Paid Media Buyer

📌 Core Information

🔹 Job Title: Paid Media Buyer

🔹 Company: Power Digital

🔹 Location: Remote - Colombia

🔹 Job Type: Contract

🔹 Category: Advertising Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Fully owning tactical execution and internal communication related to campaign health and performance
• Pulling and analyzing data from platform dashboards, analytics tools, and Nova ecosystem
• Building and launching paid social campaigns across multiple platforms
• Monitoring and optimizing campaigns in real-time to improve performance
• Conducting daily and weekly performance data pulls and trend analyses to support team strategy

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively within a team.

📋 Key Responsibilities

✅ Fully own tactical execution and internal communication related to campaign health and performance

✅ Pull and analyze data from platform dashboards, analytics tools, and Nova ecosystem

✅ Build and launch paid social campaigns A-Z across platforms like Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others

✅ Monitor and optimize campaigns in real-time, making data-backed changes to improve performance relative to goals

✅ Conduct daily and weekly performance data pulls and trend analyses to support team strategy

✅ Execute recurring and ad hoc reporting deliverables for internal teams

✅ Summarize performance insights with data-driven recommendations and benchmarks

✅ Ensure accurate campaign tracking, QA, and technical integrity across all paid social executions

✅ Leverage Power Digital’s Nova ecosystem and other AI-based tools to enhance internal operations, reporting, and efficiency

ASSUMPTION: This role requires a strong understanding of the digital marketing funnel and performance KPIs, as well as proficiency in Google Analytics and Shopify.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in digital marketing or ad operations, with at least 1 year of experience executing paid social campaigns

Required Skills:

• Proficient in Meta Ads, with experience in other platforms like TikTok, LinkedIn, and Pinterest a plus
• Excellent skills in Excel, including pivot tables, formulas, and data manipulation
• Strong attention to detail and comfort working with large data sets
• Excellent data analytics skills
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with technical campaign tracking
• Fluency in Spanish

ASSUMPTION: Proficiency in spoken and written English at an advanced level is required for this role.

💰 Compensation & Benefits

Salary Range: $25,000 - $35,000 USD per year (based on industry standards for a contract role with 0-2 years of experience)

Benefits:

• Opportunity to work with a leading, privately held growth marketing firm
• Exposure to a wide range of clients and industries
• Competitive compensation for a contract role

Working Hours: 40 hours per week, with the workweek running from Thursday to Monday to support peak campaign activity periods and weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards for a contract role with 0-2 years of experience. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They offer a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, branding and creative services, social media marketing, web design and development, mobile development and mobile marketing, display advertising, content marketing, conversion rate optimization (CRO), public relations, brand strategy, partnerships, link building, Amazon marketing, B2B, ecommerce, influencer marketing, PR, retail marketing, TikTok, integrated marketing, and affiliate marketing.

Company Size: Power Digital has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Power Digital was founded in 2012 and has since grown to become a leading player in the growth marketing industry.

Company Description:

• Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
• The company ignites revenue growth and brand recognition for leading and emerging brands around the world by taking the guesswork out of marketing and making the most of clients' investments.
• Power Digital's experienced team develops custom marketing playbooks fueled by clients' data, market trends, and industry insights to set them apart from the competition and drive revenue and brand lift.
• The company's proprietary technology, nova, analyzes a company's digital ecosystem using multiple first-party data sources to build informed and custom marketing plans and de-risks investments by optimizing capital allocation.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• ecommerce
• Influencer Marketing
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: http://www.powerdigitalmarketing.com

ASSUMPTION: Power Digital's people and culture are at the core of its success, with diversity in backgrounds and experiences being paramount. The company is an Equal Opportunity Employer and values diversity in all aspects of one's identity.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Ad Operations Manager within the Enterprise Team

Work Arrangement: This is a contract position with the workweek running from Thursday to Monday, allowing for uninterrupted support during peak campaign activity periods and weekends

Growth Opportunities:

• On-the-job training and mentorship from experienced team members
• Opportunities to work on a wide range of clients and industries
• Potential for full-time employment and career advancement within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, working with a diverse range of clients and industries.

🌍 Location & Work Environment

Office Type: Remote - Colombia

Office Location(s): Not applicable (remote position)

Geographic Context:

• Colombia is located in South America and has a tropical climate
• The country is known for its rich cultural heritage, diverse landscapes, and vibrant cities
• Colombia is home to a growing tech industry and a thriving startup ecosystem

Work Schedule: The workweek runs from Thursday to Monday, with the option to work flexible hours within this timeframe

ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work independently and collaboratively within a remote team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Ad Operations Manager
• Technical assessment and data analysis challenge
• Final interview with the Ad Operations Manager and a member of the leadership team

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization skills
• Communication and teamwork skills
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your proficiency in Meta Ads and other relevant platforms
• Showcase your strong attention to detail and data-driven approach to problem-solving
• Prepare for behavioral interview questions that focus on your ability to work independently and collaboratively within a remote team

ATS Keywords: Paid Media Buyer, Ad Operations, Campaign Management, Data Analysis, Remote Work, Colombia, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Google Analytics, Excel, Performance Analysis, Optimization

ASSUMPTION: Power Digital uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Google Analytics
• Shopify
• Excel
• Power Digital's proprietary technology, nova

ASSUMPTION: This role requires proficiency in Meta Ads, with experience in other platforms like TikTok, LinkedIn, and Pinterest a plus. Familiarity with Google Analytics and Shopify is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency
• Growth mindset

Work Style:

• Remote and flexible work arrangements
• Dynamic and fast-paced environment
• Strong self-motivation and time management skills
• Ability to work independently and collaboratively within a remote team

Self-Assessment Questions:

• Do you have strong data analysis and interpretation skills?
• Are you comfortable working independently and collaboratively within a remote team?
• Do you have a strong attention to detail and a data-driven approach to problem-solving?
• Are you comfortable working in a dynamic and fast-paced environment?

ASSUMPTION: Power Digital values diversity in backgrounds and experiences, and seeks candidates who align with its company values and work style.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with team members
• This role requires strong self-motivation and time management skills, as well as the ability to work independently and collaboratively within a remote team
• The workweek runs from Thursday to Monday, which may require flexibility in working hours
• The dynamic and fast-paced nature of the role may present challenges in terms of managing multiple campaigns and deadlines

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and self-motivation skills, as well as a willingness to adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other paid media buyer or ad operations roles, but may differ in terms of the specific platforms and tools used
• Power Digital's proprietary technology, nova, sets this role apart from similar positions by providing a data-driven approach to campaign management and optimization
• This role offers opportunities for growth and advancement within the company, making it an attractive option for entry-level to mid-level candidates

ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, working with a diverse range of clients and industries.

📝 Sample Projects

• Managing a paid social campaign for an ecommerce client, optimizing performance in real-time based on data analysis
• Conducting a comprehensive audit of a client's paid social campaigns, identifying optimization opportunities and implementing changes to improve performance
• Developing and executing a data-driven strategy for a client's paid social campaigns, leveraging Power Digital's proprietary technology, nova

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on a wide range of clients and industries.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader team structure and company goals?
• What opportunities are there for growth and advancement within the company?
• How does Power Digital support work-life balance for remote employees?
• What are the key challenges facing the company and this role in the near future, and how can I contribute to addressing them?

ASSUMPTION: These key questions demonstrate a strong interest in the role and the company, as well as a willingness to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including your proficiency in Meta Ads and other relevant platforms
• Prepare for behavioral interview questions that focus on your ability to work independently and collaboratively within a remote team
• If selected for an interview, be prepared to complete a technical assessment and data analysis challenge
• Follow up with the Ad Operations Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.