Paid Media & E-Commerce Marketing Specialist

📌 Core Information

🔹 Job Title: Paid Media & E-Commerce Marketing Specialist

🔹 Company: Earth Fed Muscle

🔹 Location: Reading, Pennsylvania, United States

🔹 Job Type: Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and managing profitable ad campaigns on Facebook, Google, and Amazon
• Optimizing product listings and managing Amazon PPC campaigns
• Analyzing Shopify data and metrics to identify trends and revenue growth opportunities
• Collaborating with the team to align marketing activities with product availability and inventory

ASSUMPTION: This role requires a strong understanding of digital advertising, e-commerce platforms, and data analysis. The ideal candidate will have experience in these areas and be comfortable working in a hybrid environment.

📋 Key Responsibilities

✅ Digital Advertising and Social Media: Build, manage, and optimize profitable ad campaigns on Facebook, Google, Instagram, and Amazon. Monitor metrics to optimize performance, test ad creative/audiences/messaging, and publish organic content on Instagram, Facebook, PushOwl, and more.

✅ Amazon Management: Manage Amazon Seller Central, optimize product listings, develop/launch/manage Amazon PPC campaigns, and monitor account health, analyze KPI’s, and resolve issues with Seller Support.

✅ Shopify Operations: Analyze Shopify data and metrics to identify trends and revenue growth opportunities, collaborate on product launches/promotions/optimizations, and execute any Shopify needs.

✅ Collaboration and Strategy: Report on key performance metrics weekly and recommend actionable insights, collaborate to align marketing activities with product availability and inventory, and contribute to campaign planning for product launches and seasonal promotions.

ASSUMPTION: The candidate should be comfortable working with data and using it to inform decision-making. They should also be able to manage multiple projects and prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven, hands-on experience with digital advertising/social media, Amazon Seller Central, and/or Shopify

Required Skills:

• Proficient in Microsoft Excel and Google Sheets
• Strong ability to prioritize tasks and adapt to changing demands
• A data-driven mindset - able to utilize analytics to evaluate performance and guide decision making
• Creative problem-solving skills, with a sharp eye to spot opportunities and refine strategy

Preferred Skills:

• Content creation experience
• Experience with Amazon Seller Central and Shopify

ASSUMPTION: While a degree in marketing or business is preferred, Earth Fed Muscle values real-world experience just as much. Candidates with relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Up to $75,000/year based on experience

Benefits:

• 15 days of Paid Time Off/year
• 6 Paid Company Holidays
• 401k plan with company matching
• Hybrid work schedule (2 days on-site)
• Up to $150 worth of free Earth Fed Muscle products per month
• Opportunity to make an impact in a small and growing company
• Engaging and collaborative work environment
• Be part of a values-driven wellness brand

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days on-site)

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Earth Fed Muscle operates in the competitive wellness and supplements industry, focusing on high-quality, effective supplements that are better for the Earth and the body.

Company Size: Earth Fed Muscle is a small, family-run company with a growing team. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth.

Founded: The founding date of Earth Fed Muscle is not specified, but the company is described as independent and family-run, suggesting a relatively young and agile organization.

Company Description:

• Earth Fed Muscle crafts high-quality, effective supplements with a focus on clean ingredients and sustainability
• The company is committed to being Better Every Day, both in life, competition, and business
• Earth Fed Muscle prioritizes wellness, growth, and doing business responsibly for the next generation

Company Specialties:

• Clean and effective supplements
• Sustainable business practices
• High-quality ingredients

Company Website: myhrpartnerinc.com

ASSUMPTION: Earth Fed Muscle is focused on growth and expansion while maintaining its commitment to clean ingredients and sustainable practices. This focus provides opportunities for the right candidate to grow with the company.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital advertising, e-commerce, or a related field.

Reporting Structure: The Paid Media & E-Commerce Marketing Specialist will report directly to the marketing team and collaborate with various departments to align marketing activities with product availability and inventory.

Work Arrangement: This is a hybrid role with 2 days on-site in Reading, Pennsylvania, and the remaining days working remotely.

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on more responsibilities or move into a management role
• The candidate may have the opportunity to work on special projects or initiatives that align with their interests and skills
• Earth Fed Muscle's commitment to being Better Every Day provides opportunities for personal and professional growth

ASSUMPTION: The candidate should be comfortable working in a growing, dynamic environment and be open to taking on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Earth Fed Muscle's office is located in Reading, Pennsylvania, and offers a hybrid work arrangement with 2 days on-site.

Office Location(s): Reading, Pennsylvania

Geographic Context:

• Reading, Pennsylvania, is located in the eastern part of the state, approximately 60 miles northwest of Philadelphia
• The area offers a mix of urban and rural environments, with access to outdoor recreation and cultural attractions
• The cost of living in Reading is generally lower than in larger cities like Philadelphia or New York

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days on-site)

ASSUMPTION: The candidate should be comfortable working in a hybrid environment and be able to commute to the Reading office 2 days a week.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the company founder

Key Assessment Areas:

• Digital advertising and social media expertise
• Data analysis and interpretation skills
• Collaboration and communication skills
• Cultural fit with Earth Fed Muscle's values and mission

Application Tips:

• Highlight relevant experience with digital advertising, e-commerce platforms, and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on problem-solving, adaptability, and collaboration

ATS Keywords: Digital Advertising, Social Media, Amazon Seller Central, Shopify, Data Analysis, Performance Metrics, Creative Problem-Solving, Microsoft Excel, Google Sheets

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's needs. Applicants should be prepared for a thorough assessment of their skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Excel
• Google Sheets
• Facebook Ads Manager
• Google Ads
• Amazon Seller Central
• Shopify
• PushOwl

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Being Better Every Day
• Clean and effective supplements
• Sustainable business practices

Work Style:

• Data-driven and analytical
• Creative and adaptable
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you share Earth Fed Muscle's commitment to being Better Every Day, both personally and professionally?
• Are you comfortable working in a hybrid environment and collaborating with a small, growing team?
• Do you have a strong data-driven mindset and the ability to use data to inform decision-making?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Earth Fed Muscle's values and mission, with a passion for wellness, growth, and sustainable business practices.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Earth Fed Muscle is a growing company, which may present challenges in terms of resources and infrastructure
• The wellness industry is competitive, and the candidate may face challenges in driving growth and market share
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: The candidate should be comfortable working in a dynamic, growing environment and be able to adapt to changing demands and priorities.

📈 Similar Roles Comparison

• Compared to a traditional marketing role, this position places a greater emphasis on e-commerce and digital advertising
• Unlike some marketing roles, this position requires a strong understanding of Amazon Seller Central and Shopify
• Career progression in this role may involve moving into a management or leadership position as the company grows

ASSUMPTION: The candidate should have a clear understanding of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and executing a successful Black Friday campaign on Amazon, driving a 30% increase in sales
• Optimizing product listings and managing Amazon PPC campaigns, resulting in a 25% increase in organic traffic and a 15% increase in sales
• Analyzing Shopify data and identifying trends, leading to a 20% increase in revenue through targeted promotions and product recommendations

ASSUMPTION: The candidate should be able to provide specific examples of their experience and the results they have achieved in similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Earth Fed Muscle support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does Earth Fed Muscle maintain its commitment to clean ingredients and sustainable practices as the company grows?

ASSUMPTION: The candidate should come prepared with thoughtful, insightful questions that demonstrate their understanding of the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on problem-solving, adaptability, and collaboration
• Research Earth Fed Muscle's mission, values, and commitment to clean ingredients and sustainable practices
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.