and collaborating with various teams to drive results.
📋 Key Responsibilities
✅ Architect non-paid acquisition engine across website, blog, social, and community to drive therapist traffic, engagement, and sign-ups
✅ Drive SEO roadmap including keyword research, on-page tweaks, technical audits, and AI-powered content ideation to lift rankings and conversions
✅ Plan and optimize pillar blog posts, guides, and how-tos to solve therapists’ biggest challenges and repurpose assets into social carousels, short-form videos, and in-product tips
✅ Own content strategies for LinkedIn, Instagram, TikTok, and Twitter, testing hooks, formats, and cadences to maximize reach, engagement, and click-throughs
✅ Drive event-based acquisition by owning virtual webinars and local meetups to spark conversation, capture qualified leads, and feed the funnel
✅ Launch bold, creative campaigns, partner with relevant creators, and build influence where therapists gather online and offline
✅ Launch and learn quickly: A/B test content, channels, and formats; double down on winners and cut through noise to optimize impact
✅ Develop growth experimentation processes and tooling to enable data-informed decision-making without requiring a large analytics team
✅ Define and report on key growth metrics including CAC (organic), conversion, engagement, and attribution without needing a 10-person data team
ASSUMPTION: This role requires a high degree of creativity, data-driven decision-making, and the ability to build, test, and ship quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in organic growth, SEO, and content marketing at a fast-paced startup
Required Skills:
- Proven track record of driving organic growth through SEO, content marketing, and social media
- Strong understanding of SEO best practices and algorithm shifts
- Excellent content creation and distribution skills across video, visuals, copy, and channels
- Data-driven mindset with experience in analytics and A/B testing
- Strong communication and collaboration skills
- Proficient in using marketing tools and platforms
Preferred Skills:
- Experience with AI-powered content ideation tools
- Familiarity with event management and community building
- Background in brand development and voice consistency
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation and distribution skills, as well as examples of successful organic growth campaigns.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 a year (market-based approach, may vary depending on location)
Benefits:
- Competitive compensation
- Meaningful equity
- Comprehensive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United States. Actual compensation may vary depending on the candidate's qualifications, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, financial back office software for therapists)
Company Size: 51-200 employees (small to mid-sized, offering a more agile and entrepreneurial environment)
Founded: 2019 (relatively young, with a strong focus on growth and innovation)
Company Description:
- Heard is an accounting platform built specifically for therapist entrepreneurs
- The company is focused on scaling its non-paid acquisition channels to drive growth
- Heard values speed, clarity, and trust, with a culture that offers real ownership and runway
Company Specialties:
- Financial back office software for therapists
- Organic growth and non-paid acquisition strategies
- Building and scaling creative, data-driven playbooks
Company Website: joinheard.com
ASSUMPTION: Heard is a mission-driven company focused on supporting therapist entrepreneurs, offering a unique opportunity for candidates passionate about this niche.
📊 Role Analysis
Career Level: Mid-level marketing role with significant growth potential
Reporting Structure: This role will collaborate closely with marketing, sales, partnerships, and product teams, but the reporting structure is not specified in the job description
Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to scale a frontier function of Heard and make a significant impact on the company's growth story
- Opportunity to build, test, and scale organic growth strategies with a competitive budget and leadership support
- Chance to work on a mission-driven product with strong product-market fit and a large customer base
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on Heard's organic growth strategy.
🌍 Location & Work Environment
Office Type: Remote (no physical office location specified)
Office Location(s): N/A (remote work environment)
Geographic Context:
- Heard is headquartered in Seattle, WA, but offers remote work opportunities across the United States
- The company's remote work environment allows for greater flexibility and work-life balance
- Heard's remote culture fosters collaboration and communication across time zones
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely
ASSUMPTION: Heard's remote work environment offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Skills assessment or case study to evaluate the candidate's growth marketing skills
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Candidates' understanding of SEO best practices and algorithm shifts
- Content creation and distribution skills across video, visuals, copy, and channels
- Data-driven mindset and experience with analytics and A/B testing
- Communication and collaboration skills, particularly in a remote work environment
Application Tips:
- Highlight relevant organic growth, SEO, and content marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of Heard's mission and the role's requirements
- Prepare examples of successful organic growth campaigns and content creation projects to discuss during the interview
- Research Heard's company culture and values to demonstrate your cultural fit
ATS Keywords: Organic Growth, SEO, Content Marketing, Social Media, Community Engagement, Event Management, Data Analysis, Creative Campaigns, Growth Experimentation, Brand Development, Video Production, Visual Design, Copywriting, Analytics, Tool Proficiency, Resourcefulness, Testing
ASSUMPTION: Heard's interview process is designed to assess candidates' growth marketing skills, cultural fit, and ability to thrive in a remote work environment.
🛠️ Tools & Technologies
- AI-powered content ideation tools (e.g., Frase, Copy.ai)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Video production and editing tools (e.g., iMovie, Adobe Premiere Pro)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Heard uses a variety of tools and technologies to support its growth marketing efforts. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Speed: Heard values quick decision-making and execution
- Clarity: Heard prioritizes clear communication and transparency
- Trust: Heard fosters a culture of trust and accountability
Work Style:
- Heard values candidates who are self-starters and can work independently
- Heard's remote work environment requires strong communication and collaboration skills
- Heard prioritizes results and impact over hours worked
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working remotely and collaborating with teams across time zones?
- Do you have a strong sense of ownership and accountability for your work?
ASSUMPTION: Heard's company culture values speed, clarity, and trust, with a focus on results and impact. Candidates should be self-starters who are comfortable working remotely and collaborating with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, growing startup environment
- Working remotely and maintaining productivity and focus without direct supervision
- Keeping up with the latest SEO best practices and algorithm shifts
- Building and scaling creative, data-driven playbooks with limited resources
ASSUMPTION: Heard's organic growth marketing role presents unique challenges and opportunities for candidates to make a significant impact on the company's growth story.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on non-paid acquisition channels and organic growth strategies
- Heard's organic growth marketing role requires a strong understanding of SEO and content marketing, as well as the ability to build and test creative campaigns with minimal resources
- This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on Heard's organic growth strategy
ASSUMPTION: Heard's organic growth marketing role is unique in its focus on non-paid acquisition channels and organic growth strategies, offering a rare opportunity for candidates to drive significant impact in a fast-growing startup environment.
📝 Sample Projects
- Developing and executing a comprehensive SEO roadmap to improve Heard's search engine rankings and drive organic traffic
- Creating and distributing engaging content across various channels to build Heard's brand and reach new audiences
- Launching and optimizing creative campaigns to drive event-based acquisition and capture qualified leads
ASSUMPTION: Heard's organic growth marketing role offers candidates the opportunity to work on a variety of projects that drive meaningful impact on the company's growth story.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does Heard support the professional development and growth of its organic growth marketing team members?
- Can you provide examples of successful organic growth campaigns that Heard has launched in the past, and what made them effective?
- How does Heard measure the success of its organic growth marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Heard?
ASSUMPTION: Heard's interview process is designed to assess candidates' growth marketing skills, cultural fit, and ability to thrive in a remote work environment. Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant organic growth, SEO, and content marketing experience
- Prepare examples of successful organic growth campaigns and content creation projects to discuss during the interview
- Research Heard's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
