📌 Core Information
🔹 Job Title: Paid Media Buyer
🔹 Company: Power Digital
🔹 Location: Remote - Brazil
🔹 Job Type: Contract
🔹 Category: Advertising Services
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing paid social campaigns across multiple channels
- Analyzing and reporting on paid social performance trends
- Leveraging tools and technology for efficiency and innovation
- Collaborating with internal teams to drive results and support peak campaign activity periods
ASSUMPTION: This role requires a strong understanding of paid social advertising, proficiency in English, and the ability to work flexible hours, including weekends and evenings.
📋 Key Responsibilities
✅ Fully own tactical execution and internal communication related to campaign health and performance
✅ Pull and analyze data from platform dashboards, analytics tools, and Nova ecosystem
✅ Build and launch paid social campaigns A-Z across platforms like Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others
✅ Monitor and optimize campaigns in real time, making data-backed changes to improve performance relative to goals
✅ Conduct daily and weekly performance data pulls and trend analyses to support team strategy
✅ Execute recurring and ad hoc reporting deliverables for internal teams
✅ Summarize performance insights with data-driven recommendations and benchmarks
✅ Ensure accurate campaign tracking, QA, and technical integrity across all paid social executions
✅ Leverage Power Digital’s Nova ecosystem and other AI-based tools to enhance internal operations, reporting, and efficiency
ASSUMPTION: This role requires a high level of attention to detail, strong data analytics skills, and the ability to manage multiple tasks and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in digital marketing or ad operations, with at least 1 year of experience executing paid social campaigns
Required Skills:
- Proficient in English (spoken and written)
- Proficient in Meta Ads, with experience in other platforms like TikTok Ads, LinkedIn Ads, and Pinterest Ads
- Solid understanding of the digital marketing funnel and performance KPIs
- Working knowledge of Google Analytics and Shopify
- Excellent skills in Excel, including pivot tables, formulas, and data manipulation
- Strong attention to detail and comfort working with large data sets
- Experience managing internal communications and task prioritization within a team setting
Preferred Skills:
- Experience with technical campaign tracking
- Familiarity with Power Digital’s Nova ecosystem
ASSUMPTION: Proficiency in spoken and written English at an advanced level is required for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this contract position is not provided. However, based on industry standards for a Paid Media Buyer role in Brazil, the estimated salary range is BRL 3,000 - 5,000 per month.
Benefits:
- Opportunity to work with a leading, privately held growth marketing firm
- Exposure to a wide range of clients and industries
- Flexible work schedule, including weekends and evenings
Working Hours: The workweek runs from Thursday to Monday, allowing uninterrupted support during peak campaign activity periods and weekends.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various services, including Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate.
Company Size: Power Digital has 501-1,000 employees, providing a large and diverse work environment.
Founded: Power Digital was founded in 2012 and has since grown to become a recognized leader in the growth marketing industry.
Company Description:
- Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
- The company ignites revenue growth and brand recognition for leading and emerging brands around the world.
- Power Digital takes the guesswork out of marketing, making the most of clients' investments to drive growth, handled from planning to execution.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- ecommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: http://www.powerdigitalmarketing.com
ASSUMPTION: Power Digital's proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans, optimizing capital allocation and putting marketers, operators, and the investment community in a strategic seat at the table.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the digital marketing and advertising industry.
Reporting Structure: The Paid Media Buyer role reports directly to the Ad Operations Specialist or a similar role within the organization.
Work Arrangement: This is a contract position with flexible hours, including weekends and evenings. The workweek runs from Thursday to Monday.
Growth Opportunities:
- Expanding skills and knowledge in digital marketing and advertising
- Gaining experience working with a diverse range of clients and industries
- Potential opportunities for full-time employment or career progression within the company
ASSUMPTION: Power Digital values diversity in backgrounds and experiences, and their people and culture are at the core of their success.
🌍 Location & Work Environment
Office Type: Remote work environment with the option to work from home or a co-working space.
Office Location(s): The company has offices in San Diego, CA, New York, NY, and Arlington, VA, but this role can be performed remotely from Brazil.
Geographic Context:
- Brazil is the largest country in South America, with a diverse culture and a growing digital marketing industry.
- The time zone for Brazil is America/Sao_Paulo, which may require some flexibility in working hours to accommodate team members in different time zones.
- The cost of living in Brazil varies depending on the region, with major cities like São Paulo and Rio de Janeiro being more expensive than other areas.
Work Schedule: The workweek runs from Thursday to Monday, with the option to work flexible hours, including weekends and evenings.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, but it also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills and knowledge in paid social advertising
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with Power Digital's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on paid social advertising and data analysis
- Prepare for the technical assessment or case study by brushing up on your knowledge of paid social advertising platforms and tools
- Research Power Digital's company culture and values to demonstrate your cultural fit during the interview
- Be prepared to discuss your availability for flexible hours, including weekends and evenings
ATS Keywords: Paid Social, Media Buying, Digital Marketing, Campaign Execution, Data Analysis, Optimization, Reporting, English Proficiency, Flexible Hours, Remote Work
ASSUMPTION: Power Digital's application process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- Google Analytics
- Shopify
- Power Digital's Nova ecosystem
- Excel
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client's needs and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Growth-oriented mindset
- Data-driven decision making
- Collaboration and teamwork
- Integrity and transparency
- Continuous learning and improvement
Work Style:
- Results-driven and performance-focused
- Adaptable and flexible, with the ability to work in a fast-paced environment
- Strong communication and collaboration skills
- Self-motivated and able to work independently
Self-Assessment Questions:
- Do you have a strong growth-oriented mindset and a passion for data-driven decision making?
- Are you comfortable working in a fast-paced, collaborative environment with flexible hours?
- Do you have strong communication and collaboration skills, with the ability to work independently when needed?
ASSUMPTION: Power Digital values diversity in backgrounds and experiences, and their people and culture are at the core of their success.
⚠️ Potential Challenges
- The role requires a strong understanding of paid social advertising and data analysis, which may be challenging for candidates with limited experience in the field.
- The flexible work schedule, including weekends and evenings, may be challenging for candidates with personal or family commitments that limit their availability.
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.
- The role may require candidates to work with clients in different time zones, which may impact communication and collaboration efforts.
ASSUMPTION: Power Digital provides training and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Paid Media Buyer roles at other agencies or marketing firms may have different job titles, such as Paid Social Media Specialist, Social Media Advertising Specialist, or Paid Media Coordinator.
- These roles may have different responsibilities, required qualifications, and work environments, depending on the company's size, industry, and culture.
- Career progression in the digital marketing and advertising industry may vary depending on the candidate's skills, experience, and the company's growth opportunities.
ASSUMPTION: Power Digital's Paid Media Buyer role is unique in its focus on data-driven optimization, internal collaboration, and support for peak campaign activity periods.
📝 Sample Projects
- Developing and executing a paid social advertising campaign for an e-commerce client, with a focus on driving online sales and increasing brand awareness
- Analyzing and optimizing a paid social advertising campaign for a B2B client, with a focus on generating leads and increasing website traffic
- Creating and implementing a reporting dashboard for an internal team, with a focus on tracking key performance indicators (KPIs) and identifying optimization opportunities
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role, but the specific projects and campaigns may vary depending on the client's needs and the project's requirements.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Paid Media Buyer on your team?
- How does the Ad Operations Specialist role support the broader team and contribute to the company's success?
- What are the most important qualities and skills you look for in a successful Paid Media Buyer?
- How does Power Digital support the growth and development of its employees?
- What are the most challenging aspects of working in a remote and flexible work environment, and how does the company address these challenges?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the work environment, but candidates should also be prepared to ask questions about the company's values, mission, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Customize your resume and cover letter to highlight your relevant experience and skills in paid social advertising and data analysis
- Prepare for the technical assessment or case study by brushing up on your knowledge of paid social advertising platforms and tools
- Research Power Digital's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
