Paid Media Buyer (Meta & General)

📌 Core Information

🔹 Job Title: Paid Media Buyer (Meta & General)

🔹 Company: TLNT & Spin Hire

🔹 Location: Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (LATAM, working U.S. business hours)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing paid campaigns across various channels
• Managing budgets ranging from $10K to $500K/month, driving profitable growth
• Collaborating with U.S.-based creative and strategy teams to develop high-performing ad campaigns
• Testing and iterating on creatives, messaging, and audience targeting
• Staying on top of industry trends, platform updates, and best practices

ASSUMPTION: This role requires a strong understanding of paid media buying, with a focus on Meta and Google platforms. Candidates should be comfortable working with substantial budgets and collaborating with remote teams.

📋 Key Responsibilities

✅ Develop, execute, and optimize paid campaigns across Meta, Google, TikTok, YouTube, and other key channels

✅ Manage budgets ranging from $10K to $500K/month, consistently driving profitable growth

✅ Collaborate with U.S.-based creative and strategy teams to develop high-performing ad campaigns

✅ Test and iterate on creatives, messaging, and audience targeting

✅ Set up proper tracking, monitor performance, and report on key metrics

✅ Stay on top of industry trends, platform updates, and best practices

ASSUMPTION: This role requires a high level of autonomy and responsibility. Candidates should be comfortable working independently and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of hands-on experience managing paid media campaigns (Meta + Google are must-haves)

Required Skills:

• Proven experience scaling DTC brands or ecommerce clients in the U.S. market
• Strong analytical and reporting skills—comfortable owning performance and insights
• Strategic thinker with strong creative instincts and testing frameworks
• Fluent in English (written + spoken) and comfortable collaborating with U.S. clients remotely
• Based in LATAM, working U.S. business hours (PST, CST, or EST)

Preferred Skills:

• Experience working in a U.S. agency or startup environment
• Familiarity with tools like Triple Whale, Northbeam, Hyros, or Postscript
• Experience with CRO and landing page optimization
• Hands-on experience with Shopify and eComm platforms

ASSUMPTION: Candidates with experience working with U.S. clients and a strong understanding of the U.S. market will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (based on experience and performance)

Benefits:

• Early access to premium remote roles with U.S.-based clients
• Work with companies that value performance, autonomy, and creative thinking
• Join a network of vetted freelancers and specialists across LATAM
• Land long-term contracts, not one-off projects

Working Hours: Full-time, Monday-Friday, 8 am-5 pm PST/CST/EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for paid media buyer roles with similar responsibilities and experience levels. Benefits may vary depending on the specific client and project.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees

Founded: 2019

Company Description:

• TLNT is a recruitment agency focused on manufacturing, construction, civil infrastructure, engineering, design & architecture, development, property, real estate, IT, executive search, and fashion industries.
• With an extended client base across Australia and the USA, TLNT offers a high-caliber suite of opportunities across various industries.

Company Specialties:

• Recruitment
• Consultancy
• Talent acquisition
• Hiring
• Construction
• Architecture
• Engineering
• Labor
• Real estate
• Property development
• BIM

Company Website: http://www.tlnt.com.au/

ASSUMPTION: TLNT's focus on various industries and client bases may provide opportunities for career growth and diversification within the company.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role will report directly to the hiring manager at TLNT and collaborate with U.S.-based creative and strategy teams.

Work Arrangement: On-site (LATAM) with remote collaboration with U.S. clients during U.S. business hours.

Growth Opportunities:

• Potential to work with a diverse range of clients and industries
• Opportunity to gain experience working with U.S. clients and expand professional network
• Potential to take on more responsibilities and advance within the company as it grows

ASSUMPTION: This role offers opportunities for career growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: On-site (LATAM)

Office Location(s): Mexico

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas and has a growing economy with a strong focus on technology and innovation.
• Mexico City, the capital, is a major hub for business and culture in the region.
• The cost of living in Mexico is generally lower than in the United States, which may provide opportunities for a higher quality of life.

Work Schedule: Full-time, Monday-Friday, 8 am-5 pm PST/CST/EST

ASSUMPTION: Working on-site in LATAM with remote collaboration with U.S. clients may provide a unique blend of cultural immersion and international collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess language skills and cultural fit
• Technical interview to evaluate paid media buying skills and experience
• Final interview with the hiring manager to discuss career goals and fit within the company

Key Assessment Areas:

• Paid media buying skills and experience
• English language proficiency (written and spoken)
• Cultural fit and ability to work with U.S. clients remotely
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience with paid media buying, particularly on Meta and Google platforms
• Demonstrate strong analytical and reporting skills in your resume and cover letter
• Showcase your ability to work independently and make data-driven decisions
• Emphasize your comfort with remote collaboration and working with U.S. clients

ATS Keywords: Paid Media Buying, Meta, Google, TikTok, YouTube, Campaign Optimization, Budget Management, Creative Collaboration, Performance Tracking, Analytical Skills, Strategic Thinking, Creative Instincts, Audience Targeting, English Fluency, Ecommerce, CRO

ASSUMPTION: The application process for this role may prioritize candidates with relevant paid media buying experience and strong English language skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads
• YouTube Ads
• Analytics tools (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Prompt
• Present
• Prepared

Work Style:

• Performance-driven
• Autonomous
• Creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working independently and making data-driven decisions?
• Do you have strong creative instincts and a willingness to test and iterate on campaigns?

ASSUMPTION: Candidates who align with TLNT's company values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing substantial budgets and driving profitable growth
• Collaborating effectively with remote U.S.-based teams
• Staying on top of industry trends and platform updates
• Working in a fast-paced, performance-driven environment

ASSUMPTION: These challenges may require strong analytical skills, strategic thinking, and the ability to work independently.

📈 Similar Roles Comparison

• This role differs from other paid media buyer positions in its focus on working with U.S.-based clients and managing substantial budgets.
• Industry-specific context: The U.S. market is highly competitive, and candidates should be prepared to demonstrate their ability to drive measurable ROI.
• Career path comparison: This role may provide opportunities for career growth within the company and the broader industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to other paid media buyer positions.

📝 Sample Projects

• Developing and executing a paid campaign for a U.S.-based DTC brand, driving a 20% increase in sales within the first three months
• Optimizing a Google Ads campaign for a U.S. ecommerce client, reducing cost per acquisition by 15% while maintaining or improving conversion rates
• Collaborating with a U.S.-based creative team to develop high-performing ad campaigns for a wellness brand, driving a 30% increase in website traffic

ASSUMPTION: These sample projects demonstrate the types of responsibilities and challenges candidates may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does TLNT support the professional development of its employees?
• What are the key performance indicators (KPIs) for success in this role?
• How does TLNT facilitate collaboration and communication with remote U.S.-based teams?
• What opportunities are there for career growth within the company?

ASSUMPTION: These questions may help candidates better understand the role, the company culture, and the opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant paid media buying experience and skills
• Prepare for the interview by researching TLNT's company values and work style
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.