📌 Core Information
🔹 Job Title: Outbound Marketing Manager
🔹 Company: Radius Limited
🔹 Location: Vimercate, Lombardy, Italy
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing outbound marketing strategies for B2B fuel card solutions
- Creating persuasive messaging and content to engage target audiences
- Selecting and optimizing marketing channels for maximum reach and engagement
- Collaborating with cross-functional teams to ensure campaign success
- Analyzing campaign performance and using data to drive strategy improvements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage outbound marketing campaigns and drive lead generation for B2B products.
📋 Key Responsibilities
✅ Developing and executing outbound marketing strategies to generate leads and sales for B2B fuel card solutions
✅ Creating messaging and content that resonates with target audiences, highlighting the unique value proposition of Radius' products
✅ Selecting and optimizing marketing channels (e.g., email, direct mail, social media, cold calling) to maximize campaign performance
✅ Collaborating with cross-functional teams, including sales, product, and creative teams, to ensure campaign alignment and success
✅ Analyzing campaign performance using data and metrics, and using insights to optimize strategies and improve results
✅ Staying up-to-date with market trends and best practices in outbound marketing, and continuously exploring innovative strategies to enhance campaign performance
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 5 years of experience in outbound marketing, preferably in a B2B context
Required Skills:
- Proven track record in outbound marketing, with a focus on lead generation and campaign optimization
- Strong analytical skills and data-driven mindset
- Excellent communication skills, both written and verbal, with the ability to create persuasive messaging for a technical and business-oriented audience
- Proficient in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)
- Familiarity with the B2B sales cycle and experience in developing strategies to nurture leads
Preferred Skills:
- Fluency in Italian and English
- Experience in the fuel or fleet industry
- Knowledge of marketing automation tools and techniques
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the fuel or fleet industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on market research and company size)
Benefits:
- Competitive salary
- Potential bonus
- Good range of base benefits
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on market research and company size. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on fleet and connectivity solutions
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1990, with over 30 years of experience in the industry
Company Description:
- Radius is a global business services company founded in the UK in 1990, now operating in 19 countries across five continents
- The company's mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings in fleet and connectivity
- Radius empowers companies through a unique set of solutions, a talented team, and an expansive network of specialist partners
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a strong global presence and a diverse range of services, providing numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities over time
Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including sales, product, and creative teams
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Vimercate, Lombardy, Italy
Geographic Context:
- Vimercate is a city in the Lombardy region of northern Italy, located approximately 15 kilometers northeast of Milan
- The area is known for its vibrant business ecosystem and proximity to major transportation hubs
- Radius' office is conveniently located near public transportation, making it easily accessible for employees
Work Schedule: Full-time, Monday to Friday, with occasional flexibility for remote work
ASSUMPTION: The work environment at Radius is collaborative and dynamic, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other members of the marketing team
- Final interview with the CEO or another senior executive
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication skills and messaging creation
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Highlight your relevant experience in outbound marketing and B2B lead generation
- Include specific examples of successful campaigns and their results
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
ATS Keywords: Outbound Marketing, Lead Generation, B2B Marketing, Campaign Management, Data Analysis, CRM Platforms, Communication Skills, Strategic Planning, Content Creation, Market Trends, Collaboration, Performance Optimization, Customer Insights, Innovation, Email Marketing, Social Media
ASSUMPTION: The application process at Radius is competitive, and candidates should be prepared to demonstrate their skills and experience in outbound marketing and B2B lead generation.
🛠️ Tools & Technologies
- CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Marketing automation tools (e.g., email marketing platforms, social media management tools)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the company's standard software stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Radius encourages continuous learning and improvement, fostering a culture of innovation and creativity
- Collaboration: The company values teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge sharing
- Customer-centricity: Radius prioritizes understanding and meeting the needs of its customers, with a focus on delivering exceptional customer experiences
Work Style:
- Dynamic and fast-paced, with a strong focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and knowledge sharing
- Customer-focused, with a strong commitment to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment, with a strong focus on results and continuous improvement?
- Are you comfortable working in a collaborative and team-oriented setting, with a strong emphasis on open communication and knowledge sharing?
- Do you have a strong customer focus, with a commitment to delivering exceptional customer experiences?
ASSUMPTION: Candidates who are a strong cultural fit at Radius will be self-motivated, results-driven, and comfortable working in a dynamic and collaborative environment.
⚠️ Potential Challenges
- The role may require occasional travel to other Radius offices or client sites
- There may be tight deadlines and high pressure to deliver results, particularly during peak campaign periods
- The role may require working with diverse teams and stakeholders, each with their own priorities and expectations
- The role may require adapting to changes in the market or company strategy, which could impact campaign priorities or tactics
ASSUMPTION: These challenges can be managed effectively by a proactive and adaptable marketing professional with strong communication and project management skills.
📈 Similar Roles Comparison
- Compared to other outbound marketing roles, this position may offer more autonomy and responsibility for campaign strategy and execution
- Radius' focus on B2B fleet and connectivity solutions may provide unique insights and opportunities for career growth within the industry
- As a mid-sized company, Radius may offer more opportunities for career progression and exposure to different aspects of the business compared to larger corporations
ASSUMPTION: This role may be an excellent fit for candidates seeking a challenging and dynamic outbound marketing position with significant growth potential within a mid-sized company.
📝 Sample Projects
- Developing and executing a multi-channel outbound marketing campaign to generate leads for Radius' fuel card solutions, with a focus on email marketing, direct mail, and social media advertising
- Conducting market research and analysis to identify trends and opportunities in the B2B fleet and connectivity industry, and using insights to inform marketing strategy
- Collaborating with the product team to launch a new fuel card solution, including the development of marketing materials, messaging, and launch campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Outbound Marketing Manager at Radius.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Radius support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing department in the next 12-24 months, and how does this role contribute to those objectives?
- How does Radius measure the success of its outbound marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience in outbound marketing, B2B lead generation, and campaign management
- Prepare for the interview by researching Radius' business, industry, and competitors, as well as the specific challenges and opportunities facing the company's marketing department
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
