Paid Media Buyer

📌 Core Information

🔹 Job Title: Paid Media Buyer

🔹 Company: Stingray Direct

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic development, execution, and optimization of advertising campaigns across Google Ads, Microsoft Ads, and Native platforms.
• Continuous testing and improvement of ad creatives, landing pages, messaging, and audience targeting to drive performance.
• Data-driven decision-making and analysis using tools like Google Analytics and PowerBI to enhance campaign performance.
• Collaboration with internal teams and external vendors to deliver cohesive, high-converting campaigns and maintain compliance with advertising policies.
• Exploration of emerging advertising platforms and technologies to maintain a competitive edge.

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Develop, execute, and optimize advertising campaigns across Google Ads, Microsoft Ads, and Native platforms.

✅ Perform A/B testing on ad creatives, landing pages, messaging, and audience targeting to improve performance.

✅ Utilize analytics tools to continuously enhance campaign performance and efficiency.

✅ Stay current on digital marketing trends and platform updates, proactively identifying growth opportunities.

✅ Collaborate with internal creative, design, copywriting, and web development teams to deliver cohesive and high-converting campaigns.

✅ Oversee budget allocation, closely monitoring performance metrics such as ROAS, CAC, conversion rates, and overall profitability.

✅ Ensure campaign compliance with FTC guidelines and platform-specific advertising policies.

✅ Regularly analyze and report on campaign results, providing actionable insights and recommendations to senior management and stakeholders.

✅ Foster and maintain strong relationships with external vendors, advertising platforms, and technology providers to maximize performance and efficiency.

✅ Explore emerging advertising platforms and technologies, testing and implementing innovative approaches to maintain competitive advantage.

ASSUMPTION: The ideal candidate will have a proven track record in managing substantial ad budgets, with a strong focus on data analysis and optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Experience: 3+ years of hands-on experience managing substantial ad budgets across Google Ads (Search, Display, Discovery, YouTube) and Microsoft Ads with proven success. At least 2 years of experience executing Native advertising campaigns, ideally within the health supplement or related industries.

Required Skills:

• Advanced proficiency with Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel for detailed data analysis and reporting.
• Exceptional analytical skills with the ability to interpret complex data into actionable insights.
• Excellent written and verbal communication skills, capable of working collaboratively and independently.
• Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
• Entrepreneurial mindset, innovative thinker, proactive problem solver.

Preferred Skills:

• Familiarity with BI tools (e.g., Power BI).

ASSUMPTION: Candidates with experience in the health supplement industry or related fields may have an advantage in understanding the product and target audience.

💰 Compensation & Benefits

Salary Range: $95,000 - $115,000 per year (based on experience)

Benefits:

• Fully remote working position
• Paid time off (PTO)
• Paid annual company holidays
• Birthday paid vacation day
• 100% Company paid base plan Medical, Dental, and Vision Insurance
• 100% Company paid base plan Life Insurance and Short-Term Disability Coverage
• Employer matching 401K participation
• Charitable contributions matching up to $2,500/year
• Work from home (WFH) stipend of $100/month
• Free monthly employee product samples and discounts
• Fun company social and team building gatherings with travel provided
• Work/life balance
• Professional development opportunities
• Collaborative and innovative work environment

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Stingray Direct offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in health and wellness supplements

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2014 (11 years ago)

Company Description:

• Stingray Direct is a fast-growing, industry-leading creative marketing company based in California.
• The company focuses on quality, research, technology, and consumer satisfaction in the health and wellness sector.
• Stingray Direct aims to create a workplace that inspires creative and innovative ideas, with a focus on work-life balance.

Company Specialties:

• Health and Wellness
• e-Commerce
• Marketing

Company Website: http://www.stingraydirect.com/

ASSUMPTION: Stingray Direct's focus on health and wellness supplements provides a unique opportunity for candidates interested in this industry. The company's commitment to work-life balance and employee growth makes it an attractive workplace.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Vice President of Growth

Work Arrangement: Fully remote, with the requirement to be located in California

Growth Opportunities:

• Potential career progression within the marketing department or the company as a whole.
• Opportunities to work on diverse campaigns and expand skills in various advertising platforms.
• Professional development opportunities through training and workshops.

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing and advertising.

🌍 Location & Work Environment

Office Type: Fully remote (work from home)

Office Location(s): California, United States

Geographic Context:

• Stingray Direct is based in California, with a fully remote work arrangement.
• California offers a diverse and vibrant work environment, with numerous opportunities for collaboration and networking within the tech and marketing industries.
• The remote work arrangement allows for flexibility and a better work-life balance.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The fully remote work arrangement provides flexibility and a better work-life balance for employees, while still allowing for collaboration and growth within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the hiring manager and/or other team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and optimization
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience and achievements in managing substantial ad budgets and optimizing campaigns.
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
• Prepare for interview questions that focus on data-driven decision-making, campaign optimization, and collaboration.

ATS Keywords: Paid Media Buying, Google Ads, Microsoft Ads, Native Advertising, A/B Testing, Analytics Tools, Campaign Optimization, Budget Management, Compliance Management, Reporting, Collaboration, Creative Development, Emerging Technologies, Problem Solving, Communication

ASSUMPTION: Stingray Direct's hiring process focuses on assessing candidates' data analysis, campaign optimization, and communication skills, as well as their cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads Editor
• Microsoft Advertising Editor
• Google Analytics
• Excel
• Power BI (preferred)
• Advertising platforms (Google Ads, Microsoft Ads, Native)

ASSUMPTION: Proficiency in Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel is essential for this role. Familiarity with Power BI is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation
• Research and data-driven decision-making
• Consumer satisfaction

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and proactive

Self-Assessment Questions:

• How do you stay current with digital marketing trends and platform updates?
• Can you provide an example of a time when you optimized a campaign based on data analysis?
• How do you approach collaboration with internal teams and external vendors to deliver cohesive campaigns?

ASSUMPTION: Stingray Direct values candidates who are data-driven, collaborative, and proactive in their approach to digital marketing and advertising.

⚠️ Potential Challenges

• Managing substantial ad budgets and optimizing campaigns across multiple platforms can be challenging and time-consuming.
• Keeping up with the latest digital marketing trends and platform updates requires continuous learning and adaptation.
• The fully remote work arrangement may present challenges in maintaining productivity and work-life balance.
• Collaborating with internal teams and external vendors may require strong communication and project management skills.

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to changes, and maintain strong communication skills in a fully remote work environment.

📈 Similar Roles Comparison

• Unlike other paid media buyer roles, this position focuses on the health and wellness supplement industry, providing a unique opportunity for candidates interested in this sector.
• Stingray Direct's commitment to work-life balance and employee growth sets it apart from other companies in the advertising services industry.
• This role offers growth opportunities for candidates looking to advance their careers in digital marketing and advertising, with the potential to take on more responsibilities and advance within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the industry focus and company culture, when comparing it to other paid media buyer positions.

📝 Sample Projects

• Developing and executing a Google Ads campaign to increase brand awareness and drive conversions for a new product launch.
• Optimizing a Microsoft Ads campaign to improve ROAS and reduce CAC through A/B testing and data analysis.
• Collaborating with the creative team to develop high-converting landing pages and ad creatives for a Native advertising campaign.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the paid media buyer role at Stingray Direct.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Stingray Direct support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Stingray Direct maintain a strong company culture in a fully remote work environment?
• What are the most challenging aspects of working at Stingray Direct, and how do you overcome them?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and expectations for the paid media buyer role at Stingray Direct.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for interview questions that focus on data-driven decision-making, campaign optimization, and collaboration.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.