📌 Core Information
🔹 Job Title: Outbound Marketing Manager, Seller Success
🔹 Company: Amazon
🔹 Location: Tempe, Arizona & Seattle, Washington
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing automated B2B email programs for new seller acquisition, onboarding, and program adoption
- Collaborating with internal stakeholders to create engaging content and optimize email campaigns
- Defining and executing A/B testing to improve engagement and impact
- Analyzing campaign performance and optimizing for maximum ROI
- Serving as the subject matter expert on email marketing best practices and governance
ASSUMPTION: This role requires a strong background in email marketing, HTML development, and A/B testing. Familiarity with Amazon's seller ecosystem is a plus but not required.
📋 Key Responsibilities
✅ Create and manage high-quality, automated B2B email programs supporting the new seller journey
✅ Collaborate with program owners to inform the creation of engaging content including value propositions, incentives, and call to actions
✅ Develop and optimize segmentation and content personalization strategies for targeted cohorts to drive seller growth
✅ QA outbound communication to ensure legal and regulatory compliance (CAN-SPAM)
✅ Define and execute iterative A/B testing to continually improve engagement and impact through optimized messaging and targeting
✅ Analyze campaign performance and optimize for maximum engagement and ROI
✅ Report on weekly performance and develop meaningful insights and recommendations, sharing learnings with global stakeholders
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in email marketing, with a focus on B2B and HTML development
Required Skills:
- Proven expertise in HTML email development across multiple email service providers
- Strong analytical skills and experience with A/B testing
- Excellent communication and collaboration skills
- Familiarity with email marketing best practices and governance
- Experience with campaign performance analysis and optimization
Preferred Skills:
- Familiarity with Amazon's seller ecosystem
- Experience with segmentation strategies and content personalization
- Fluency in multiple languages (Spanish, Mandarin, etc.)
ASSUMPTION: While not required, experience with Amazon's seller ecosystem and fluency in multiple languages would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the tech industry)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with potential for flexible hours and remote work in the future
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the tech industry. The actual salary may vary depending on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, later expanding to other products and services)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- It is one of the world's most valuable companies and is considered one of the Big Five American information technology companies, along with Google, Apple, Facebook, and Microsoft
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Go)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth into management or leadership positions
Reporting Structure: This role will report directly to the Seller Success Marketing Manager
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement to senior-level marketing roles or management positions within the Seller Success team or other marketing teams
- Expansion into other areas of Amazon's business, such as Amazon Web Services or Amazon Devices
- International assignments or relocation opportunities
ASSUMPTION: This role offers significant growth potential within Amazon's large and diverse organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with open floor plans and collaborative workspaces
Office Location(s): Tempe, Arizona & Seattle, Washington
Geographic Context:
- Tempe, Arizona: Suburban area located southeast of Phoenix, with a population of approximately 185,000
- Seattle, Washington: Pacific Northwest city with a population of approximately 730,000, known for its tech industry, coffee culture, and outdoor recreation
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with potential for flexible hours or remote work in the future
ASSUMPTION: Both Tempe and Seattle offer vibrant, diverse communities with ample opportunities for work-life balance and personal growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Seller Success Marketing Manager or another senior leader
Key Assessment Areas:
- Email marketing expertise and HTML development skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your technical skills and be prepared to discuss your approach to email marketing campaigns, A/B testing, and performance analysis
ATS Keywords: Email Marketing, HTML Development, A/B Testing, Campaign Performance Analysis, Segmentation Strategies, Content Personalization, Legal Compliance, Stakeholder Collaboration, Automated Email Programs, B2B Marketing, Engaging Content Creation, Performance Reporting, Optimization Strategies, Mobile Rendering, Email Governance, 3P Seller Communication
ASSUMPTION: Amazon's application process is competitive, and applicants should be prepared to demonstrate their skills and qualifications through a thorough interview process.
🛠️ Tools & Technologies
- Email service providers (e.g., Amazon SES, SendGrid, Mailchimp)
- HTML development tools (e.g., Adobe Dreamweaver, Visual Studio Code, Atom)
- Email marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-oriented and focused on customer success
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating engaging content that drives results?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-focused, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple email campaigns and stakeholders simultaneously
- Keeping up with the fast-paced, ever-changing e-commerce landscape
- Balancing the need for personalization and segmentation with scalability and efficiency
- Ensuring compliance with legal and regulatory requirements (e.g., CAN-SPAM)
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique to Amazon, focusing on outbound marketing for third-party sellers on the Amazon platform
- Similar roles in other organizations may focus on customer acquisition, retention, or upselling for different products or services
- Career paths for this role may include advancement to senior-level marketing roles or management positions within Amazon or other e-commerce companies
ASSUMPTION: While this role is unique to Amazon, similar roles in other organizations may offer comparable growth and development opportunities.
📝 Sample Projects
- Developing and executing an automated email campaign to onboard new sellers to the Amazon platform, including personalized onboarding materials, tutorials, and resources
- Creating and optimizing segmentation strategies to target specific seller cohorts with tailored content and offers, driving engagement and adoption of Amazon's seller tools and services
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization, and presenting recommendations to stakeholders to improve overall seller success
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on email marketing, segmentation, and performance analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Seller Success team, and how can this role help address them?
- How does this role collaborate with other teams within Amazon, such as Amazon Web Services or Amazon Devices?
- What opportunities are there for growth and development within the Seller Success team or other marketing teams at Amazon?
- How does Amazon support work-life balance and employee well-being?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your technical skills and be prepared to discuss your approach to email marketing campaigns, A/B testing, and performance analysis
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
