📌 Core Information
🔹 Job Title: Paid Affiliate and Influencer Marketing Manager
🔹 Company: Coursera
🔹 Location: India (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (Any country where Coursera has a legal entity)
🚀 Job Overview
Key aspects of this role include:
- Leading global affiliate and influencer marketing strategy and execution
- Driving data-informed growth and performance optimization
- Managing and developing strategic partnerships with top-tier affiliates and influencers
- Collaborating cross-functionally with other paid channels, organic social, brand, regional marketing teams, data science, product, and media agency partners
- Ensuring seamless campaign execution across markets, partners, and campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to manage global partnerships and drive performance.
📋 Key Responsibilities
✅ Own and lead global strategy and day-to-day operations of Coursera’s affiliate and influencer marketing programs
✅ Drive data-informed growth by overseeing performance analysis across markets, partners, and campaigns using internal analytics tools and dashboards
✅ Lead and optimize the end-to-end partner lifecycle, from affiliate and publisher discovery, vetting, and onboarding to ongoing relationship management and strategic development
✅ Develop and execute scalable acquisition and promotional strategies in collaboration with top-tier publishers, influencers, and agency partners to support priority products, seasonal campaigns, and regional initiatives
✅ Oversee the creation and execution of compelling communications, content, and campaign assets to drive partner engagement and performance at scale
✅ Act as the primary liaison with Coursera’s affiliate and influencer agency, ensuring consistent delivery, innovation, and alignment with business goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in affiliate and influencer marketing, performance marketing, partnerships with a strong focus on customer acquisition, revenue, and measurable growth, with at least 3 years in a leadership or strategic role
Required Skills:
- Advanced proficiency in Looker, Looker Studio, Excel, or equivalent analytics tools
- Proven track record of leveraging data to drive strategic decisions
- Demonstrated success in leading and executing high-impact marketing campaigns across global markets
- Exceptional communication and relationship management skills
- Experience leading external agencies or vendor relationships to scale partner programs and campaigns, strategy, and execution
Preferred Skills:
- Experience managing global campaigns or partnerships across key markets such as NAMER, EMEA, APAC, and LATAM
- Prior work with marketing or partnership teams in consumer tech, e-learning, or subscription-based businesses
- Familiarity with affiliate and influencer platforms (e.g., Impact, Partnerize, Rakuten, ShareASale) and marketing automation tools
- Experience with fraud detection tools like AdPolice, Impact, BrandVerity, The Search Monitor, Adthena, etc.
- Familiarity with SQL and Google Suite
- Strategic understanding of customer acquisition funnels and performance marketing metrics (CAC, ROAS, LTV)
ASSUMPTION: While a master's degree is not required, it may be beneficial for candidates seeking to advance their careers in marketing leadership roles.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in India)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Learning and development opportunities
- Employee discounts on Coursera courses and certificates
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers. Coursera is one of the largest online learning platforms, partnering with over 300 leading universities and industry partners to offer a broad catalog of content and credentials.
Company Size: 1,001-5,000 employees. As a mid-sized company, Coursera offers a mix of startup agility and enterprise resources, providing ample opportunities for growth and impact.
Founded: 2012. Coursera was launched by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning.
Company Description:
- Coursera partners with universities and industry partners to offer courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees
- Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business
- Coursera became a Delaware public benefit corporation and a B Corp in February 2021
Company Specialties:
- Education
- Technology
- Internet
Company Website: Coursera Jobs
ASSUMPTION: Coursera's mission and commitment to providing accessible education make it an attractive employer for candidates passionate about lifelong learning and personal growth.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers significant growth opportunities and the chance to make a substantial impact on Coursera's customer acquisition strategy.
Reporting Structure: This role reports directly to the Head of Affiliate and Influencer Marketing and collaborates with various teams, including paid channels, organic social, brand, regional marketing, data science, product, and media agency partners.
Work Arrangement: Remote OK. Coursera enables employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near you.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing team
- Chance to work on high-impact projects and campaigns that drive Coursera's growth
- Opportunity to learn and develop skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to expand their skills and advance their careers in marketing.
🌍 Location & Work Environment
Office Type: Remote-first. Coursera's interviews and onboarding are entirely virtual, providing a smooth and efficient experience for candidates.
Office Location(s): Coursera has offices in Mountain View, CA (USA), New York, NY (USA), Gurgaon, Haryana (India), and London (UK). However, this role can be performed remotely from any country where Coursera has a legal entity.
Geographic Context:
- India is Coursera's largest market in terms of learner enrollment and offers significant growth opportunities
- The role requires managing global partnerships and campaigns, necessitating strong communication and collaboration skills across time zones
- Coursera's remote work culture fosters flexibility and work-life balance
Work Schedule: Full-time (40 hours/week) with flexible work arrangements. Coursera enables employees to select their main way of working, whether it's from home, one of their offices or hubs, or a co-working space near you.
ASSUMPTION: Coursera's remote work culture and flexible work arrangements make it an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Coursera's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Coursera's business and the affiliate and influencer marketing landscape
- Prepare examples of successful marketing campaigns you've led and the data-driven strategies behind them
ATS Keywords: Affiliate Marketing, Influencer Marketing, Performance Marketing, Customer Acquisition, Data Analysis, Campaign Management, Relationship Management, Strategic Development, Content Creation, Agency Management, Global Marketing, Communication Skills, Analytical Skills, SQL, Marketing Automation, Fraud Detection
ASSUMPTION: Coursera's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Looker, Looker Studio, or equivalent analytics tools
- Excel or Google Sheets
- Affiliate and influencer platforms (e.g., Impact, Partnerize, Rakuten, ShareASale)
- Marketing automation tools
- Fraud detection tools like AdPolice, Impact, BrandVerity, The Search Monitor, Adthena, etc.
- SQL
- Google Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize affiliate and influencer marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Coursera is committed to providing accessible, high-quality education to learners worldwide
- Bold: Coursera encourages employees to take risks, learn from failures, and continuously innovate
- Together: Coursera fosters a collaborative and inclusive work environment that values diverse perspectives
Work Style:
- Data-driven: Coursera relies on data to inform decision-making and drive growth
- Agile: Coursera operates in a fast-paced and dynamic environment, requiring employees to adapt quickly to change
- Global: Coursera's learner base spans over 190 countries, necessitating a global mindset and strong communication skills
Self-Assessment Questions:
- How do your personal values align with Coursera's mission-driven approach to education?
- How have you demonstrated boldness and innovation in your previous roles?
- How do you approach working collaboratively with global teams across different time zones?
ASSUMPTION: Coursera's values and work style require candidates who are mission-driven, bold, and collaborative, with a strong global mindset and data-driven approach.
⚠️ Potential Challenges
- Managing global partnerships and campaigns across multiple time zones
- Balancing short-term performance targets with long-term sustainable growth strategies
- Staying up-to-date with industry trends and best practices in affiliate and influencer marketing
- Managing agency relationships and ensuring consistent delivery and innovation
ASSUMPTION: These challenges require strong project management, communication, and strategic thinking skills to navigate successfully.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on affiliate and influencer marketing channels
- Coursera's global learner base and remote work culture present unique opportunities and challenges compared to other e-learning providers
- This role offers significant growth opportunities and the chance to make a substantial impact on Coursera's customer acquisition strategy
ASSUMPTION: This role is unique in its focus on affiliate and influencer marketing and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to promote Coursera's new degree programs
- Optimizing affiliate partnerships to improve performance and drive sustainable growth in key markets
- Launching a targeted affiliate marketing campaign to attract new learners to Coursera's most popular courses
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring both data-driven decision-making and creative problem-solving.
❓ Key Questions to Ask During Interview
- How does this role fit into Coursera's overall marketing strategy, and how will my work impact the company's growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coursera support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the affiliate and influencer marketing team, and how can this role help address them?
- How does Coursera's remote work culture foster collaboration and communication across global teams?
ASSUMPTION: These questions help candidates better understand the role's context, priorities, and growth opportunities, as well as Coursera's work culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led and the data-driven strategies behind them
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
