Paid Media and Social Media Specialist

📌 Core Information

🔹 Job Title: Paid Media and Social Media Specialist

🔹 Company: The Back Room Offshoring Inc.

🔹 Location: Angeles City, Angeles, Philippines

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing, launching, and optimizing innovative digital campaigns
• Aligning campaign goals across departments for maximum impact
• Shaping TBR's online growth strategy through paid media and SEO
• Collaborating with cross-functional teams to drive results

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid media and SEO. Candidates should be comfortable working in a hybrid environment and collaborating with various teams.

📋 Key Responsibilities

✅ Develop, launch, and optimize paid media campaigns across various platforms

✅ Conduct keyword research, ad grouping, and audience targeting for campaigns

✅ Manage media buys and oversee daily ad operations

✅ Handle the paid media budget with precision and ensure maximum ROI

✅ Monitor and analyze campaign performance, providing actionable insights to stakeholders

✅ Define and track key paid media KPIs to measure success

✅ Stay updated on industry trends and best practices, incorporating them into campaigns

✅ Research and implement SEO strategies to improve organic traffic

✅ Monitor organic traffic and create optimization plans to maintain and grow traffic

ASSUMPTION: This role requires a proactive approach to campaign management, with a strong emphasis on data-driven decision making and continuous learning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in paid media and digital marketing

Required Skills:

• Proven experience in managing paid media campaigns
• Strong analytical skills and data-driven mindset
• Familiarity with SEO best practices and tools
• Excellent communication and collaboration skills
• Proficient in Google Ads, Facebook Ads, and other relevant platforms
• Experience with Google Analytics and other analytics tools

Preferred Skills:

• Fluency in English and Filipino
• Experience with project management tools (e.g., Asana, Trello)
• Knowledge of PHP and/or other programming languages

ASSUMPTION: Candidates should have a solid foundation in digital marketing, with a focus on paid media and SEO. Familiarity with the local market and cultural nuances is a plus.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (based on experience and market rates)

Benefits:

• HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
• Government-mandated benefits
• 20 Annual Leave Credits
• 13th-month pay
• Birthday & Bereavement Leave
• Travel Subsidy
• Staff House Accommodation (within certain distance)
• Free Shuttle Service
• Free Lunch & Uniform
• Perfect Attendance Bonus
• Onboarding Training
• Monthly Engagement Activities
• Birthday Gift & Weekly Treats
• Christmas Hamper & Anniversary Gift
• Opportunity to Travel

Working Hours: 40 hours per week, with flexible hybrid work arrangement after onboarding

ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Philippines. Benefits are comprehensive and competitive for the local market.

📌 Applicant Insights

🔍 Company Context

Industry: The Back Room Offshoring Inc. operates in the accounting industry, providing offshore talent and support to accounting practices worldwide.

Company Size: With 201-500 employees, TBR offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Founded in 2016, TBR has established itself as a leader in offshore accounting solutions, with a strong focus on empowering people with technology.

Company Description:

• TBR specializes in providing accounting staff, remote workforce, and outsourced professional staff to accounting practices globally.
• The company's model is based on long-term relationships, supporting talent that works as an extension of clients' teams, and a commitment to making big positive shifts in businesses.
• TBR aims to help accountants across the globe grow, develop, and elevate their staff, reach their goals faster, and diversify their services.

Company Specialties:

• Accounting staff
• Remote workforce
• Outsourced professional staff

Company Website: thebackroomop.com

ASSUMPTION: TBR's focus on long-term relationships and empowering people with technology creates a unique work environment that values collaboration and growth.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing, seeking to grow their career in a dynamic and collaborative environment.

Reporting Structure: The Paid Media and Social Media Specialist will report directly to the Marketing Manager and collaborate with various teams, including Sales, Content, and Design.

Work Arrangement: This role offers a hybrid work arrangement, with on-site work required during the onboarding period and flexible remote work options thereafter.

Growth Opportunities:

• Progression to a Senior Specialist or Manager role within the Marketing department
• Expansion into other areas of digital marketing or related fields
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers ample opportunities for professional growth and development within TBR's dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: TBR's office is located in Clark Freeport Zone, Angeles City, Pampanga, Philippines, offering a modern and collaborative work environment.

Office Location(s): 701 /A 55 One West Gatwick Gateway, Clark Global City, Clark Freeport Zone, Angeles City, Pampanga, Philippines

Geographic Context:

• Angeles City is part of the Clark Special Economic Zone, offering a mix of urban and suburban living with easy access to amenities and recreational facilities.
• The city is known for its vibrant culture, rich history, and growing business ecosystem.
• Clark Freeport Zone is a major economic hub in the Philippines, home to numerous multinational companies and businesses.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the hybrid work arrangement offers flexibility for remote work.

ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., campaign planning, SEO audit)
• Final interview with the Marketing Manager and/or other team members
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise, with a focus on paid media and SEO
• Campaign planning and execution skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Cultural fit and alignment with TBR's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on paid media and SEO campaigns
• Tailor your cover letter to demonstrate your understanding of TBR's mission and how your skills align with the role
• Prepare for the technical assessment by brushing up on your knowledge of paid media platforms, SEO best practices, and analytics tools

ATS Keywords: Paid Media, Social Media, Digital Marketing, SEO, Campaign Management, Google Ads, Facebook Ads, Google Analytics, Keyword Research, Audience Targeting, Budget Management, Data Analysis, Collaboration, Hybrid Work

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• SEMrush or Ahrefs
• Asana or Trello (project management)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Collaboration
• Continuous Learning
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Adaptable and open to feedback
• Strong communicator and team player
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working in a hybrid setting, balancing on-site and remote work?
• Do you embrace continuous learning and adaptability in your role?

ASSUMPTION: Candidates who align with TBR's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced nature of digital marketing and industry trends
• Adapting to a hybrid work environment and balancing on-site and remote work
• Collaborating effectively with cross-functional teams, including those in different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Compared to other Paid Media Specialist roles, this position places a stronger emphasis on SEO and collaboration with various teams
• In the Philippines, this role is competitive in terms of salary and benefits, with a focus on empowering employees with technology
• Career progression in this role may involve expanding into other areas of digital marketing or taking on a management position

ASSUMPTION: Candidates should research similar roles and industry standards to ensure they have a clear understanding of the market and their expectations.

📝 Sample Projects

• Developing and executing a successful paid media campaign for TBR's own marketing efforts
• Conducting an SEO audit and implementing optimization strategies for TBR's website
• Collaborating with the Content team to create and promote engaging content that drives organic traffic and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the role, highlighting the importance of data-driven decision making and continuous learning.

❓ Key Questions to Ask During Interview

• How does this role fit into TBR's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the most challenging aspects of working in a hybrid environment, and how does TBR support employees in overcoming these challenges?
• How does TBR approach professional development and growth opportunities for employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in paid media and SEO
• Write a compelling cover letter that demonstrates your understanding of TBR's mission and how your skills align with the role
• Prepare for the technical assessment by brushing up on your knowledge of paid media platforms, SEO best practices, and analytics tools
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.