📌 Core Information
🔹 Job Title: Outbound Growth Analyst (REMOTE - EAST COAST)
🔹 Company: CoderPad
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (East Coast preferred)
🚀 Job Overview
Key aspects of this role include:
- Owning the mid-funnel stage of CoderPad's revenue engine
- Generating qualified opportunities through personalized outreach and strategic messaging
- Experimenting with new channels, tools, and workflows to drive scalable results
- Collaborating with marketing and sales leadership to optimize targeting and opportunity handoff
ASSUMPTION: This role requires a strong blend of marketing and sales skills, with a focus on outbound execution and AI-driven personalization.
📋 Key Responsibilities
✅ Generate qualified opportunities by following up on mid-funnel marketing leads, MQLs, and warm accounts
✅ Build and execute multi-channel outbound sequences using tools like Apollo, LinkedIn, and AI-based personalization tools
✅ Set meetings with key decision-makers at ICP accounts
✅ Manage follow-up on inbound and marketing-generated leads
✅ Write high-converting outbound messaging and call scripts tailored to buyer personas
✅ Execute high-quality, creative outbound touches to generate interest and book meetings with qualified buyers
✅ Track and report on KPIs like S0 created, S1 pipeline sourced, and revenue contribution
✅ Design, build, and execute a best-in-class handover process
ASSUMPTION: This role involves a mix of strategic planning, execution, and analysis to drive pipeline growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years in demand gen, outbound marketing, or full-cycle SDR/BDR/Sales roles, with a focus on SaaS environments
Required Skills:
- Proven track record of generating qualified opportunities in a SaaS environment
- Comfortable with prospecting via phone, email, and social channels
- Excellent writing skills and ability to create compelling, human messages
- Familiarity with AI tools and automation for personalized outreach
- Strong understanding of buyer psychology and how to nudge people from interest to action
- Proficient in managing time effectively and prioritizing tasks
Preferred Skills:
- Experience with specific outbound tools (e.g., Apollo, LinkedIn Sales Navigator)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Background in sales development or sales enablement
ASSUMPTION: Candidates should have a strong foundation in demand generation and sales, with a willingness to learn and adapt to new tools and strategies.
💰 Compensation & Benefits
Salary Range: $65,000 - $140,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and CoderPad's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2012 (based on LinkedIn data)
Company Description:
- CoderPad is an online technical hiring platform that enables you to hire developers with confidence.
- Their platform offers gamified coding assessments and realistic pair programming interviews to identify best-in-class engineers while providing a great candidate experience.
- CoderPad focuses on helping talent acquisition and engineering teams make data-driven hiring decisions.
Company Specialties:
- Technical Recruiting
- Coding Assessments
- Hiring Platform
Company Website: coderpad.io
ASSUMPTION: CoderPad is a well-established company in the technical hiring space, with a strong focus on providing a great candidate experience and helping companies make data-driven hiring decisions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Growth
Work Arrangement: Remote (with a preference for East Coast time zones)
Growth Opportunities:
- Potential advancement to a senior role within the growth team
- Opportunities to work on special projects and initiatives
- Chance to gain experience in a high-growth startup environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetings in San Francisco)
Office Location(s): San Francisco, CA
Geographic Context:
- The East Coast time zone preference allows for better overlap with European and Asian markets
- CoderPad's headquarters are in San Francisco, with a remote-friendly work culture
- The company has a global customer base, with opportunities to work on international accounts
Work Schedule: Full-time, with flexible hours and a focus on results and productivity
ASSUMPTION: This role requires strong communication and time management skills, with a focus on delivering results in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- Take-home assignment to demonstrate outbound messaging and personalization skills
- Final interview with the Director of Growth to discuss the role and answer any questions
Key Assessment Areas:
- Outbound messaging and personalization skills
- Understanding of buyer psychology and how to nudge people from interest to action
- Ability to manage time effectively and prioritize tasks
- Cultural fit and alignment with CoderPad's values
Application Tips:
- Tailor your resume and cover letter to highlight your outbound marketing and sales experience
- Include specific examples of successful outbound campaigns and messaging strategies
- Demonstrate your understanding of AI tools and automation for personalized outreach
ATS Keywords: Outbound Marketing, Demand Generation, Sales, AI Tools, Personalized Outreach, Buyer Psychology, Time Management, Meeting Scheduling, Multi-Channel Outreach, Creative Messaging, Automation, Lead Follow-Up, Pipeline Sourcing, Strategic Messaging, Account Intelligence, Collaboration
ASSUMPTION: CoderPad's interview process is designed to assess candidates' skills and cultural fit, with a focus on outbound marketing and sales experience.
🛠️ Tools & Technologies
- Apollo (outbound sales engagement platform)
- LinkedIn Sales Navigator (sales intelligence and outreach tool)
- AI-based personalization tools (e.g., ChatGPT, Lavender)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: This role requires experience with outbound sales and marketing tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Data-driven
- Innovative
- Collaborative
Work Style:
- Results-oriented
- Adaptable and flexible
- Strong communicator and team player
- Self-starter with a growth mindset
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong communication skills?
- Are you comfortable using AI tools and automation to personalize outreach and scale results?
- Do you have a proven track record of generating qualified opportunities in a SaaS environment?
ASSUMPTION: CoderPad values candidates who are customer-focused, data-driven, and collaborative, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a high volume of outbound campaigns and follow-ups
- Adapting to a remote work environment and maintaining productivity
- Balancing the need for personalization with the scalability of outbound campaigns
- Keeping up with the latest AI tools and automation trends in outbound marketing
ASSUMPTION: This role presents unique challenges and opportunities, requiring candidates to balance personalization with scalability and adapt to a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional BDR or demand gen roles, this position focuses on moving prospects from engaged to booked to qualified pipeline
- This role requires a strong blend of marketing and sales skills, with a focus on outbound execution and AI-driven personalization
- Career progression may involve advancing to a senior role within the growth team or exploring other opportunities within CoderPad
ASSUMPTION: This role is unique in its focus on outbound execution and AI-driven personalization, requiring candidates with a strong blend of marketing and sales skills.
📝 Sample Projects
- Developing and executing a multi-channel outbound campaign to engage ICP accounts
- Creating personalized messaging and call scripts tailored to buyer personas
- Analyzing campaign performance data to optimize targeting and messaging strategies
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into CoderPad's overall growth strategy?
- What are the most successful outbound campaigns you've seen in this role?
- How does CoderPad support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does CoderPad measure the success of outbound campaigns and pipeline generation?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the growth opportunities available to the right candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your outbound marketing and sales experience
- Prepare a take-home assignment demonstrating your outbound messaging and personalization skills
- Follow up with the hiring manager after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
