Outbound Growth Marketer

📌 Core Information

🔹 Job Title: Outbound Growth Marketer

🔹 Company: Stedi

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and scaling outbound strategies to increase the active pipeline significantly
• Designing, testing, and optimizing outbound email campaigns
• Implementing and managing tools for outbound strategies
• Running automated outreach experiments to generate meetings and deals
• Refining outreach processes using AI, automation, and analytics

ASSUMPTION: This role requires a strong background in outbound marketing, B2B SaaS growth strategies, and a deep understanding of AI tools and data analysis to optimize outreach performance.

📋 Key Responsibilities

✅ Define, build, and scale outbound strategies rooted in a deep understanding of our ideal customer profile

✅ Design, test, and optimize outbound email campaigns, including sharp copy, intelligent targeting logic, and measurement of results

✅ Select and implement the tooling necessary to deploy outbound strategies, including software and workflows to identify and target accounts, send emails, and scale other outbound campaigns

✅ Generate ideas, define targeting, and write copy to run automated outreach experiments that generate meetings and deals for the sales team

✅ Constantly refine outreach processes and playbooks using the latest in AI, automation, and analytics

ASSUMPTION: This role requires a high level of technical proficiency, creativity, and data-driven decision-making to achieve desired results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in outbound marketing, growth, or related roles within B2B SaaS companies

Required Skills:

• Proven expertise in outbound marketing strategies and tactics
• Strong understanding of B2B SaaS growth strategies
• Familiarity with AI tools for copywriting, research, and workflow automation
• Technical proficiency in configuring outbound automation platforms
• Data-driven mindset with a focus on pipeline and revenue optimization
• Self-motivated, resourceful, and curious with a strong work ethic
• Ability to thrive in a fast-paced, dynamic environment

Preferred Skills:

• Experience with healthcare industry or healthcare technology businesses
• Familiarity with EDI (Electronic Data Interchange) processes
• Knowledge of X12 HIPAA standards

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or familiarity with EDI processes could be beneficial for this role, given the company's focus on healthcare clearinghouse technology.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in B2B SaaS)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Home office equipment stipend
• Company-sponsored events and team-building activities

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on healthcare clearinghouse technology

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2017

Company Description:

• Stedi is building the world’s only API-first clearinghouse for healthcare transactions
• The company enables both healthcare technology businesses and established players to exchange mission-critical transactions using modern API interfaces alongside traditional real-time and batch EDI processes
• Stedi has raised $71 million from top investors like Stripe, Addition, USV, Bloomberg Beta, First Round Capital, and more

Company Specialties:

• SaaS and healthcare

Company Website: www.stedi.com

ASSUMPTION: Stedi is a well-funded, fast-growing startup with a strong focus on innovation and automation in the healthcare industry.

📊 Role Analysis

Career Level: Marketing Manager or similar role

Reporting Structure: This role reports directly to the Hiring Manager or another senior marketing leader

Work Arrangement: Remote OK, with flexible work hours and unlimited PTO

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunity to gain experience in the healthcare industry and healthcare technology sector
• Chance to work with cutting-edge technology and contribute to the growth of a innovative startup

ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the healthcare technology market.

🌍 Location & Work Environment

Office Type: Remote-friendly work environment with no physical office location

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a large and diverse healthcare market, with numerous payers and providers
• Working remotely allows for greater flexibility and the ability to collaborate with team members across different time zones
• The remote work arrangement may require occasional travel for team meetings or industry events

Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO

ASSUMPTION: The remote work arrangement may require occasional travel for team meetings or industry events, but the company's primary focus is on fostering a flexible and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate outbound marketing skills and strategic thinking
• Final interview with the hiring manager or another senior marketing leader to discuss the role and company culture in more detail

Key Assessment Areas:

• Outbound marketing strategies and tactics
• Understanding of B2B SaaS growth strategies
• Technical proficiency with AI tools and outbound automation platforms
• Data-driven mindset and ability to optimize outreach performance
• Cultural fit and alignment with Stedi's ways of working

Application Tips:

• Tailor your resume and cover letter to highlight your outbound marketing experience and relevant skills
• Prepare examples of successful outbound campaigns or experiments you've run in the past
• Demonstrate your understanding of Stedi's mission and the healthcare clearinghouse market

ATS Keywords: Outbound Marketing, B2B SaaS, Growth Marketing, Sales Operations, Automation, AI Tools, Data Analysis, Copywriting, Targeting, Campaign Optimization, Technical Skills, Experimentation, Workflow Automation, Curiosity, Self-Motivation, Resourcefulness, Fast-Paced Work

ASSUMPTION: Stedi's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Outbound automation platforms (e.g., Apollo, Clay, Smartlead)
• AI tools for copywriting, research, and workflow automation
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Resourcefulness
• Self-motivation
• Fast-paced work

Work Style:

• Data-driven decision-making
• Collaborative and cross-functional teamwork
• Continuous learning and experimentation
• Focus on automation and eliminating toil

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with AI tools and data-driven insights to optimize outreach performance?
• Do you have experience building and scaling outbound strategies in a B2B SaaS context?
• Are you curious and resourceful, with a strong work ethic and a desire to learn and grow?

ASSUMPTION: Stedi values candidates who are curious, resourceful, and self-motivated, with a strong work ethic and a desire to learn and grow in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing competing priorities and working in a fast-paced environment
• Balancing efficiency with authenticity in AI-driven outbound campaigns
• Adapting to the unique requirements and regulations of the healthcare industry
• Occasional travel for team meetings or industry events, despite the remote-friendly work environment

ASSUMPTION: While Stedi offers a flexible and collaborative work environment, the role may present challenges related to managing competing priorities, balancing efficiency with authenticity, and adapting to the unique requirements of the healthcare industry.

📈 Similar Roles Comparison

• Unlike traditional healthcare clearinghouses, Stedi focuses on API-first technology and modern interfaces
• This role requires a strong understanding of B2B SaaS growth strategies and outbound marketing tactics, rather than deep domain expertise in healthcare
• As a startup, Stedi offers significant growth potential and the opportunity to contribute to the company's success in a meaningful way

ASSUMPTION: This role is unique in its focus on API-first healthcare clearinghouse technology and modern outbound marketing strategies, but it shares many similarities with other B2B SaaS growth and marketing roles.

📝 Sample Projects

• Designing and optimizing an outbound email campaign to target healthcare payers and providers
• Developing and implementing a workflow automation system to streamline outbound processes
• Conducting A/B tests to optimize outreach performance and improve conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the ideal customer profile (ICP) for Stedi's healthcare clearinghouse technology?
• How does Stedi's API-first approach differ from traditional healthcare clearinghouse technology, and how does this impact the outbound marketing strategy?
• What are the key challenges and opportunities in the healthcare clearinghouse market, and how does Stedi plan to address them?
• How does Stedi support the growth and development of its marketing team, and what opportunities exist for career advancement in this role?
• What is the company's approach to work-life balance and employee well-being, particularly in a remote-friendly work environment?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Stedi's mission, market, and culture, as well as their ability to contribute to the company's success in a meaningful way.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your outbound marketing experience and relevant skills
• Prepare examples of successful outbound campaigns or experiments you've run in the past
• Demonstrate your understanding of Stedi's mission and the healthcare clearinghouse market
• Follow up with the hiring manager or another senior marketing leader within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.