- Job Title: Paid Media Manager, Brand & Partnerships
- Company: PayPal
- Location: New York City, New York, United States
- Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
- Category: Marketing
- Date Posted: April 21, 2025
- Experience Level: Mid-Senior Level (4-5 years of experience)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media campaigns to drive Venmo user growth
- Collaborating cross-functionally with various teams to create innovative campaigns
- Analyzing campaign performance and optimizing strategies based on insights
- Staying updated on industry trends and incorporating them into paid media strategies
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to juggle multiple projects and stakeholders.
📋 Key Responsibilities
- Campaign Strategy & Execution (60%)
- Lead the ideation and strategy for paid campaigns supporting Venmo’s brand and partnership goals
- Manage agency support for campaign execution
- Monitor industry trends and incorporate them into paid media strategies
- Campaign Performance Analysis & Optimization (30%)
- Analyze campaign performance trends and insights to gather learnings and optimize future paid strategy
- Design paid tests to find efficiencies and shape future paid strategies
- Cross-Functional Collaboration (10%)
- Partner with brand, creative, integrated marketing, product marketing, and partnerships leads on paid strategy and briefs, including creative briefs
- Collaborate with Analytics, Ops, and Martech to drive best-in-class support of measurement, setup, and tech stack updates
ASSUMPTION: Strong communication skills are crucial for this role, as it involves working with various teams and stakeholders with different backgrounds and expertise.
🎯 Required Qualifications
- Education: Bachelor’s degree or equivalent work experience required
- Experience: 4-5 years of experience in paid media management, with an emphasis on brand media and partnerships. 1-2 years of hands-on experience in-platform (paid social, programmatic) required
- Required Skills:
- Deep understanding of paid media for app, including MMPs, app campaigns
- Experience managing agency teams and direct reports
- Strong written and verbal communication skills
- Collaborative outlook and effective project management skills
- Analytical mindset, comfortable with discussing measurement approaches, reporting, and forecasting performance
- Preferred Skills:
- Experience in finserv/fintech
ASSUMPTION: While not required, experience in the financial services or fintech industry would be beneficial for understanding the nuances of marketing Venmo, a PayPal product.
💰 Compensation & Benefits
- Salary Range: $64,000 - $156,750 per year (based on experience and location)
- Benefits:
- Flexible work environment (hybrid)
- Employee share options
- Health and life insurance
- Other benefits (visit [PayPal Benefits](https://www.paypalbenefits.com/) for more information)
- Working Hours: 40 hours per week, with flexible hours and work-from-home options
ASSUMPTION: PayPal offers competitive compensation and benefits packages, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
- Industry: PayPal operates in the financial technology (fintech) industry, providing payment processing solutions for businesses and consumers worldwide
- Company Size: Large (10,001+ employees)
- Founded: 1998
- Company Description: PayPal has been revolutionizing commerce globally for over 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
- Company Specialties: Online payments, mobile commerce, payment security, money transfers, payment processing, monetization for developers, and e-commerce
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Senior Manager, Paid Media, Brand & Partnerships
- Work Arrangement: Hybrid (3 days on-site, 2 days remote)
- Growth Opportunities:
- Potential to grow into a senior role or take on more responsibilities as the Venmo brand expands
- Opportunities to work on cross-functional projects and collaborate with various teams
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
- Office Location(s): New York City, New York, United States
- Geographic Context: New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural options
- Work Schedule: Flexible hours with a focus on work-life balance
ASSUMPTION: While this role is based in New York City, PayPal offers a hybrid work arrangement, allowing employees to work from home two days a week.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the hiring manager
2. In-depth interview with the hiring manager and a team member
3. Final interview with the senior manager or director
- Key Assessment Areas:
- Paid media expertise and experience
- Strategic thinking and campaign ideation
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Application Tips:
1. Highlight your relevant paid media experience and achievements in your resume
2. Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
3. Prepare examples of successful paid media campaigns you've managed and the results you achieved
🛠️ Tools & Technologies
- Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms
- Analytics tools (e.g., Google Analytics, App Annie, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Slack, Microsoft Teams, etc.)
👔 Cultural Fit Considerations
- Company Values: Inclusion, Innovation, Collaboration, and Wellness
- Work Style: PayPal values a dynamic, collaborative, and inclusive work environment where employees can bring their authentic selves to work
- Self-Assessment Questions:
1. How do you embody PayPal's core values in your daily work?
2. Describe a time when you had to collaborate with a diverse team to achieve a common goal
3. How do you stay organized and manage multiple projects and deadlines?
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including brand, partnerships, and product teams
- Keeping up with the fast-paced and ever-changing paid media landscape
- Managing agency relationships and ensuring campaigns are executed according to strategy and on time
📈 Similar Roles Comparison
- Paid Media Manager (Brand & Partnerships) vs. Paid Media Manager (Performance Marketing): The former focuses more on brand awareness and strategic partnerships, while the latter focuses on driving user acquisition and retention through performance-based campaigns
- Industry-Specific Context: PayPal operates in the competitive and rapidly evolving fintech industry, requiring a deep understanding of consumer behavior and market trends
- Career Path Comparison: This role can lead to senior management positions within the paid media team or other marketing functions within PayPal
📝 Sample Projects
- Developing and executing a paid media campaign to launch a new Venmo feature
- Collaborating with the brand team to create a creative brief for a seasonal campaign
- Analyzing campaign performance data to identify trends and optimize future strategies
❓ Key Questions to Ask During Interview
1. How does this role fit into the broader marketing strategy for Venmo?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does PayPal support the professional development and growth of its employees?
4. What are the biggest challenges facing the Venmo brand, and how can this role help address them?
5. How does PayPal foster a culture of inclusion and innovation?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://wd1.myworkdaysite.com/recruiting/paypal/jobs/job/New-York-City-New-York-United-States-of-America/Paid-Media-Manager--Brand---Partnerships_R0125603-1)
- Tailor your resume to highlight your relevant paid media experience and achievements
- Write a cover letter explaining how your skills and experience make you a strong fit for this role
- Prepare examples of successful paid media campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
