📌 Core Information
🔹 Job Title: Outride Social Media Intern
🔹 Company: Specialized Bicycle Components
🔹 Location: United States, CO (Remote), United States, UT (Remote), United States, CA (Remote)
🔹 Job Type: Part-Time, Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting Outride's mission through social media marketing
- Creating engaging content for various social media platforms
- Collaborating with partners and communities to amplify Outride's impact
- Assisting with marketing strategies and tracking performance metrics
ASSUMPTION: This internship is ideal for students pursuing degrees in marketing, communications, or related fields, seeking hands-on experience in social media marketing.
📋 Key Responsibilities
✅ Content Creation (60%): Brainstorm creative ideas, create Instagram posts, schedule content, and submit assets for review.
✅ Marketing & Communications Strategy Support (20%): Research social media trends, track performance metrics, and assist with other marketing tasks.
✅ Community Collaboration (20%): Monitor social media channels, connect with partners, and amplify their impact.
ASSUMPTION: The intern will spend the majority of their time on content creation, with a balance of strategy support and community collaboration.
🎯 Required Qualifications
Education: Pursuing or has a degree in Marketing, Communications, Journalism, English, or a related field.
Experience: No formal experience required, but relevant coursework or projects are a plus.
Required Skills:
- Strong understanding of various social media platforms
- Excellent written and verbal communication skills
- Creative and visually oriented with a keen eye for detail
- Ability to work independently and as part of a team
- Strong organizational and time-management skills
- Basic graphic design skills (e.g., Canva)
Preferred Skills:
- Passion for cycling and working in a non-profit space
ASSUMPTION: While not required, having a passion for cycling and non-profit work can enhance the intern's engagement and contribution to Outride's mission.
💰 Compensation & Benefits
Salary Range: $20 per hour
Benefits:
- Gain hands-on experience in social media marketing
- Develop social media skills and build portfolio
- Opportunity to contribute to the growth of a dynamic non-profit organization
Working Hours: Up to 15 hours per week
ASSUMPTION: The salary range is based on industry standards for part-time internships in the non-profit sector.
📌 Applicant Insights
🔍 Company Context
Industry: Specialized Bicycle Components operates in the retail industry, focusing on bicycle manufacturing and sales.
Company Size: With 1,001-5,000 employees, Specialized offers a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: In 1974, Specialized was founded on the principle of performance and fueled by innovation, with a focus on the rider and their needs.
Company Description:
- Headquartered in Morgan Hill, CA, Specialized designs and manufactures innovative bikes and gear for various riders
- Committed to increasing representation of all races, genders, and body types in the cycling industry
- Dedicated to building a diverse and inclusive workforce where all people thrive
Company Specialties:
- Bicycles
- Design
- Engineering
- Product Development
- Marketing
- Human Resources
- Sales
- Finance
- Outdoor Industry
- Cycling
- Distribution
- eCommerce
Company Website: http://www.specialized.com
ASSUMPTION: Specialized Bicycle Components' commitment to diversity and inclusion creates an environment where applicants from marginalized groups are encouraged to apply.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students or recent graduates seeking to gain experience in social media marketing.
Reporting Structure: The Social Media Intern will report directly to the Marketing & Communications Manager.
Work Arrangement: This is a fully remote, part-time internship with flexible hours, up to 15 hours per week.
Growth Opportunities:
- Potential to continue the internship in Fall 2025, depending on performance evaluation and schedule
- Opportunity to build a portfolio of work and gain valuable experience in social media marketing
- Potential to network with industry professionals and learn about the cycling industry
ASSUMPTION: Successful completion of this internship may lead to future opportunities within Specialized or the cycling industry.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required for this role.
Office Location(s): United States, CO (Remote), United States, UT (Remote), United States, CA (Remote)
Geographic Context:
- Colorado: Known for its outdoor recreation, with a growing cycling community
- California: Home to Specialized's headquarters, with a vibrant cycling culture
- Utah: Offers numerous cycling trails and a strong cycling community
Work Schedule: Flexible, with up to 15 hours per week, allowing for a balance between internship responsibilities and other commitments.
ASSUMPTION: The remote work arrangement provides flexibility for the intern to balance their responsibilities and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission or email application to morgan.lavender@outridebike.org
- Review of application materials
- Interview with the Marketing & Communications Manager
- Decision and offer
Key Assessment Areas:
- Understanding of social media platforms and best practices
- Communication skills, both written and verbal
- Creativity and visual orientation
- Organizational and time-management skills
- Alignment with Outride's mission and values
Application Tips:
- Highlight relevant experience, passion for social media, and interest in the internship in the cover letter
- Include links to social media profiles (if applicable) to showcase relevant skills and experience
- Tailor resume and cover letter to emphasize skills and experiences relevant to the internship
ATS Keywords: Social Media Marketing, Content Creation, Marketing Strategy, Community Collaboration, Non-Profit, Cycling, Internship
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, demonstrating their fit for the role and alignment with Outride's mission.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, Twitter, LinkedIn
- Content creation tools: Canva, Adobe Creative Suite (optional)
- Social media management tools: Hootsuite, Buffer, or similar
ASSUMPTION: Familiarity with these tools and platforms is not required but can be beneficial for the intern's success in the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Focus on the rider
- Passionate
- Creative
- Inclusive
Work Style:
- Collaborative
- Flexible
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do I have a strong understanding of various social media platforms and their best practices?
- Am I creative and visually oriented, with a keen eye for detail?
- Can I work independently and as part of a team, with strong organizational and time-management skills?
- Am I passionate about cycling and working in a non-profit space?
ASSUMPTION: Applicants should assess their fit with Outride's company values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to a remote work environment and maintaining productivity
- Balancing internship responsibilities with other commitments, such as school or part-time jobs
- Overcoming imposter syndrome, as this is an entry-level position
ASSUMPTION: These challenges can be overcome with strong time-management skills, self-motivation, and open communication with the Marketing & Communications Manager.
📈 Similar Roles Comparison
- Unlike full-time social media marketing roles, this internship offers a part-time, flexible schedule
- This internship focuses on supporting a non-profit organization's mission, rather than a for-profit company's marketing goals
- As an intern, the individual will have the opportunity to learn and grow in the role, with potential for continued employment based on performance
ASSUMPTION: Applicants should consider the unique aspects of this internship and how it aligns with their career goals and interests.
📝 Sample Projects
- Creating a social media content calendar for a month, including engaging captions and relevant hashtags
- Designing graphics for social media posts using Canva or a similar tool
- Researching and reporting on social media trends and activity in similar non-profit organizations
ASSUMPTION: These sample projects provide a glimpse into the types of tasks the intern may be responsible for, allowing applicants to assess their fit for the role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this internship fit into the overall marketing strategy for Outride?
- What opportunities are there for growth and learning within this role and the organization?
- How does Outride support work-life balance for remote employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: Asking these questions demonstrates the applicant's interest in the role and commitment to their success in the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online, or send your resume and cover letter to morgan.lavender@outridebike.org with the subject line "Outride Social Media Intern Application."
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship.
- Prepare examples of your social media content or projects to showcase your skills and creativity.
- Follow up with a polite email one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
